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Your Shot

‘Things Guys Don’t Talk About’: The Story Behind Childline’s Important New Film

Don't Panic London, 1 month, 1 week ago

Don’t Panic London on why discussion around depression and suicide amongst young men is so important

Suicide rates among young men in the UK are over double that of women and suicide is the biggest killer of men below the age of 45. Despite this, c... Read more

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Your Shot: The Sports Training Vest Isn’t So Humble in This Epic ING Ad

J. Walter Thompson Europe, 1 month, 2 weeks ago

Brilliant ING Bank ad by J. Walter Thompson Amsterdam won’t fail to make any current or ex-football players feel nostalgic

Any current or ex-football players – or any team sport players for that matter – will be familiar with the humble training vest. It’s a seemingly v... Read more

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The Story Behind The Pot Bellies of Edeka’s Eat Well Parable

LBB Editorial, 1 month, 2 weeks ago

LBB’s Addison Capper chats with Tempomedia director Alex Feil about how he devised the over-the-top ‘fat’ effect and why it was an important story to tell

German supermarket Edeka has riffed off the old adage “you are what you eat” in its latest campaign, which is aiming to get families to eat healthi... Read more

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Your Shot: How The Sweet Sound of Music Is Lowering Sugar Consumption in China

LBB Editorial, 1 month, 3 weeks ago

Beijing Dentsu on creating a soundtrack along with the University of Oxford that tricks the brain into thinking foods and drinks are sweeter

As China’s economy has undergone massive growth, its inhabitants’ taste buds have begun adapting to a more westernised diet. Unfortunately, there’s... Read more

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Your Shot: The Insight Driving This Girl Can’s Sporty Second Outing

FCB EMEA, 1 month, 3 weeks ago

Maya Angelou and Beth Ditto are among the many smart touches in the newly-launched campaign from Sport England and FCB Inferno, writes LBB’s Laura Swinton

If you want to help women overcome their anxieties and embrace the sheer joy of being, of moving, of the strength of their bodies and characters, t... Read more

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Your Shot: Colenso BBDO on Saving Beaches via Beer with DB Brewery

Colenso BBDO, 2 months ago

Creators of ‘Brewtroleum’ invent machine that turns glass bottles into a sand substitute

About a year and a half ago, Kiwi brewery DB encouraged its customers to drink more to save the world. Drinking beer might not seem like an ob... Read more

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Data Distortion: Behind the Scenes on an Investec Campaign That Questions Our Modern Obsession

Glassworks London, 2 months, 1 week ago

LBB’s Laura Swinton talks to the team from Wunderman Aqua, Velocity Films and Glassworks London

Data. Data, data, data. In recent years, it seems, theadvertising industry has been unable to stop talking about it. Depending on who you ask, it’s... Read more

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Ilya Naishuller is Ringmaster of World’s Goriest Circus for New Leningrad Promo

Great Guns UK, 2 months, 1 week ago

Great Guns’ director Ilya Naishuller talks to LBB’s Liam Smith about his kinetic new music video for Leningrad’s new single 'Kolshik'

If you want no-holds-barred action, humour and ultraviolence, director Ilya Naishuller is your man. We’ve been a fan of his jubilantly gory styling... Read more

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Your Shot: The Inspiration Behind Nike and Wieden+Kennedy’s Plea for Equality

Wieden+Kennedy Portland, 2 months, 1 week ago

Nike's Alex Lopez on the response to the spot and why the brand speaks out on important causes

It’s little surprise, given the current political environment in the United States, that campaigns from there and further afield have been awash wi... Read more


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Your Shot: The Story Behind The Super Bowl Ad That Fox Refused To Air

LBB Editorial, 2 months, 2 weeks ago

84 Lumber and its agency Brunner on a remarkable film about immigration at a time when it couldn’t be more poignant

It’s a brave step to advertise during the Super Bowl. At $5 million for 30 seconds of ad space, the Big Game demands big ads. And there was no bran... Read more