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Your Shot

Your Shot: How This Indian Tea Ad Broke down Barriers between Hindus and Muslims

Geometry Global, 1 month, 3 weeks ago

Geometry Encompass CEO Sukrit Singh explains the thinking behind the Brooke Bond Red Label campaign that dared to address one of the nation’s most sensitive subjects

Religion isn’t an easy subject for a brand to join the conversation about in any country, let alone in India, where that conversation is particular... Read more

Your Shot

Your Shot: How TRAKTOR Recreated Trainspotting in Ancient Greece

Stink, 1 month, 3 weeks ago

Stink Paris and the directing collective go behind the scenes on their sword-and-sandals trailer for Assassin’s Creed Odyssey, featuring live creepy crawlies and 100 soldiers in ‘miniskirts’

The launch film for Ubisoft’s Assassin’s Creed Odyssey took us aback when we first saw it. It’s a combination of references that we’d never have im... Read more

Your Shot

Your Shot: How Youth Talent Created an Authentic Anti-Bullying Campaign for Ad Council

TBD, 1 month, 3 weeks ago

Agency TBD along with Adolescent directors Shea Glover and Claire Jantzen on a campaign that encourages teens to think

Two thirds of teens say they have experienced bullying, yet most teens don’t think they contribute to the problem. The numbers don’t add up. That’s... Read more

Your Shot

Reversing Roe: Behind the Scenes on Netflix’s Abortion Rights Documentary

Kaboom Productions, 1 month, 3 weeks ago

Directors Ricki Stern and Annie Sundberg - repped for ads by kaboom as ricki+annie - on diving into a contentious issue

Reversing Roe is a new documentary feature directed by Ricki Stern and Annie Sundberg (represented for advertising projects via kaboom as ricki+ann... Read more

Your Shot

Your Shot: IKEA Canada’s Sequel to ‘Lamp’

LBB Editorial, 2 months ago

IKEA’s Lauren MacDonald, Rethink’s Mike Dubrick and director Mark Zibert on giving an advertising classic a new lease of life

Spike Jonze’s ‘Lamp’ commercial for IKEA is one of the advertising industry’s most revered pieces of filmmaking. Directed by Spike Jonze and launch... Read more

Your Shot

The Story Behind Land Rover Canada’s Epic ‘Grizzly Torque’ Tale

LBB Editorial, 2 months ago

Jaguar Land Rover’s Jeff Peel and Wonder Screen director Reilly Saso on merging archival and modern-day footage to revisit an around-the-world road trip

Land Rover turns the grand old age of 70 this year, and to mark the occasion in Canada the brand is revisiting an epic around-the-world trip made i... Read more

Your Shot

Your Shot: Samsung’s All-Singing, All-Dancing Crisis Management

LBB Editorial, 2 months, 1 week ago

Director Tal Zagreba and Leo Burnett Israel’s Adam Polachek and Shai Nissenboim embrace jazz hands and a sense of perspective

Modern life is rubbish. Phones that leak battery charge. Spotty data. Ugh. It’s just too much to deal with. Or is it? This new Samsung Galaxy Note9... Read more

Your Shot

Your Shot: Foot Locker and ASICS’ Anime Homage to Sneakers and Samurai

BBDO North America, 2 months, 1 week ago

BBDO New York’s Dan Lucey on a beautiful digital series that’s since been turned into one, longer film

Foot Locker and ASICS’ ‘Welcome to the Dojo’ collaboration marked a meeting of the Western and Eastern sneaker culture. To coincide with the launch... Read more

Your Shot

The Story Behind the Robotic Hand That’s Ace at Where’s Waldo

LBB Editorial, 2 months, 2 weeks ago

Nashville agency redpepper created the tool as a way to learn Google’s AI AutoML Vision service, writes Jonny Martin

You may have recently seen a viral video showcasing a robotic arm (complete with comically tiny synthetic hand) that can correctly identify and poi... Read more

Your Shot

Your Shot: Why Diesel Collaborated with a Berlin Döner Stand

Publicis Italy, 2 months, 2 weeks ago

Publicis Italy’s Mihnea Gheorghiu on linking Diesel up with the iconic Mustafa’s Gemüse Kebap

The ‘collaboration’ is a mainstay of the fashion industry today. The likes of Supreme have linked up with The North Face and Louis Vuitton, Gosha R... Read more