Latest news
Your Shot: How BBDO Paris Paid Homage to Cinematic Legends by Making Clothes for Rabbits
LBB Editorial, 1 month, 1 week ago
Creatives Benoit Lagalle & Clement Dantzer explain how they managed to team up with rabbits
To launch the new Mario + Rabbids Kingdom Battle for Nintendo Switch, Ubisoft enlisted BBDO Paris to create a series of new adverts to promote this... Read more
Inside the Norwegian Advert That Went Viral - and Broke a Hundred Million Hearts
Kitchen Leo Burnett, 1 month, 2 weeks ago
LBB’s Koo Smith talks to Kitchen Leo Burnett about the ad that captured hearts across the world
This summer, Kitchen Leo Burnett released a quietly brilliant advert, The Lunchbox, for The Norwegian Directorate for Children, Youth and Family Af... Read more
Your Shot: How Deutsche Telekom Are Taking Their Fight Against Dementia into VR
Saatchi & Saatchi Worldwide, 1 month, 2 weeks ago
LBB’s Alex Reeves learns how Saatchi & Saatchi, Deutsche Telekom and UCL are aiding dementia research through a virtual reality game
In a world of late capitalism where people are sick of experts, life-saving scientific research struggles for funding while telecommunication compa... Read more
Feed Me Light’s Lucky Encounter with Narcy
Feed Me Light, 1 month, 3 weeks ago
How a chance collaboration came about between a Canadian rapper and British creative studio
Sometimes cool creative projects take months of stressing the small details and political considerations. Sometimes they’re built on the back of pu... Read more
Your Shot: Peter Chung and Sung Jin Ahn 'Obey the Call' of Blizzard
Titmouse, 1 month, 3 weeks ago
Æon Flux creator and Titmouse director on bringing Blizzard’s recognisable characters to life in glorious 2D
This week, thousands of gaming enthusiasts flocked to Cologne, Germany to attend the 2017 Gamescon trade fair. Among the publishers and developers,... Read more
Your Shot: How Wieden+Kennedy London Revealed the Real Mo Farah for Nike
Wieden+Kennedy London, 2 months ago
Creative Tom Hall on how this Nike spot had to go beyond the Mobot and the smiles
Last week Sir Mo Farah’s track career came to an emotional end as he won a silver medal in the 5,000m race in the World Championships. After an ill... Read more
Your Shot: Jägermeister’s Brilliantly Goofy, Whipped Cream-Filled Ad
LBB Editorial, 2 months, 1 week ago
Director Greg Bray on channelling Jon Heder as Napoleon Dynamite, ad-libbing on set and a “dream” script
We can’t help but love this goofy ad for Jägermeister. Created by La Red in Berlin and directed by Greg Bray through It’s Us, the spot sees a nerdy... Read more
Your Shot: How TBWA\Khanga Rue is Sharpening the Minds of Tanzania’s Youth
TBWA Worldwide, 2 months, 1 week ago
Agency launches ‘Noa Ubongo’, a free series aiming to tackle unemployment by educating kids on entrepreneurship
Only 35% of young people in Tanzania complete secondary schooling. And for those fortunate enough to do so there are only 40,000 formal salaried jo... Read more
Your Shot: How Three Became One with the Binge
Gravity Road, 2 months, 2 weeks ago
Gravity Road’s Creative Director Shruti Veeramachineni on the thinking behind Three’s bizarre new film
A hybrid of yoga instructor, cult leader and electrical goods salesman, the priest of streaming in Gravity Road’s new film for Three is one o... Read more
Running at the Speed of Light with ASICS
Edelman, 2 months, 2 weeks ago
Edelman on how they’re getting people moving with the sports brand
ASICS and PR agency Edelman hope to put the fun into fitness and get Londoners running in their new campaign I Move London. The campaign coincides ... Read more