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Your Shot

Your Shot: How Hanna Maria Heidrich Dreamed Up a Modern Fairy Tale for Debenhams’ Christmas Campaign

Believe Media UK, 1 month ago

Believe Media director takes us behind the scenes on magical Budapest shoot that blends Hitchock and Demy with modern romance

Of all the British brands to put out a Christmas ad this year, it looks like department store Debenhams is the one that’s been doing its own thing.... Read more

Your Shot

How This Song Was Created from the Extremes of Finnish DNA

LBB Editorial, 1 month ago

Agency SEK and directors Musuta on a project to mark the 100th birthday of an extraordinary country

Finland turns 100 on 6th December. It’s also the country with the most diverse DNA in Europe. Both of these points come together in spectacular fas... Read more

Your Shot

Your Shot: Directing a 60-Second Emotional Drama for Farmers

The Sweet Shop - Auckland, 1 month ago

The Sweet Shop director Andrew Lang on how he made sure this department store’s Christmas ad told one of the season’s most moving stories

We’re no strangers to weepy ads, especially at this time of year. It seems like brands are always trying to tug at our heart strings in an attempt ... Read more

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Cart Crash: Geometry Romania Highlights Perils of Drink Driving

Geometry Global, 1 month ago

Smashed up shopping trolleys get a second lease of life in smart in-store activation for alcohol-free beer brand

Romanians, it’s fair to say, enjoy a beer. The country recently came tenth in a survey of the world’s biggest beer drinkers, with a whopping 92.1 l... Read more

Your Shot

Your Shot: Argos Elves Give High Tech Christmas a Human Touch

CHI & Partners, 1 month, 1 week ago

The teams at CHI&Partners and Argos tell LBB’s Laura Swinton about how their whimsical Christmas ad is rooted in truth

A diligent elf spots a stray toy on the floor at Santa’s North Pole HQ and races to make sure the little robotic dog makes it onto Super Sled befor... Read more

Your Shot

Your Shot: AKQA on ‘Nazifying’ 1960s USA for Wolfenstein II: The New Colossus

AKQA, 1 month, 1 week ago

The agency’s DC office was responsible for the game’s whole brand identity, as well as the kitschy creative content, finds LBB’s Addison Capper

What if Nazi Germany won World War Two? That’s the question that AKQA’s Washington DC have had to ask themselves repeatedly as they worked extensiv... Read more

Your Shot

Your Shot: Bringing Baz Luhrmann’s Secret Life of Flowers to Life

Absolute Post, 1 month, 2 weeks ago

Absolute Post’s Ben Robards and Matt Turner on bringing an eternal spring to this autumnal film

To mark the launch of their latest collection, H&M enlisted the help of the legendary director Baz Luhrmann to create The Secret Life of Flower... Read more

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How Direct Line Imagined the Pedestrian Crossing of the Future

Saatchi & Saatchi Worldwide, 1 month, 2 weeks ago

The insurance brand, Saatchi & Saatchi and urban design experts Umbrellium create a smarter, safer way to cross the road, writes Alex Reeves

Where’s the safest place to cross the road? You might imagine a pedestrian crossing is, trusting that it’s been placed in the best place to ensure ... Read more

Your Shot

Your Shot: DDB&Tribal Amsterdam’s Meticulous Marble Run for KLM

DDB EMEA, 1 month, 3 weeks ago

LBB’s Liam Smith gets to grips with the build on this ambitious project

Airline KLM has become known for its experiential marketing over the years. From its ‘Bonding Buffet’ that brought travellers together for a Christ... Read more

Your Shot

Your Shot: Dogs Set to Shop Till They Drop with World First Loyalty Programme

TBWA Worldwide, 1 month, 3 weeks ago

TBWA\Helsinki on launching ‘Biscuit’, an RFID-powered project for Musti Group that’s personalising dogs’ shopping experiences

Their owners may be the ones handing over the cash, but a pet shop’s most important customers are, well, pets. But, perhaps due to their inability ... Read more