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Your Shot: Wieden+Kennedy London’s Musical Ode to The Pain of Washing Dishes

Wieden+Kennedy London, 1 month, 2 weeks ago

Creative directors Carlos Alija and Laura Sampedro on getting ironic for Finish

What better way to perk up on a sleepy Monday morning than a musical about our universal hatred of washing dishes? And that’s exactly what landed i... Read more

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Your Shot: How Lacoste and BETC Told an 80 Year Love Story Aboard a Train

BETC Paris, 1 month, 3 weeks ago

Follow-up to 2014’s ‘The Big Leap’ is a gorgeous celebration of the polo shirt

In 2014 Lacoste and its agency BETC Paris scored a winner with ‘The Big Leap’, a remarkable spot in which a man jumps from a building to signify th... Read more

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Your Shot: How UEFA Plans to Make Women’s Football the Number One Sport in Europe

FCB EMEA, 1 month, 3 weeks ago

FCB Inferno, Nexus director Kibwe Tavares and UEFA’s Peter Willems on a team effort to get girls into soccer

Let’s be honest. Whether we like it or not, football has long been considered a ‘guy’s game’. Rough and tumble on the pitch, boisterous chants, jum... Read more

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Your Shot: Inside the Mind of Albert Einstein with Pereira & O’Dell

Pereira & O'Dell, 1 month, 3 weeks ago

Art meets science in 10 Days of Genius for National Geographic

Albert Einstein’s innovative ideas helped us to redefine our perceptions of the world, the universe and how it all works. But what was he like as a... Read more

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Your Shot: How DDB Berlin Made Earth Rise From Its Own Horizon for Sony Bravia

DDB EMEA, 2 months ago

The story behind an otherworldly trip to the Chilean Atacama Desert

Sony Bravia’s new OLED television is so impressive that the only to portray such quality is with an otherworldly trip to outer space. And while the... Read more

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Your Shot: AXE and 72andSunny on Brilliant #isitokforguys Initiative

72andSunny Amsterdam, 2 months, 1 week ago

AXE Global VP Rik Strubel and 72andSunny Amsterdam CDs Matt Heck and Laura Visco on de-bunking life in the ‘Man Box’

Last year AXE and 72andSunny Amsterdam tore up the male grooming advertising handbook and launched ‘Find Your Magic’, a remarkable campaign that ce... Read more

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Your Shot: How Rosapark and Thalys Bottled 64 Scents from Across Europe

Rosapark, 2 months, 1 week ago

The low down on inspiring future adventures with the power of smell

The relationship between the sense of smell and emotional memory is a fascinating one. Because of a quirk of our brain’s anatomy, scents can trigge... Read more

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Your Shot: Why Pornhub Thinks VR Porn Is The Gift to Give This Mother’s Day

LBB Editorial, 2 months, 2 weeks ago

Alex Katz from agency Officer & Gentleman on developing 'Mommy's Special Glasses'

Mother’s Day should, obviously, be all about fulfilling the greatest desires of our mothers. But, according to Pornhub, those desires don’t involve... Read more

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Your Shot: MPC’s Trailblazing VFX Behind Heineken’s Epic Cities Campaign

MPC London, 2 months, 3 weeks ago

How the team created a spot that rivals a Hollywood blockbuster for action and scale

This year’s big Heineken campaign certainly isn’t lacking in scale and ambition. The whole campaign explores young men’s relationship with their ci... Read more

Your Shot

Your Shot: How Strongbow Are Bringing Nature to the City

Cloudfactory, 3 months ago

A bucolic extravaganza in Mexico City and a real floating orchard in New York – Cloudfactory’s new campaign is swinging into summer, finds LBB’s Laura Swinton

Cider brand Strongbow is embracing the inspirational power of nature in this year’s big global push. While it launches with a whimsical Fredrik Bon... Read more