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Your Shot

Your Shot: How BBDO Paris Paid Homage to Cinematic Legends by Making Clothes for Rabbits

LBB Editorial, 1 month, 1 week ago

Creatives Benoit Lagalle & Clement Dantzer explain how they managed to team up with rabbits

To launch the new Mario + Rabbids Kingdom Battle for Nintendo Switch, Ubisoft enlisted BBDO Paris to create a series of new adverts to promote this... Read more

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Inside the Norwegian Advert That Went Viral - and Broke a Hundred Million Hearts

Kitchen Leo Burnett, 1 month, 2 weeks ago

LBB’s Koo Smith talks to Kitchen Leo Burnett about the ad that captured hearts across the world

This summer, Kitchen Leo Burnett released a quietly brilliant advert, The Lunchbox, for The Norwegian Directorate for Children, Youth and Family Af... Read more

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Your Shot: How Deutsche Telekom Are Taking Their Fight Against Dementia into VR

Saatchi & Saatchi Worldwide, 1 month, 2 weeks ago

LBB’s Alex Reeves learns how Saatchi & Saatchi, Deutsche Telekom and UCL are aiding dementia research through a virtual reality game

In a world of late capitalism where people are sick of experts, life-saving scientific research struggles for funding while telecommunication compa... Read more

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Feed Me Light’s Lucky Encounter with Narcy

Feed Me Light, 1 month, 3 weeks ago

How a chance collaboration came about between a Canadian rapper and British creative studio

Sometimes cool creative projects take months of stressing the small details and political considerations. Sometimes they’re built on the back of pu... Read more

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Your Shot: Peter Chung and Sung Jin Ahn 'Obey the Call' of Blizzard

Titmouse, 1 month, 3 weeks ago

Æon Flux creator and Titmouse director on bringing Blizzard’s recognisable characters to life in glorious 2D

This week, thousands of gaming enthusiasts flocked to Cologne, Germany to attend the 2017 Gamescon trade fair. Among the publishers and developers,... Read more

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Your Shot: How Wieden+Kennedy London Revealed the Real Mo Farah for Nike

Wieden+Kennedy London, 2 months ago

Creative Tom Hall on how this Nike spot had to go beyond the Mobot and the smiles

Last week Sir Mo Farah’s track career came to an emotional end as he won a silver medal in the 5,000m race in the World Championships. After an ill... Read more

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Your Shot: Jägermeister’s Brilliantly Goofy, Whipped Cream-Filled Ad

LBB Editorial, 2 months, 1 week ago

Director Greg Bray on channelling Jon Heder as Napoleon Dynamite, ad-libbing on set and a “dream” script

We can’t help but love this goofy ad for Jägermeister. Created by La Red in Berlin and directed by Greg Bray through It’s Us, the spot sees a nerdy... Read more

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Your Shot: How TBWA\Khanga Rue is Sharpening the Minds of Tanzania’s Youth

TBWA Worldwide, 2 months, 1 week ago

Agency launches ‘Noa Ubongo’, a free series aiming to tackle unemployment by educating kids on entrepreneurship

Only 35% of young people in Tanzania complete secondary schooling. And for those fortunate enough to do so there are only 40,000 formal salaried jo... Read more

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Your Shot: How Three Became One with the Binge

Gravity Road, 2 months, 2 weeks ago

Gravity Road’s Creative Director Shruti Veeramachineni on the thinking behind Three’s bizarre new film

A hybrid of  yoga instructor, cult leader and electrical goods salesman, the priest of streaming in Gravity Road’s new film for Three is one o... Read more

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Running at the Speed of Light with ASICS

Edelman, 2 months, 2 weeks ago

Edelman on how they’re getting people moving with the sports brand

ASICS and PR agency Edelman hope to put the fun into fitness and get Londoners running in their new campaign I Move London. The campaign coincides ... Read more