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Creative

AKQA Launches Stylish Campaign for Converse's Iconic Chuck Taylors

Agency teams with Jen Brill Studios to launch star-studded work

AKQA Launches Stylish Campaign for Converse's Iconic Chuck Taylors

AKQA has launched a new campaign for Converse's iconic Chuck Taylors, 'Forever Chuck. For Every You'. 

Unlike previous generations, today’s youth aren’t looking for perfect. They’re not interested in sticking to one identity or style, they have confidence in uncertainty and change. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be.

The integrated campaign features Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe. AKQA worked on the campaign concept and ongoing production and execution, and partnered with Jen Brill Studios for visual look and feel.

Creative Agency

Creative Agency: AKQA

Production Company

Production Company: Jen Brill Studios

Category: Clothing/fashion , Shoes

Genre: Digital