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Your Shot

Your Shot: David Nutter on a Timely Tale of Wildfire and Togetherness for Love Has No Labels

LBB Editorial, Mon, Nov 19, 2018

‘There’s nothing stronger than loving your neighbour,’ the Emmy-winning director tells LBB’s Addison Capper

Much of California right now is, quite literally, burning. As the west coast state endures its most catastrophic and costly wildfires ever, re... Read more

Your Shot

Fooling Around for Argos’ Painfully Relatable Festive Spot

The&Partnership, Mon, Nov 05, 2018

The&Partnership creatives and director Ian Pons Jewell talk the fantasy genre, a little bit of naughtiness and painful Christmas memories

Last week it happened. The avalanche of British Christmas ads has begun and is set to continue burying us in piles of festive cheer for weeks to co... Read more

Your Shot

Your Shot: How timeTo Posed the ‘Perfect Question at the Perfect Time’

LBB Editorial, Mon, Nov 05, 2018

Where do you draw the line? Lucky Generals’ Helen Calcraft, Another Film Company’s Steve Reeves and the Advertising Association talk to LBB’s Laura Swinton about a provocative campaign against sexual harassment

As soon as midnight struck on October 31st, Adland’s Christmas season kicked in. That meant an immediate flurry of fake snow and twee festive cover... Read more

Your Shot

Your Shot: What’s the Collective Noun for Drones?

LBB Editorial, Tue, Oct 23, 2018

Andy Fackrell talks to LBB’s Laura Swinton about an emotive film about the ‘tech war’ being waged to stop poaching

Wildlife poaching ranks as the world’s fourth biggest illegal trade. Worth an estimated $20bn per year, only illegal drugs, human trafficking and f... Read more

Your Shot

Directing a Portrait of a Generation for COLLUSION

Somesuch, Tue, Oct 16, 2018

Somesuch director Dan Emmerson reflects on making 100 films about 100 young people to launch ASOS’ youth label

Ever since the concept of the teenager was born in the ‘50s, brands have been scrambling to make themselves relevant to young adults, appealing to ... Read more

Your Shot

Your Shot: The App That’s Fusing AI with Neuroscience to Help Anxiety Sufferers

LBB Editorial, Tue, Oct 16, 2018

CULT’s Cat Turner and MassiveMusic’s Aifric Lennon on launching Mindscape, a voice-activated, front-line support tool for anxiety

A public opinion poll from the American Psychiatric Association in March of this year revealed that 39% of Americans reported feeling more anxious ... Read more

Your Shot

How Publicis and DIESEL are Breaking the Rules for Successful Living

Publicis Italy, Fri, Oct 12, 2018

Global CCO Bruno Bertelli and Publicis Italy creative director Mihnea Gheorghiou reflect on a relentless stream of attention-grabbing campaigns that are changing everything for them, writes LBB’s Alex Reeves and Laura Swinton

Around two years ago, Publicis Italy was pitching for the global account of an Italian-born fashion brand that held the potential for monumental ch... Read more

Your Shot

Your Shot: Wu-Tang Clan’s Impossible Space Mission with White Castle

Hey Wonderful, Wed, Oct 10, 2018

Impossible Foods and Hey Wonderful’s Sam Spiegel on an interstellar adventure with RZA, GZA and Ghostface Killah to launch a plant-based burger at the American slider chain

White Castle is an American burger chain famous for serving small, slider style, square hamburgers. Last week saw the launch of its new collaborati... Read more

Your Shot

Leland Music on Re-recording Bohemian Rhapsody with a Band of Kids for John Lewis

Leland Music, Mon, Oct 01, 2018

Director and music supervisor Ed Bailie on working with Dougal Wilson on a bona fide classic

John Lewis ads never fail to provoke a certain level of fervent excitement, much of which comes down to the commercial’s soundtrack. Big name examp... Read more

Your Shot

Your Shot: How This Indian Tea Ad Broke down Barriers between Hindus and Muslims

Geometry Global, Fri, Sep 28, 2018

Geometry Encompass CEO Sukrit Singh explains the thinking behind the Brooke Bond Red Label campaign that dared to address one of the nation’s most sensitive subjects

Religion isn’t an easy subject for a brand to join the conversation about in any country, let alone in India, where that conversation is particular... Read more