AIG and Partners & Simons Win Best in Show at Gramercy Financial Awards
(Photo L-R: Members of the Partners & Simons and AIG teams with The Gramercy Institute's CEO, Bill Wreaks.)
American International Group, Inc. and agency Partners & Simons emerged as the big winners at the 14th annual Gramercy Financial Marketing Strategy Awards. Held last Thursday in New York City, the event honoured excellence in strategy in financial services marketing.
At the ceremony, it was announced that AIG and Partners & Simons won Best in Category and Best of Show for its “Internet of Things” content partnership with The New York Times, which translated big data into digestible bites for customers and their businesses, and ultimately helped position the insurance company as a thought leader. Partners & Simons’ AIG work also won a Gramercy award in the Insurance Property & Casualty category for the “Internet of Things” campaign and the Mobile & Tablet category for its Zumobi Partnership.
“Strategy has never been as important in financial marketing as it is today,” Bill Wreaks, CEO of Gramercy Institute, explained. “Engaging financial clients and customers demands thoughtful planning and true expertise in today’s digital age. Those financial brands that are designing great strategies are delivering tremendous value to their financial firms and to all stakeholders.”
The awards event and a companion forum are held by the Gramercy Institute, the world’s largest network of senior marketers from leading financial brands.
“We’ve had the good fortune of working with AIG for the past nine years, and one of the great things about our partnership is that we continue to innovate,” said Partners & Simons President Andrew Pelosi. “Being recognised by the Gramercy Institute is a testament to the tireless work the team puts in to develop and execute strategies that drive the business forward.”
Category: Finance/insurance , Insurance