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Opinion and Insight

Biborg's Entertainment Benchmarks: November 2019

Biborg, Mon, Dec 02, 2019

Biborg breaks down five key campaigns from Burger King, Pizza Hut, Adult Swim and more

1. Burger King partners with Stevenage FC to challenge gamersChallenge: To activate the partnership established between Stevenage FC and Burge... Read more

Opinion and Insight

How Feed Me Light Made Holiday Gifting Easier for Penguin Random House

Feed Me Light, Mon, Dec 02, 2019

The London-based animation house created almost 200 animated clips

The BriefPenguin Random House teamed up with Anyways agency to create a book gifting experience like no other this Christmas season, and invited Fe... Read more

Opinion and Insight

MassiveMusic Tokyo’s Team Members Interview Each Other

MassiveMusic Asia, Thu, Nov 28, 2019

MassiveMusic’s Japanese office gets honest about music and business, between a recording and a yoga session

MassiveMusic Tokyo? Brief, music, let go, repeat.We opened our office in 2017 and so far the ride has been one for the books.But, who are we? Who i... Read more

Opinion and Insight

'If You're Not Entertaining, You're Not Going to Get Close'

lbbonline.com, Thu, Nov 28, 2019

eurobest Entertainment Jury President Dave Roberts, chief content officer, ENGINE, on what he hopes to discover at this year’s eurobest Festival and the rise of branded entertainment

In 2016, Dave Roberts joined ENGINE to launch their London office. As chief content officer, he helps brands achieve genuine engagement through cre... Read more

Opinion and Insight

Data and Marketing Association Find Nine Out of Ten Marketers Want More Focused Data Privacy

lbbonline.com, Thu, Nov 28, 2019

The research highlights that marketers believe focused data privacy training will benefit industry

The latest data in Data Privacy: An Industry Perspective 2019 shows that most businesses have taken the steps required to become compliant with the... Read more

Opinion and Insight

'Ok Boomer': Intergenerational Issues and What That Means for Youth-Led Brands

lbbonline.com, Thu, Nov 28, 2019

Amplify's Jade French says it's time to take the viral TikTok sentiment seriously

The phrase ‘Ok boomer’ has been causing intergenerational rifts the last couple of weeks: Inc.com called it an ‘all-out generational war’, a New Ze... Read more

Opinion and Insight

Ogilvy Consulting and DHR Release their Latest S_HIFT Report

Ogilvy Asia Pacific, Wed, Nov 27, 2019

The report looks at digital disruption in healthcare

S_HIFT, a series of research papers and bespoke, invitation only events, is a collaboration between Ogilvy and DHR, a partnership which brings toge... Read more

Opinion and Insight

'Boy George Bought Me My First Synthesizer' - Composer Dean Valentine on his Extraordinary Career

BMG Production Music, Wed, Nov 27, 2019

Internationally recognised composer, Dean Valentine, shares his incredible journey through production music, blockbuster successes, and his Irish ties

Composer for film, trailers, TV and games, Dean Valentine has an impressive portfolio of titles under his name. Renowned for some of the biggest tr... Read more

Opinion and Insight

Isobar Launches Augmented Humanity: Isobar 202 Trends Report

Isobar, Wed, Nov 27, 2019

The report, published by Isobar, explores the five key trends for 2020

Isobar today publishes 'Augmented Humanity: Isobar 2020 Trends Report', an exploration of five trends for 2020 and beyond. The report is authored b... Read more

Opinion and Insight

(Almost) Every 2019 Christmas Ad, Ranked from Worst to Best

lbbonline.com, Tue, Nov 26, 2019

Wordbeast Content Consultant Tom Ewing does the hard work so you don’t have to with an epic festive review that sorts the turkeys from the tinsel

Sick of Christmas ads? You don’t know how lucky you are. I’ve spent the last three weeks collecting and reviewing every TV and online video Christm... Read more