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Your Shot

Your Shot: The Sorcery Behind Lynx’s Magic Mirror

72andSunny Amsterdam, 1 month ago

72andSunny’s Creative Director Matt Heck on how Lynx are battling ‘toxic masculinity’ and dodgy hairdos in their Dublin barber shop

Many feminist column inches have been dedicated to the subject of “toxic masculinity” of late. The radical idea that centuries-old societal norms a... Read more

Your Shot

Your Shot: In Defence of Pyjama Mamas

Mother, 1 month, 1 week ago

Mother London’s Head of Strategy Katie Mackay on the thinking behind Vauxhall’s fabulous new spot

Judging by the media coverage, women who dare to wear their PJs in public are a societal scourge. They’ve been banned from primary schools and bran... Read more

Your Shot

Your Shot: Wavey Garms’ Psychedelic London Gangster Short

B-Reel Films, 1 month, 1 week ago

BRF director and founder of The Rig Out Glenn Kitson on ‘The Long Grass’, a gritty short with proud roots

The Long Grass is a brilliant, proper British gangster movie with a psychedelic twist. Helmed by BRF director and founder of The Rig Out Glenn Kits... Read more

Your Shot

Your Shot: How Nike, W+K and Titmouse Fused Math, Mirth and Musicals to Celebrate Russell Westbrook

Titmouse, 1 month, 1 week ago

Co-director Chase Conley and supervising director Ben Kalina on creating a vibrant homage to the basketball player’s NBA MVP 2017 win

Nike-sponsored NBA basketballer Russell Westbrook was on fire in 2016 and after setting a record 42 triple-doubles, the point guard was voted as th... Read more

Your Shot

Going to the Future with MRM//McCann and Santander's Grand Prix-Winning Campaign

McCann Worldgroup, 1 month, 2 weeks ago

Agency CCO and ex-ECD on a campaign for a bank brand that millennials went out of their way to watch

If there’s one sector that’s known for making un-sexy advertising it’s banking. What’s more, thanks to the 2008 economic crisis that swept the worl... Read more

Your Shot

Your Shot: Why Vinnie Jones is Dancing Around This LA Villa in His Pants

LBB Editorial, 2 months ago

Amsterdam Berlin’s Moritz Grub on capturing the hardman movie star and ex-footballer in unfamiliar surroundings

Vinnie Jones is a man known for bruising players around the football pitch and playing equally hard characters in movies. He’s less known for danci... Read more

Your Shot

Your Shot: Wieden+Kennedy London’s Musical Ode to The Pain of Washing Dishes

Wieden+Kennedy London, 2 months ago

Creative directors Carlos Alija and Laura Sampedro on getting ironic for Finish

What better way to perk up on a sleepy Monday morning than a musical about our universal hatred of washing dishes? And that’s exactly what landed i... Read more

Your Shot

Your Shot: How Lacoste and BETC Told an 80 Year Love Story Aboard a Train

BETC Paris, 2 months, 1 week ago

Follow-up to 2014’s ‘The Big Leap’ is a gorgeous celebration of the polo shirt

In 2014 Lacoste and its agency BETC Paris scored a winner with ‘The Big Leap’, a remarkable spot in which a man jumps from a building to signify th... Read more

Your Shot

Your Shot: How UEFA Plans to Make Women’s Football the Number One Sport in Europe

FCB EMEA, 2 months, 1 week ago

FCB Inferno, Nexus director Kibwe Tavares and UEFA’s Peter Willems on a team effort to get girls into soccer

Let’s be honest. Whether we like it or not, football has long been considered a ‘guy’s game’. Rough and tumble on the pitch, boisterous chants, jum... Read more

Your Shot

Your Shot: Inside the Mind of Albert Einstein with Pereira & O’Dell

Pereira & O'Dell, 2 months, 2 weeks ago

Art meets science in 10 Days of Genius for National Geographic

Albert Einstein’s innovative ideas helped us to redefine our perceptions of the world, the universe and how it all works. But what was he like as a... Read more