Latest news
Bold. Brave. Unapologetic. Nike Continues to Dream Crazy
Talon Outdoor, 5 days, 4 hours ago
INFLUENCER: Talon’s Shabnam Irilian looks at opportunities for more bravery in advertising and the OOH space
Bold. Brave. Unapologetic. These are words we use when we see amazing ad campaigns come to life in the world around us. These campaigns are the dre... Read more
They Did It
RPA, 5 days, 22 hours ago
INFLUENCER: RPA's J Barbush offers a creative’s perspective on the new Nike work
The Nike work has the advertising world spinning. Even after several days, like many, I’m still trying to get my head around it. Each person in our... Read more
Multicultural Marketing Is No Longer a Buzzword
Havas Worldwide, 5 days, 23 hours ago
INFLUENCER: The multi-cultural consumer is critical to the growth plans of all US industries, writes Megan Rokosh
The US population is currently the most culturally diverse and technologically advanced consumer base in American history. There are around 60 mill... Read more
5 Global Music Trends for 2019
Record-Play, 6 days, 1 hour ago
INFLUENCERS: Record-Play's Anna Baqués and Kier Wiater Carnihan explore the current music industry trends set to develop next year
Although we’re still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we w... Read more
Nope. Not Everyone’s a Challenger Brand
AJM, 6 days, 23 hours ago
INFLUENCER: True challengers are audacious aberrations, says Planet Propaganda's John Besmer
Recently I was discussing challenger brands with the CEO of a mid-sized franchise business. He concluded by saying “Everyone who isn’t number one i... Read more
In Today's World, How Critical Is an Entrepreneurial Mindset to Career Progression?
Geometry Global, 1 week, 4 days ago
INFLUENCER: Geometry UK's James Cahill dives into a question posed at a recent MAAG GreenJam event
A recent MAAG [Marketing Agencies Action Group] GreenJam event asked the question: how critical to career progression is having an entrepreneurial ... Read more
Reflections on Awards Season
Final Cut, 2 weeks, 3 days ago
INFLUENCER: From editors to cinematographers, all winners deserve to be front and centre, believes Final Cut USA founder and president Stephanie Apt
At the end of the whirlwind award season, I always feel a bit reflective. Grateful for the honours we have received from our peers, inspired by the... Read more
Let’s End This 'Storytelling' Thing Once and for All
lbbonline.com, 2 weeks, 3 days ago
INFLUENCER: "We’re not storytellers. We’re emotion seekers," says U-Studio's Frederico Roberto
Got your attention? Good. Thank you. Yet another win for the 'a great opening line does wonders' adage. “We’ve been telling stories since the ... Read more
Mapping the Maze - Research at the Heart of Storytelling
Nomad Films, 2 weeks, 4 days ago
INFLUENCER: Creative expression partnered with proper research is a match made in heaven, says Nomad Films' Nayoneka Shankar
Industries worldwide are working overtime, churning out content non-stop like rabbits having a field day in a bid to outdo each other. Minds have b... Read more
Before We Throw the Joker out of Court…
Hush, 2 weeks, 4 days ago
INFLUENCER: Illustrator and animator, Dave Anderson, reveals why humour and jokes are like bird-watching
When I was at art school, I made one animation. Badly drawn on a WHSmith notepad, it was of a small naked man pelvic-thrusting in time to the natio... Read more