• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

AIGLE Descends a Wintry Paris in Kinetic Spot From Birth Productions

The ad, from director Vincent Rodella, is a light-hearted analogy to high mountain winter sports

AIGLE Descends a Wintry Paris in Kinetic Spot From Birth Productions

With winter well and truly on its way, AIGLE and BETC have once again trusted Birth for the new campaign on their new Parkas 'extra light extra warm'.

BETC imagined an unrestrained longboard descent by a man in a blue parka, in a crispy and wintry Montmartre. 

This analogy to high mountain winter sports, filmed by Birth director Vincent Rodella, reveals a succession of comic scenes, with an almost natural fluid sequence that bears his very particular signature. 

You can check out the spot in full below:


And you can also check out a 'making of' film here:

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

AGENCY PRODUCER: COUMBA FALL

EXE CREATIVE DIRECTOR: OLIVER APERS

CREATIVE DIRECTOR: DOMINIQUE MARCHAND

CREATIVE DIRECTOR: JEAN-MICHEL ALIROL

COPYWRITER: BAPTISTE SZUWARSKI

ART DIRECTOR: JEREMY TRECCANI

ACCOUNT DIRECTOR: MYRIAM BOUNOUGHAZ

ACCOUNT: MARINA KOVALENKO

PRODUCTION: BIRTH

DIRECTOR: VINCENT RODELLA

DIRECTOR'S REP: AGENT ELSON

DOP: ELIAS M. FELIX

PRODUCER: TRISTAN BERAUD

LINE PRODUCER: GUILLAUME RICHARD

PRODUCTION COORDINATOR: ARIANE COUSI

ART DIRECTOR: BAPTISTE GLAYMANN

POST PROD: JOHAN LUCE-ANTOINETTE

COLOUR GRADING: MATHIEU CAPLANNE

VFX: FIRM MUSIC

MIX: O’BAHAMAS STUDIO

Category: Clothing and Fashion , Outdoor Wear