adidas & 180LA Argue "Basketball Is Everything"

adidas and Derrick Rose today debut, “Basketball is Everything,”  a new commercial that captures the essence of Derrick’s love and dedication to the game of basketball from 180LA. It begins airing today in conjunction with the worldwide launch of the D Rose 4 basketball shoe on October 10.

 
Along with family, the most important thing in the world to Derrick Rose is basketball and he is dedicated to improving his game and winning a championship for Chicago. If you took away all of the fame and notoriety of his life, he would still be left with what matters the most to him – the game.

 
"This is our 4th consecutive D Rose signature shoe campaign for adidas,"explains 180LA CCO William Gelner. "It captures Derrick's current mindset as he steps back onto the NBA court for his highly anticipated return and seeks to inspire the world who he is as an athlete and person. For D Rose, above all, basketball is everything."

 
“Basketball is Everything” begins with Derrick training for the upcoming season then cuts to various scenes that portray his life which include, outside of his home, at his birthday party with family and friends including hip-hop artists Common and 2 Chainz, at a music video shoot with rapper Big Sean and at a famous high-end jewelry store with his brother. The commercial comes full circle by showing Derrick training alone in the gym once again, emphasizing that even if you take away all of the aspects of Derrick’s life that he feels so blessed to have, he would still have the one thing that matters to him most, basketball.
 

Fans can join the “Basketball is Everything” and Derrick Rose conversation at the adidas Basketball Facebook Page and on Twitter and Instagram with @adidashoops #DRose4.

 
The D Rose 4 basketball shoe is available now for presale at adidasbasketball.com and officially launches with the D Rose signature collection on October 10.

 

Campaign:  adidas Rose 4
Length: :60, :30, :15
Spot:  Basketball is Everything
Agency:  180LA
Client:   adidas

Client Credits
Global Director of Communications: Ryan Morlan
Global Senior Communications Manager: Lorrin Pascoe
     
Agency: 180LA
Executive Creative Director:  William Gelner
Creative Director: Amir Farhang
Copywriter: Kevin Steele
Art Director: Chelsea Cumings
Head of Production: Natasha Wellesley 
Senior Producer: Dave Stephenson
Head of Account Management:  Chad Bettor
Account Director: Whit Cavanah
Associate Account Director: Mike Slatkin
Planning Director:  Mitch Polatin  

Production
Production Co.: Imperial Woodpecker
Director: Stacy Wall
DP: Chris Blauvelt
Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Timory King
Production Designer: Tony Gasparro 
Casting Director: Aly Horn

Editorial 
Editorial Company: Rock Paper Scissors
Editor:  Kirk Baxter
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor:  Nate Gross

Completion/Special Effects
Online/VFX/Transfer: The Mill
Colorist: Adam Scott
Creative Director: Phil Crowe
Lead Flame Artist: Tara Demarco
Flame Assistant: Patrick Munoz
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Executive Producer: Jo Arghiris
Head of Production: Ari Davis
Deputy Head of Production: Enca Kaul
Producer: Jessica Ambrose
Production Coordinator: Jillian Lynes

Music
Beacon Street Studios
Executive Producer: Adrea Lavezzoli

Sound Design
Jafbox Sound

Recording / Mix
Recording Studio: Lime Studios
Mixer:  Rohan Young
Asst Mixer: Jeff Malen