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Your Shot

Your Shot: How Strongbow Are Bringing Nature to the City

Cloudfactory, 1 month, 4 weeks ago

A bucolic extravaganza in Mexico City and a real floating orchard in New York – Cloudfactory’s new campaign is swinging into summer, finds LBB’s Laura Swinton

Cider brand Strongbow is embracing the inspirational power of nature in this year’s big global push. While it launches with a whimsical Fredrik Bon... Read more


Your Shot

Life Aquatic: Behind the Scenes on giffgaff’s Sparkly Summer Campaign

giffgaff, 2 months ago

Editors' Choice: A swimmer soars through space in a cinematic spot that’s all about freedom, writes Laura Swinton

A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below… and then launches herself into space to the ... Read more

Your Shot

Your Shot: How Brazilian Museum Goers Are Conversing with Paintings Thanks to IBM Watson

Ogilvy & Mather Latam, 2 months ago

Ogilvy Brazil CCO Claudio Lima on a captivating artificial intelligence project

According to a study by the Brazilian Institute of Economic Research, 70% of Brazilians have never been to a museum. Ogilvy Brazil and IMB Watson a... Read more

Your Shot

Your Shot: My Week as a Ghost Recon Agent

DDB Paris, 2 months, 2 weeks ago

After receiving a mysterious package in the mail, LBB’s Liam Smith went undercover to find out more on the latest campaign from DDB Paris

As a true ‘90s kid (that counts as a millennial, right? I don’t even know anymore…) I had the privilege of growing up alongside some pretty fantast... Read more

Your Shot

Your Shot: How Coca-Cola and Ogilvy Berlin Hacked Snapchat Stories to Launch ‘SnapSkate’ Game

LBB Editorial, 2 months, 2 weeks ago

MD / ECD Tim Stuebane on a smart use of the hugely popular app

Snapchat is arguably the most exciting platform for advertisers right now – but due to the constraints of its format and the widely young demograph... Read more

Your Shot

Your Shot: How JWT NY Helped a War Veteran Swim Again with an Amphibious Prosthetic

J. Walter Thompson London, 2 months, 3 weeks ago

ECD Ben James on an incredible innovation developed with Northwell Health

6% of all injured returning US war veterans do so in need of prosthetics – and while advancements have been made in that field, many of them are, u... Read more

Your Shot

Your Shot: Setting Sail on a Gorgeous, Epic Journey of Home Improvement with BETC

BETC Paris, 3 months ago

BETC’s Olivier Apers and La PAC director Reynald Gresset on the technical feat of sailing a house on water

Decorating a home can be messy business, in both a physical and mental sense. The ups and downs of grappling with alien DIY techniques and the chao... Read more

Your Shot

Your Shot: Diving Deeper into Mercedes-Benz’s Compelling ‘Grow Up’ Series

LBB Editorial, 3 months, 1 week ago

Veit Moeller, creative director at antoni, on crafting a campaign that feels like true drama

When we’re little, we’re encouraged to follow our dreams, but as we get older those hopes of becoming an astronaut, a president, a rock star start ... Read more

Your Shot

Dancers at the End of Time: Behind CP+B’s Apocalyptic Jose Cuervo Campaign

Crispin Porter + Bogusky Los Angeles, 3 months, 1 week ago

Creative director Paddy Fraser on a bold client, perverse optimism and how Ringan Ledwidge flipped the script

We don’t like to resort to unnecessary hyperbole, but we reckon it would be fair to say that the beginning of 2017 has been feeling distinctly ‘end... Read more

Your Shot

This 16mm Film Shows a Unique View of Washington on Trump’s Inauguration

LBB Editorial, 3 months, 1 week ago

Director Cyprien Clément-Delmas’ grainy newsreel footage shows a Disunited States, writes Laura Swinton

On January 20, 2017, Donald J. Trump became the 45th President of the United States. And on that day, director and photographer Cyprien Clément-Del... Read more