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5 minutes with...

5 Minutes with… Matt Baker

Deutsch, Wed, Oct 10, 2018

The Deutsch NY CSO discusses the thrill of skydiving and balancing agency life with being a father to seven

Matt Baker describes himself as an “odd-shaped” strategist. Unusually, he entered the industry via client services - an experience that, in Matt’s ... Read more

5 minutes with...

5 Minutes with… Tamara Ingram

J. Walter Thompson New York, Tue, Oct 09, 2018

J. Walter Thompson’s global CEO on the extreme pace of change in business, the network’s goals for the future and the moments in life that keep her grounded

America’s oldest agency brand, J. Walter Thompson has surfed wave after wave of industry evolution and revolution. In the choppy waters of 2018, ch... Read more

5 minutes with...

5 Minutes with… Damian Hanley

In The Company Of Huskies, Thu, Oct 04, 2018

In the Company of Huskies’ creative director on effectiveness, the rules of creativity and the fortitude of the human spirit

Over 20 years, Damian Hanley has established himself as a prominent figure in Dublin’s creative advertising community, having worked at Havas Dubli... Read more

5 minutes with...

5 Minutes with… Leilani Croucher

Revolver/Will O'Rourke, Wed, Sep 26, 2018

The director behind the beautiful but painful-to-watch Boob Balls spot on colour, creativity and a soft spot for ‘80s infomercials

Leilani Croucher’s work is eye-catching at the best of times – colourful, stimulating and packed with character – but her latest project is also a ... Read more

5 minutes with...

5 Minutes with… Taj Critchlow

POPP ROK, Thu, Sep 20, 2018

Executive producer at Popp Rok on almost becoming a lawyer, cutting his teeth in the golden days of HSI, and his close relationship with Drake and Director X

Taj Critchlow is a man of many talents. He’s an event producer, a creative marketing consultant, talent manager and lifestyle specialist. But he’s ... Read more

5 minutes with...

5 Minutes with… Sasan Saeidi

J. Walter Thompson MEA, Thu, Sep 13, 2018

J. Walter Thompson’s Gulf CEO on the industry’s creative DNA, fixing the client-agency relationship and why talent is more important than revenue

Sasan Saeidi really cares about the industry. Like, really cares. He thinks deeply and writes extensively about the challenges facing agencies, the... Read more

5 minutes with...

5 Minutes with… Neil Heymann

Droga5 New York, Wed, Sep 12, 2018

Droga5’s new CCO on his nerdy pop culture obsessions and being “more creative with how we’re creative”

In the press release announcing his promotion to Droga5’s new chief creative officer, Neil Heymann was described by the agency’s founder David Drog... Read more

5 minutes with...

5 Minutes with… Lucas Peon

J. Walter Thompson London, Mon, Sep 10, 2018

JWT London executive creative director on his nomadic childhood, addiction to learning and his love for Spider-Man

Most agency creative directors dream of becoming filmmakers, and production is full of directors who escaped the agency. Lucas Peon, however, moved... Read more

5 minutes with...

5 Minutes with… Juan Sánchez

TBWA Worldwide, Thu, Sep 06, 2018

Chief Creative Officer and Vice President of TBWA\Spain on his loyalty to the agency, proudest moments and the Latin American influence in Spain

Juan Sánchez has spent the majority of his 21-year advertising career at TBWA in Madrid. His influence on the agency is hard to overstate. For the ... Read more

5 minutes with...

5 Minutes with… Luke Scott

RSA Films , Tue, Sep 04, 2018

Ridley Scott Creative Group’s Global CEO on growing up as Ridley’s son, the shape of branded entertainment over the next 50 years and the genius of Love Island

Luke Scott can’t claim to have got into filmmaking via a conventional route. As children, he and his brother Jake found themselves playing roles in... Read more