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Opinion and Insight

Don’t Be So Personal! What Marketers Need to Know About Ad Personalisation

delineate, 5 days, 1 hour ago

INFLUENCER: When it comes to digital marketing, it’s time to give consumers the personalisation they want, not the personalisation we think they need, writes Simon Arrowsmith

The smoke has settled following the GDPR May deadline. Getting less emails? No, me neither. But the whole event presented some interesting question... Read more

Opinion and Insight

Zenith Launches New Performance Function Service

Zenith, 5 days, 19 hours ago

Jos Smyth leads new performance function as Global Head of Performance

Zenith has created a new function to drive performance services for global clients, which will be led by Jos Smyth, who has been appointed to the n... Read more

Opinion and Insight

The Revolution of Programmatic Buying

Dept, 5 days, 22 hours ago

Dept's Online Marketing Consultant Niels Vermaat explains the added value of programmatic buying

We are at the beginning of a revolution in the field of Programmatic Buying. Until now it was only possible to purchase videos programmatic on desk... Read more

Opinion and Insight

Amp.Amsterdam Releases Latest Tracks of the Week

Amp.Amsterdam, 5 days, 23 hours ago

This week's playlist features YUNGBLUD, Underworld and Iggy Pop and more

Dutch Music company Amp. Amsterdam has released it's latest tracks of the week playlist.Give them a listen below to get your week pumping.Here... Read more

Opinion and Insight

Part 6 South Korea: PSN Puts World Cup Commercials on the Map for Russia 2018

Production Service Network PSN, 6 days ago

Official Russia 2018 beer sponsor Cass Fresh spark confidence in Seoul for the World Cup says Kimi Kim, Service EP at PSN South Korea

World Cup Fever is coming to a boiling point, and brands have been clamouring to speak to the huge audiences tuning in to the football action in Ru... Read more

Opinion and Insight

Jose Miguel Sokoloff on the 2018 MullenLowe NOVA Awards

MullenLowe Group, 6 days, 17 hours ago

President of MullenLowe Group’s Global Creative Council on how students no longer live in a 'bubble'

Photo, left to right: Jose Miguel Sokoloff and NOVA Award Winner Yajing HuMullenLowe’s NOVA Awards is a platform for graduating creative talent to ... Read more

Opinion and Insight

Epilepsy, Personal Projects and the Importance of Positive Thinking

Annex Films, 6 days, 19 hours ago

Annex Films director Joe Marcantonio tells an honest, personal story about how his short documentary film ‘Epileptic’ came to be made

Everyone starts somewhere, and I started at the bottom as work experience and, eventually, runner. During this time I met some tyrannical directors... Read more

Opinion and Insight

#RecFest2018: Why I Spent A Day As A Recruiter to Be A Better Marketer

Contented Brothers, 6 days, 21 hours ago

Contented Brothers marketing manager, Vanessa Whiteside relays his learning experiences from the London based in-house recruiter event, RecFest 2018

Last week I went to RecFest, marketed as “the definitive destination for in-house recruiters” in a bid to learn more about the employer brandi... Read more

Opinion and Insight

Part 5 Uruguay: PSN Puts World Cup Commercials on the Map for Russia 2018

Production Service Network PSN, 6 days, 23 hours ago

Uruguay won the first ever FIFA World Cup, get ready for an emotional rollercoaster with Uruguay Marca Pais says Andrés Mailhos, Service EP at PSN Uruguay

World Cup Fever is coming to a boiling point, and brands have been clamouring to speak to the huge audiences tuning in to the football action in Ru... Read more

Opinion and Insight

Loyalty Is Dead, Long Live Loyalty

Unlimited, 1 week ago

TMW Unlimited's Director of Strategy, Kate Wheaton discusses new-fashioned tech and its benefits to business

Much has been written about the death of loyalty – customer expectations are moving away from traditional rewards and brands are no longer reliant ... Read more