• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

A Dominican Yoghurt Brand Is Teaching Kids to Love with Piñatas That Open with Hugs

MullenLowe Interamerica launches sweet campaign for Yoki Yogurt

A Dominican Yoghurt Brand Is Teaching Kids to Love with Piñatas That Open with Hugs

In order for children to receive a better education and teach them that violence is not the way to achieve their goals, Yoki Yogurt and its agency MullenLowe Interamerica (Dominican Republic) created a series of special piñatas that promote goodness and values. They differ from traditional piñatas - which open with blows - by rewarding kids for hugs instead. 

These piñatas were made from paperboard and have an internal mechanism that allows them to be used many times, making them reusable so that more children can interact with them. 

Lion, panda and monkey piñatas will be displayed at shopping malls and a few children’s birthdays in Santo Domingo, Dominican Republic, during March. 


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Dairy , Food

Genre: People