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Creative

A New Mum Tries to Trade Babies in Comedic Promo for LMN

The humorous spot from directing team JEAN promotes Lifetime Movie Network

A New Mum Tries to Trade Babies in Comedic Promo for LMN

New York-based creative production company DECON directing team JEAN turns the singularly beautiful moment of a mother bonding with her newborn into a nutty infant heist in the hilarious new spot “Hospital” for Lifetime Movie Network.

The spot features a new mother being handed her less-than-aptly labelled “bundle of joy,” as the infant delivers ear-piercing wails that shatter any magical moment that she’d envisioned. The woman spots a much more angelical baby in the neighbouring bassinet, and after alarmingly quick contemplation, casually swaps her howling infant for the peaceful newborn. The spot concludes with the super, “Leave the crazy to us.”

Client

Advertiser: Lifetime Television, A+E Networks

Production Company

Executive Producer: Misha Louy

Director: JEAN

DOP: Don Davis

Producer: Josh Rothfeld

Head of Production: Brian Turner

Casting Director: Beth Melsky

Production Designer: Clayton Keiber

Offline

Editor: Jonah Oskow

Post Production / VFX

Colourist: Shawn King

Producer: Izabela Frank

Music

Audio Post Production: Mike Vitacco at Heard City

Category: Publications and media , Tv and radio

Genre: Comedy