Latest news
The Battle of Directors
LP/AD, 1 day, 10 hours ago
INFLUENCER: Trust your in-house creative team and be aware that things rarely ever go as planned, writes LP/AD's Rinita Barua
If you work in a creative agency, then you probably have art directors and creative directors alike on board. And if you’ve ever been part of a vid... Read more
Why Creative Wizardry and Engagement Will Always Win
The Escape Pod, 2 days, 2 hours ago
INFLUENCER: How does a brand navigate information overload? The Escape Pod's Blagica Bottigliero explores
We live in a society of being connected at all times of the day. We are also experiencing information overload - from all angles. At Fac... Read more
Why Every Marketer Should Develop a Music Marketing Strategy
Amp.Amsterdam, 2 days, 4 hours ago
INFLUENCER: Amp.Amsterdam's Joost Haartsen offers tips on choosing the perfect tune to represent the core of your brand or campaign
Most marketing and communication managers I run into have a strong opinion about a vast spectrum of subjects. Swiftly and decidedly, they judge scr... Read more
Follow My Lead: How a Grass-Roots Effort is Turning into a National Labour Movement
StrawberryFrog, 2 days, 7 hours ago
INFLUENCER: StrawberryFrog's Sarah Landsberg on what marketers can learn from the teachers' strike in West Virginia
My fiancé is a fourth grade teacher at a school in Newark, NJ. We spend a lot of time talking about issues plaguing teachers today. Recently, the h... Read more
What Did You Say? And What Did You Mean to Say?
Havas Dusseldorf, 1 week, 1 day ago
INFLUENCER: Havas Düsseldorf senior strategic planner Marion Mangold on the importance of language
When I was a child, I wanted to speak seven different languages – one for each day of the week. Today, a few years older – and wiser – I no longer ... Read more
Designing Communication Between Chatbots and Drivers
Dentsu Inc., 1 week, 2 days ago
INFLUENCER: Dentsu Inc.'s Kazuya Kishimoto on creating a new chatting ad prototype
Nowadays, car navigation systems are indispensable in Japan, where apps that make it possible for a smartphone to be used as a car navigation devic... Read more
Despite it All, Tomorrow Looks a Lot Brighter
Native Content, 2 weeks, 1 day ago
INFLUENCER: Change is happening, and it's for the better, muses Native Content's Ned Brown
There is a reason why everyone is so captivated by the student voices that are resonating and gaining attention across the US right now. It is fuel... Read more
The Kids Aren't Alright
Mad Ruffian, 2 weeks, 1 day ago
INFLUENCER: The freelancers and young talent are leaving adland, and it's all your fault
Hey adland bosses - cheers to the 1st quarter profits - amazing! Whoops, though - something’s happened while you were busy and I thought I’d nomina... Read more
I Am Ocean: My Straight8 Shootout Experience
Indigo Production, 2 weeks, 1 day ago
INFLUENCER: Indigo Production director Andrei Jewell takes us behind the scenes on his powerfully poignant short
Shooting a Super 8mm film for Straight8 Shootout is both fun and nerve wracking.It of course starts with an idea - something that one feels can wor... Read more
Is GDPR the Next Millennium Bug?
Advertising Producers Association, 2 weeks, 1 day ago
INFLUENCER: The APA's Steve Davies offers his thoughts on the incoming General Data Protection Regulations
Today we published two documents for APA members - a checklist and a simple GDPR Policy which they can adopt and use - that are sufficient to ensur... Read more