Latest news
The Perils of Native Content
Ogilvy UK, 3 weeks ago
INFLUENCER: Ogilvy UK's Kathryn Pheby on the dos and don'ts of native advertising
Whenever I go on holiday, I always try to avoid standing out from the crowd. I’ve particularly got this down in Spain with my tried and tested comb... Read more
Blowing Smoke About Cannabis
LP/AD, 3 weeks, 3 days ago
INFLUENCER: LP/AD's Alex Shifrin says Canada's cannabis legalisation might not offer as much opportunity as we think
With Canada’s legalisation of recreational cannabis use on October 17th, a great deal of time and money is being spent on advocating about and ente... Read more
'Going Native' Isn't a Bad Thing If You Do It Right
Dare, 3 weeks, 3 days ago
INFLUENCER: Dare Inside's Grace Surguy on how in-house employees going native can actually stimulate creativity
Are you agency or are you brand?It’s a beast of a question, right up there with ‘What’s the meaning of life?’ and ‘What would you like to order, ma... Read more
Apple Business Chat Just Came to the UK. Here’s Why It’s For Visionaries Like You
VMLY&R London, 3 weeks, 6 days ago
VMLY&R London’s innovation lead Gracie Page on an Apple innovation that should excite brand folks
Apple are smashing it these days. Hot off their September announcement of the new Watch Series 4 (I wrote more on that here), this week they announ... Read more
Rude Boy: The Story of Trojan Records
Pulse Films, 3 weeks, 6 days ago
INFLUENCER: Nick Gill dives into Pulse Films and director Nicolas Jack Davies' new docu-feature
First, let me come clean. I’m a big fan of reggae music, so I loved this film before I saw it.But let’s do this properly.Between 1955 and 1963 over... Read more
Día De Los Muertos Is More Alive Than Ever!
Alma, 3 weeks, 6 days ago
INFLUENCER: Alma's Luis Miguel Messianu digs deep into the origins of this unique celebration
Seems like 'Coco' has given 'El Día de los Muertos' a life of its own on behalf of us Hispanics living in today’s US, pretty much like 'Black Panth... Read more
Using Images to Turn Your Brand into a Friendly Neighbour
SuperHeroes Amsterdam/ NYC, 3 weeks, 6 days ago
INFLUENCER: SuperHeroes Amsterdam/New York's Niek Eijsbouts on redefining energiedirect.nl's image bank
Whether you’re at an agency or working client-side, your end goal is the same: to help shape the face of a brand. To reach this goal, you should be... Read more
The Rise of Consultancy Isn’t Just for Agencies!
Finger Music, 3 weeks, 6 days ago
INFLUENCER: Finger Music’s Dave Hodge says more brands and agencies want music consultants to make their spot stand out
Over the past 15 years, music companies who work with brands and agencies have been calling to be brought into the advertising process earlier. Des... Read more
Could Tim Berners-Lee’s Latest Venture Mean Data Consciousness is the New Green?
UNIT9 London, 3 weeks, 6 days ago
INFLUENCER: UNIT9's Gilles Boisselet explores the impact 'Solid' will have on the ad industry and beyond
Rather than sit idly by, watching his World Wide Web baby mutate into Frankenstein’s monster, Tim Berners-Lee is fighting back with a new venture c... Read more
Connections Outperform Content
TBWA\Helsinki, 3 weeks, 6 days ago
INFLUENCER: Stop thinking about content and build platforms that harvest connections in the right context, says TBWA\Helsinki's Markus Nieminen
We live in a time where our daily lives are filled with meaningless content. We are getting crushed by shitty content every day. And the pace is ge... Read more