A Dominican Yoghurt Brand Is Teaching Kids to Love with Piñatas That Open with Hugs

In order for children to receive a better education and teach them that violence is not the way to achieve their goals, Yoki Yogurt and its agency MullenLowe Interamerica (Dominican Republic) created a series of special piñatas that promote goodness and values. They differ from traditional piñatas - which open with blows - by rewarding kids for hugs instead. 

These piñatas were made from paperboard and have an internal mechanism that allows them to be used many times, making them reusable so that more children can interact with them. 

Lion, panda and monkey piñatas will be displayed at shopping malls and a few children’s birthdays in Santo Domingo, Dominican Republic, during March.