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Community Corner

AdGreen Offers 5 Easy Tips for Greener Productions

APA supports Green Production Get Together event launch, which aims to increase shoot sustainability

AdGreen Offers 5 Easy Tips for Greener Productions

On Tuesday 28th March, AdGreen held their first Green Production Get Together. Born out of a need for fellow production staff to meet like minded people and get advice on how to make their own shoots greener.

Stickers, given out as people arrived, helped wannabe eco-warriors identify those who were seasoned green production specialists. We were thrilled with the turn out for the event, and it was great to see so many interested people able to gain some green wisdom from the AdGreen team.

The evening was structured around 'Five Easy Things’ that everyone could do to make their shoot operate more sustainably: reducing printing, ditching polystyrene and correx (an unrecyclable plastic location protection material), reducing water bottles, re-homing leftovers, and recycling or composting shoot waste. 


Once the 100-strong crowd had grabbed a drink or two, Jo Coombes (Founder) gave a short overview of how AdGreen came to be, followed by Daisy and Poppy's (both freelance production staff) top notch accounts of how they've been embedding these five principles. 

We also invited some of our favourite suppliers to tell us how their products and services can help us with these green tips too: Quantum Waste, Get Set Hire, Casting Networks, We Are Find, and food redistribution charity City Harvest all took a turn on the mic. Before we wrapped up, Rachel gave us a quick rundown of of how AdGreen has been working with Ogilvy over the last few months, helping them to put together some green production guidelines which will be shared with all production companies as each new job begins. "It's important that we collaborate on this issue rather than telling production companies what to do and taking none of the responsibility", said Rachel.

These small changes are building a Green Production community, with those trying the Five Easy Things being encouraged to share their experiences on Facebook, Twitter, and Instagram, using #greenproduction. As with anything, demand drives supply and helps to lower prices of these new materials and hire items. We've created a dedicated page for our Five Easy Things so if you're reading this and you have a shoot coming up, give them a go and let us know!

Genre: Dialogue , Experiential , People , Strategy/Insight