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Creative

abstr^ct groove Builds Sporty Kaleidescope

lbbonline.com, 3 years, 10 months ago

DLV BBDO Milan plays with mirrors in new film for sports brand Freddy

abstr^ct groove Builds Sporty Kaleidescope

 

Creative and production studio abstr^ct:groove have been experimenting with an ancient visual technique: kaleidoscope. 

 

For this video for sports brand Freddy they designed and built four thaumascopes of different sizes and shapes. The largest was nine metres long with a triangular opening of 2.5 metres and the smallest was 1.5 metres in length with a square opening of 60 centimetres. 


In order to understand how to achieve the graphics patterns they wanted, they started by studying small scale models and then creating CGI simulations. All the effects in the finished film have been obtained in camera without the use of added post production.' 

The motion design is powerfully aided by performers from the Italian National Team of Rhythmic Gymnastic 'le Farfalle', choreographed by their trainer Emanuela Maccarani. 


The film is directed by Luigi Pane, who was personally involved in set design, soundtrack scoring and the combined choreography of the gymnasts and backgrounds. 

 

 

Client: FREDDY
Agency: DLV BBDO, Milan
Executive Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Nicola Cellemme
Production Company: abstr^ct:groove
Executive Producer: Giada Risso
Producers: Mauro Mastronicola, Alessandro Salerno
Director: Luigi Pane
D.O.P.: Dario Ghezzi
Editing: Luigi Pane
Colorist: Diego La Rosa
Motion Design: Luca Siano, Valentina Vicini
Performed by the Italian National Team of Rhythmic Gymnastic "le Farfalle". Choreographed by their trainer Emanuela Maccarani.
The music is produced by Franky B (aka Cryptic Monkey), also known for 'Rise of the Kaiju', soundtrack for the Yamaha commercial 'The Dark Side of Japan'.