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The Influencers

Following Trends is Underrated

Rothco, 2 weeks, 1 day ago

INFLUENCER: Slavishly responding to trends won’t work for every brand, says ROTHCO's Kathy Troy

Forecasting and future-proofing are used in almost every area of business today. ‘What’s next?’ is the holy grail question in everything from fashi... Read more

The Influencers

The Power of the Logo

Serviceplan, 2 weeks, 2 days ago

INFLUENCER: Serviceplan Design Hamburg's Christine Lischka responds to the new YouTube logo and how it reflects the metamorphosis of brands in the digital age

YouTube has a new logo. Actually, this isn’t completely true. Brands that expanded during the era of digital transformation no longer have a tradit... Read more

The Influencers

How to Escape Riptides and Spot Counter Movements

StrawberryFrog, 2 weeks, 3 days ago

INFLUENCER: StrawberryFrog's Scott Goodson on what to do if you find yourself in a 'Riptide Movement'

With the passing of Labor Day weekend here in New York City, summer is officially winding down to its last day on September 22nd. This time of year... Read more

The Influencers

Monkey Lion Dog - The Theory Behind This Unique Psychology Model

Lab, 3 weeks, 1 day ago

INFLUENCER: In a world of increasingly personalised digital communication, are you really connecting with your consumer? LAB's Daryll Scott explores

We all know that we need to talk to our consumer in a relevant way, so we develop hypothetical ‘personas’ to represent them, and then create messag... Read more

The Influencers

Dear Creatives, We Have Shitty Days, But Let’s Not Be Shitty People

DDB North America, 4 weeks ago

INFLUENCER: Six tips to help others feel appreciated when they’re having a particularly challenging day, from DDB San Francisco's Michelle Sjöberg

In advertising, there’s no doubt that we work hard. We’ve all heard the, “work hard, play hard” line, but it’s very true in our industry. We spend ... Read more

The Influencers

Hit Start Now. Or Be Startled (not too much) Later…

Momentum, 4 weeks, 1 day ago

INFLUENCER: Momentum Worldwide's Dean Taylor discusses the burgeoning esports sector

Over two weekends in early 2017 in the wintry depths of southwest Poland, the industrial town of Katowice hosted nearly 175,000 people and some 46 ... Read more

The Influencers

Is Shopper Marketing Dead?

Geometry Global, 1 month ago

INFLUENCER: The industry must no longer see shopper as offline vs online, but as seamless vs experience or ease vs meaning, says Geometry Global's Jon Hamm

At my agency this is obviously a question that is never far from mind. Or maybe more accurately if slightly less provocatively, what does the futur... Read more

The Influencers

Snapchat’s Cheeky Wheel of Fortune: Augmented Reality’s Fluctuating Forecasts

Publicis One, 1 month ago

INFLUENCER: Is Snapchat facing some distinct growing pains? Publicis One's Fuad Ahmad explores

At the 2017 Cannes Lions Festival, a giant yellow Ferris wheel stood perched at the foot of the iconic red carpet leading to Cannes’ Palais des Fes... Read more

The Influencers

Zero Based Retainers - Why They’re Good for Clients and Agencies Alike

Recipe, 1 month ago

INFLUENCER: Recipe’s Ed Glover discusses the benefits of a different - and some would say brave - remuneration model

I am often asked what remuneration structures we use at Recipe. As with most agencies, we employ a number of different models but my favourite has ... Read more

The Influencers

Can Brands Save Us from Ourselves?

Rothco, 1 month ago

INFLUENCER: As we increasingly lose faith in global leaders, ROTHCO's Casey Smyth discusses how brands are stepping up in their place

Cast your mind back to what we have collectively witnessed in the last two years: A refugee crisis which saw many countries offer the bare minimum ... Read more