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Creative

Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign

The comical spot is directed by Generator's Ben Sedley

Alex Smith Sings a Romantic Ode to Kidneys in New NHS Campaign

Just in time for Valentines Day, Generator's Ben Sedley recruits funny-man Alex Smith for a heartfelt song about kidney donation. This is Ben's second time working with NHS Organ Donation, a wonderful service which saves lives.

You can check out their website and consider getting involved here.

And you can check out the brilliant campaign video below.

Client

Advertiser: NHS - Blood and Transplant

Creative Agency

Creative Agency: AESOP

Copywriter: Ben Clapp

Art Director: Stephen Lynch

Account Managers: Nick Dutnall, Rosemary Behan, Natalie Hendry

Production Company

Production Company: Generator Films

Director: Ben Sedley

Producer: George Arton

Offline

Edit Company: Big Buoy

Editor: Matt Felstead

Music

Composer: Philip Pope

Song: Alex Smith

Artist: Alex Smith

Genre: Comedy