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Creative

Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign

Generator, 1 month, 2 weeks ago

The comical spot is directed by Generator's Ben Sedley

Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign

Just in time for Valentines Day, Generator's Ben Sedley recruits funny-man Alex Smith for a heartfelt song about kidney donation. This is Ben's second time working with NHS Organ Donation, a wonderful service which saves lives.

You can check out their website and consider getting involved here.

And you can check out the brilliant campaign video below.

Advertiser

Advertiser: NHS - Blood and Transplant

Creative Agency

Copywriter: Ben Clapp

Art Director: Stephen Lynch

Creative Agency: AESOP

Account Managers: Nick Dutnall, Rosemary Behan, Natalie Hendry

Music and Sound

Song: Alex Smith

Composer: Philip Pope

Artist: Alex Smith

Offline

Editor: Matt Felstead

Edit Company: Big Buoy

Production Company

Production Company: Generator Films

Producer: George Arton

Director: Ben Sedley

Genre: Comedy