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A New Mum Tries to Trade Babies in Comedic Promo for LMN

The humorous spot from directing team JEAN promotes Lifetime Movie Network

A New Mum Tries to Trade Babies in Comedic Promo for LMN

New York-based creative production company DECON directing team JEAN turns the singularly beautiful moment of a mother bonding with her newborn into a nutty infant heist in the hilarious new spot “Hospital” for Lifetime Movie Network.

The spot features a new mother being handed her less-than-aptly labelled “bundle of joy,” as the infant delivers ear-piercing wails that shatter any magical moment that she’d envisioned. The woman spots a much more angelical baby in the neighbouring bassinet, and after alarmingly quick contemplation, casually swaps her howling infant for the peaceful newborn. The spot concludes with the super, “Leave the crazy to us.”


Advertiser: Lifetime Television, A+E Networks

Music and Sound

Audio Post Production: Mike Vitacco at Heard City


Editor: Jonah Oskow

Post Production / VFX

Colourist: Shawn King

Producer: Izabela Frank

Production Company

Head of Production: Brian Turner

Executive Producer: Misha Louy

DOP: Don Davis

Director: JEAN

Casting Director: Beth Melsky

Production Designer: Clayton Keiber

Producer: Josh Rothfeld

Category: Publications and media , Tv and radio

Genre: Comedy