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Opinion and Insight

The Art of More: A Strategist's Manifesto

Electric Glue, 1 week ago

It's time for the big ideas and the long-term thinking to make a comeback, says Electric Glue's Nick Kendall

Technology and economics have conspired to elevate tactics above strategy in advertising. But, on the tenth anniversary of the IPA Excellence Diplo... Read more

Opinion and Insight

Meet Electric Glue, A Different Kind of Media Approach

Electric Glue, 1 week, 1 day ago

How Simon Orpin, Founder of Electric Glue, took a revolutionary approach to media partnerships with a pioneering single broadcaster deal

When BBH’s four farmyard rappers took to the nation’s TV screens during an episode of The X Factor, not only did they become viral superstars, help... Read more

Opinion and Insight

Has Advertising Really Lost Its Lustre?

MEC Global, 1 week, 5 days ago

MEC North America President Shenan Reed responds to a breakup letter to the advertising community

Last week I came across an interesting op-ed in The Drum from Nadya Powell, co-founder of Utopia and Innovation Social. It was entitled “Dear ... Read more

Opinion and Insight

Bears, Woods, and the ANA Production Report

LBB Editorial, 1 week, 5 days ago

LBB’s Laura Swinton on the unsurprising findings that show a non-transparent production ecosystem

Breaking news: bear shits in woods. And it does so via a murky, non-transparent process that involves bid rigging, rebate snaffling and fib telling... Read more

Opinion and Insight

What is The Power of an Image?

Short Films, 1 week, 5 days ago

Short Films Director Stephen Mead gives us his thoughts about images, their importance and some of his favourites

We sat down with Stephen Mead to chat about the importance of an image and what images in particular are important to him.Tell us about the first t... Read more

Opinion and Insight

The Royals' Nick Cummins Urges Creative Industry to Pledge Not to Work on Anti-Marriage Equality Campaigns

The Royals, 1 week, 6 days ago

Launches 'Say No to No' honour roll

By Nick Cummins (left), creative partner, The RoyalsIt looks like we are going to have a plebiscite in some form on marriage equality. And that... Read more

Opinion and Insight

Get Your Fix of New Music with Rob Dunham from A-MNEMONIC

A-MNEMONIC Music, 1 week, 6 days ago

Discover new music from Childhood, Ivy Falls, LOYAL and more

If you like to discover new and interesting music then read on! Every week Rob Dunham from London based music production company A-MNEMONIC shares ... Read more

Opinion and Insight

5 Tips to Keep in Mind When Planning Your Next Event

lbbonline.com, 2 weeks ago

Chiara Adin, co-founder of NA Collective, helps you plan your next launch party

Whether you are a brand or an agency, event planning will always be a crucial part of your marketing strategy. Ahead of any event you are planning,... Read more

Opinion and Insight

Has Advertising Really Lost Its Lustre?

MEC North America, 2 weeks, 1 day ago

MEC North America President Shenan Reed responds to a breakup letter to the advertising community

Last week I came across an interesting op-ed in The Drum from Nadya Powell, co-founder of Utopia and Innovation Social. It was entitled “Dear John:... Read more

Opinion and Insight

The Evolution of the Modern Media Agent

MEC North America, 2 weeks, 1 day ago

MEC's Bruce Kiernan on how media agents can properly deliver knowledge, guidance and effectiveness to clients

We are in a supply-driven market where the skillset necessary for growth has changed, from technologically savvy to a deeper understanding of data ... Read more