AKQA Launches Stylish Campaign for Converse's Iconic Chuck Taylors

AKQA has launched a new campaign for Converse's iconic Chuck Taylors, 'Forever Chuck. For Every You'. 

Unlike previous generations, today’s youth aren’t looking for perfect. They’re not interested in sticking to one identity or style, they have confidence in uncertainty and change. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be.

The integrated campaign features Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe. AKQA worked on the campaign concept and ongoing production and execution, and partnered with Jen Brill Studio for visual look and feel.