A 60-Piece Orchestra For The New L’Or Elixir Campaign
lbbonline.com, 6 years, 8 months ago
Sizzer Amsterdam offers you a glance at the recording process
Sizzer Amsterdam produces a dramatic classical music piece for the new L’Or Elixir coffee campaign created by Fred & Farid Paris. To match the emotions conveyed in the visual story of the TV-spot, Sizzer Amsterdam recorded the musical piece with a full orchestra in Prague, Czech Republic.
The music created by a 60-piece orchestra highlights the magic of the TV-spot. Both the musical piece and the film feature climax upon climax, crescendo upon crescendo. Sizzer Amsterdam offers you a unique glance in the recording process of the music for the L’Or Elixir campaign. The campaign rolls out in France and Spain this month.
Music supervisor Marcel A. Wiebenga says: “L’Or has a tradition of using Mozart tracks in their commercials. Our goal was to create a tune in that tradition, but unique to L’Or. The making of this piece gives us the chance to give an unique glance in the work that goes into creating music for a TV-spot”.
Agency: Fred & Farid Paris
Creative Director: Fred & Farid
Production Company: Smile
Director: Pierre Michel
Agency Producer: Emmanuelle Grenier & Katharina Nicol
Music Agency: Sizzer Amsterdam
Music Supervisors: Michiel Marsman & Marcel A. Wiebenga
Composer: Sizzer Amsterdam
Director Making of: Roel van Tour