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The Influencers

The Battle of Directors

LP/AD, 1 day, 10 hours ago

INFLUENCER: Trust your in-house creative team and be aware that things rarely ever go as planned, writes LP/AD's Rinita Barua

If you work in a creative agency, then you probably have art directors and creative directors alike on board. And if you’ve ever been part of a vid... Read more

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The Influencers

Why Creative Wizardry and Engagement Will Always Win

The Escape Pod, 2 days, 2 hours ago

INFLUENCER: How does a brand navigate information overload? The Escape Pod's Blagica Bottigliero explores

We live in a society of being connected at all times of the day. We are also experiencing information overload - from all angles.  At Fac... Read more

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The Influencers

Why Every Marketer Should Develop a Music Marketing Strategy

Amp.Amsterdam, 2 days, 4 hours ago

INFLUENCER: Amp.Amsterdam's Joost Haartsen offers tips on choosing the perfect tune to represent the core of your brand or campaign

Most marketing and communication managers I run into have a strong opinion about a vast spectrum of subjects. Swiftly and decidedly, they judge scr... Read more

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The Influencers

Follow My Lead: How a Grass-Roots Effort is Turning into a National Labour Movement

StrawberryFrog, 2 days, 7 hours ago

INFLUENCER: StrawberryFrog's Sarah Landsberg on what marketers can learn from the teachers' strike in West Virginia

My fiancé is a fourth grade teacher at a school in Newark, NJ. We spend a lot of time talking about issues plaguing teachers today. Recently, the h... Read more

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The Influencers

What Did You Say? And What Did You Mean to Say?

Havas Dusseldorf, 1 week, 1 day ago

INFLUENCER: Havas Düsseldorf senior strategic planner Marion Mangold on the importance of language

When I was a child, I wanted to speak seven different languages – one for each day of the week. Today, a few years older – and wiser – I no longer ... Read more

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The Influencers

Designing Communication Between Chatbots and Drivers

Dentsu Inc., 1 week, 2 days ago

INFLUENCER: Dentsu Inc.'s Kazuya Kishimoto on creating a new chatting ad prototype

Nowadays, car navigation systems are indispensable in Japan, where apps that make it possible for a smartphone to be used as a car navigation devic... Read more

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The Influencers

Despite it All, Tomorrow Looks a Lot Brighter

Native Content, 2 weeks, 1 day ago

INFLUENCER: Change is happening, and it's for the better, muses Native Content's Ned Brown

There is a reason why everyone is so captivated by the student voices that are resonating and gaining attention across the US right now. It is fuel... Read more

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The Influencers

The Kids Aren't Alright

Mad Ruffian, 2 weeks, 1 day ago

INFLUENCER: The freelancers and young talent are leaving adland, and it's all your fault

Hey adland bosses - cheers to the 1st quarter profits - amazing! Whoops, though - something’s happened while you were busy and I thought I’d nomina... Read more

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The Influencers

I Am Ocean: My Straight8 Shootout Experience

Indigo Production, 2 weeks, 1 day ago

INFLUENCER: Indigo Production director Andrei Jewell takes us behind the scenes on his powerfully poignant short

Shooting a Super 8mm film for Straight8 Shootout is both fun and nerve wracking.It of course starts with an idea - something that one feels can wor... Read more

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The Influencers

Is GDPR the Next Millennium Bug?

Advertising Producers Association, 2 weeks, 1 day ago

INFLUENCER: The APA's Steve Davies offers his thoughts on the incoming General Data Protection Regulations

Today we published two documents for APA members - a checklist and a simple GDPR Policy which they can adopt and use - that are sufficient to ensur... Read more