AIRBAG Productions' newly established tech
startup FGMNT, has secured a 3 year licensing deal with Moose Toys to
develop a mobile game for their kids collectible range 'The Grossery
Gang'. The Grossery Gang is the 'gross' offshoot of the global
phenomenon, Shopkins.
The Grossery Game is one of the first to
introduce Augmented Reality into its gameplay, allowing the Grossery
Gang characters to come to life in any location - the bedroom, the
playground or even the kitchen table. It's available on both iOS and
Android.
FGMNT is a sister company to AIRBAG Productions, the brains behind the
tech of campaigns such as TAC's 'Meet Graham' (Clemenger BBDO
Melbourne), MIFF's 'Emotional Trailers' (McCann Melbourne), and
University of
Melbourne's 'Made Possible by Melbourne' outdoor public
art exhibits (McCann Melbourne).
FGMNT was established to fill the growing niche of technical product development in the Virtual and Augmented Reality spaces.
Says
Adrian Bosich, managing partner, AIRBAG: "AIRBAG is focussed on
advertising production services, and we created
FGMNT to bring our
internationally award-winning thinking to the development of products."
Says
Nick Wright, co-founder, AIRBAG and CEO, FGMNT: "In a short period of
time we've seen the VR and AR space explode. We're focussed on creating
useful and engaging products that create lasting value for our clients
and user base. We come from a creative background, so
our team knows how
to engage an audience in this emerging space."
FGMNT's technical
pedigree and ownership of valuable IP, led to a rapid seed funding
raise of $1 million in 3 months. With this injection of capital, The
Grossery Game was launched and is the first in a slate of exciting
products in the pipeline.
FGMNT is a technology company born from
creative principles. It sees past the gimmicks of technology, and
strives to create user experiences that have practical applications.
Says
Max Piantoni, head of creative technologies, FGMNT: "For software to be
successful in this new space it needs a new approach. VR and AR is more
expressive than traditional computer interfaces in both the way it's
developed and the way it's experienced. It's our deep understanding of
the technology, combined with our commercial background that gives us a
unique perspective on product development."
To discuss interesting tech projects, contact commercial director Jamie Daou -
jamie@fgmnt.tech Website -
www.fgmnt.tech.