Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign

The comical spot is directed by Generator's Ben Sedley

Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign

Just in time for Valentines Day, Generator's Ben Sedley recruits funny-man Alex Smith for a heartfelt song about kidney donation. This is Ben's second time working with NHS Organ Donation, a wonderful service which saves lives.

You can check out their website and consider getting involved here.

And you can check out the brilliant campaign video below.


Advertiser: NHS - Blood and Transplant

Creative Agency

Creative Agency: AESOP

Copywriter: Ben Clapp

Art Director: Stephen Lynch

Account Managers: Nick Dutnall, Rosemary Behan, Natalie Hendry

Music and Sound

Song: Alex Smith

Composer: Philip Pope

Artist: Alex Smith


Editor: Matt Felstead

Edit Company: Big Buoy

Production Company

Production Company: Generator Films

Producer: George Arton

Director: Ben Sedley

Genre: Comedy