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Brand Insight

Soul Searching with San Miguel

LBB Editorial, 4 months, 1 week ago

Dharmesh Rana, marketing controller of world beer for the Carlsberg Group, explains this year’s continuation of its Life Rich campaign

Last week San Miguel announced the return of its ‘alternative wealth’ approach to marketing with a new invitation to consumers to ‘Find their Rich’... Read more

Brand Insight

Scary Stories with the Burger Bros

LOLA MullenLowe, 4 months, 2 weeks ago

Burger King CMO Fernando Machado and LOLA MullenLowe ECD Pancho Cassis talk scary ideas and their working relationship

A year ago Burger King was named Creative Marketer of the Year in Cannes, making the brand’s chief marketing officer Fernando Machado a sort of kin... Read more

Brand Insight

5 Best Corporate Branding Changes

Salamandra, 4 months, 2 weeks ago

Salamandra develops a guide to the top five best corporate branding changes

Salamandra came up with this guide of some of the best branding styles that they think companies can take inspiration from, by incorporating simila... Read more

Brand Insight

Meet the Future’s Sustainable Chocolate Entrepreneurs

72andSunny Amsterdam, 4 months, 2 weeks ago

We hear from the kids who took part in 72U Amsterdam’s Choco Bizz Kids residency programme

Last week 72andSunny Amsterdam’s creative residency programme, 72U, partnered with Tony’s Chocolonely to create a special edition of Fawaka’s Choco... Read more

Brand Insight

How Three is Harnessing the Power of Memes and Snaps with its ‘Puggerfly’

LBB Editorial, 4 months, 3 weeks ago

Three UK’s head of comms and marketing execution talks to Alex Reeves about the partnership with Snapchat and its fabulous new animal mascot

Last week Three UK launched its latest ad campaign to celebrate the launch of its new partnership with Snapchat. The app is now included in Three’s... Read more

Brand Insight

5 Approaches to Brand Visibility

Salamandra, 4 months, 3 weeks ago

Experts at Salamandra reveal five approaches that a brand can take to better improve its visibility

“What do the most successful businesses/brands have in common”? Let me re-phrase that… “what’s their secret…”.In terms of a brand environment, this... Read more

Brand Insight

IKEA’s Brand of Warm, Swedish Homeliness

LBB Editorial, 4 months, 3 weeks ago

UK and Ireland marketing manager Laurent Tiersen explains the strategy behind IKEA’s stellar marketing track record

From the controversial (at the time) ‘Chuck Out Your Chintz’ to the iconic and expertly observed ‘Kitchen Party’ IKEA ads have set an admirably hig... Read more

Brand Insight

Brand Insight: Chobani and the Magic of Food

LBB Editorial, 5 months ago

Good food has great power, says Chobani CCO Leland Maschmeyer, who has spearheaded a romantic and folksy (and very creative) new aesthetic for the yoghurt brand

All brand categories come laden with their own baggage, weighed down by tropes and clichés that have built up and dug in over the years. Yoghurt is... Read more

Brand Insight

Brand Insight: Canadian Tire’s Winter Olympic Success

LBB Editorial, 5 months ago

Eva Salem, VP of marketing at Canadian Tire, on bringing a country together with ‘We All Play for Canada’

The tapping of hockey sticks is a sound synonymous in Canada with an expression of respect and sportsmanship shown by hockey players (it stems from... Read more

Brand Insight

Brand Insight: OneMain Financial

LBB Editorial, 5 months, 1 week ago

The USA’s biggest consumer lender just got its first big brand campaign in its 100+ year history - CMO Kim Wijkstrom talks us through it

Kim Wijkstrom believes in the power of brands. It’s perhaps unsurprising when you learn that one of the earliest clients he worked on in his advert... Read more