Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign
Just in time for Valentines Day, Generator's Ben Sedley recruits funny-man Alex Smith for a heartfelt song about kidney donation. This is Ben's second time working with NHS Organ Donation, a wonderful service which saves lives.
And you can check out the brilliant campaign video below.
Advertiser: NHS - Blood and Transplant
Creative Agency: AESOP
Copywriter: Ben Clapp
Art Director: Stephen Lynch
Account Managers: Nick Dutnall, Rosemary Behan, Natalie Hendry
Production Company: Generator Films
Director: Ben Sedley
Producer: George Arton
Edit Company: Big Buoy
Editor: Matt Felstead
Composer: Philip Pope
Song: Alex Smith
Artist: Alex Smith