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Your Shot

The One Where a Specialist Hospital Portrayed Famous Sitcom Characters with HIV

Bensimon Byrne, Fri, Feb 21, 2020

Bensimon Byrne’s Joseph Bonnici about painstakingly recreating The Office and Friends episodes to portray stories of stigma for Casey House

Canadian agency Bensimon Byrne has been working with HIV/AIDS hospital Casey House for the past three years. In that time they’ve launched several ... Read more

Your Shot

Telling a VFX-Heavy Story of Growth Against a Backdrop of the LA Riots

Stink, Fri, Feb 21, 2020

Stink’s Douglas Bernardt on a beautifully crafted film for Gregory Porter that marks the director’s first VFX-forward film

Within the context of the 1992 Los Angeles riots, this brilliantly crafted promo for Gregory Porter's 'Revival' follows the story of a boy who find... Read more

Your Shot

Why TAXI Hid Mental Health Issues in a Line of Camouflage Clothing

TAXI Montreal, Fri, Feb 21, 2020

Addison Capper chats with TAXI’s Lorne Heller about an innovative, important campaign for the Canadian Mental Health Association

The Canadian Mental Health Association (CMHA) and TAXI Toronto last week launched 'Mental Fatigues', a striking mental health campaign that consist... Read more

Your Shot

Why Heinz Asked Consumers to Flood the Internet with Movies Featuring Ketchup Bottles

LBB Editorial, Fri, Feb 21, 2020

Rethink’s Mike Dubrick tells Addison Capper about an Oscars campaign that involved creating an official actor page for Heinz - before it was snubbed and deleted

Heinz’s glass bottles of ketchup are ubiquitous and iconic. And they’re surprisingly woven throughout culture.  The team at Canadian agency Re... Read more

Your Shot

The Story Behind ‘My Sclerosis’, a Short Film About How MS Affects Day-to-Day Life

Circle Productions, Fri, Feb 21, 2020

Stash Capar, a director who has multiple sclerosis, tells LBB’s Addison Capper about how tackling a subject very close to home helped him grow as a director

'My Sclerosis' is a short film that was written, directed and produced by Stash Capar. Stash was diagnosed with multiple sclerosis in 2011 and afte... Read more

Your Shot

Behind Sephora’s Soul-Searching Gaze into the Mirror

BETC Paris, Wed, Feb 19, 2020

BETC Etoile Rouge’s Florence Bellisson tells Alex Reeves about how the skincare brand’s new positioning became a philosophical reflection on beauty itself

When BETC Etoile Rouge was tasked with devising a new brand positioning for cosmetics company Sephora, the team at the agency decided the best plac... Read more

Your Shot

Your Shot: Lil Nas X’s ‘80s Horror Fuelled Rodeo

PRETTYBIRD US, Tue, Feb 11, 2020

Prettybird’s Bradley & Pablo on the opportunity to be “somewhat distasteful” with the most epic of nods to classics like Thriller, Scream, The Hulk, Buffy the Vampire Slayer and more

Lil Nas X won our hearts with Old Town Road, one of 2019's most enjoyable music videos. Its re-watchability factor is extremely high in the LBB off... Read more

Your Shot

What’s in a Name? For Trans People, Quite a Lot

Iris, Tue, Feb 11, 2020

Iris’ Eli Vasiliou shares with LBB's Alex Reeves the insights and experiences that went into creating Starbucks’ C4 Diversity Award-winning ‘What’s Your Name’ campaign

Channel 4’s Diversity in Advertising Award has been incentivising some of the UK’s most groundbreaking campaigns for four years now. Each year the ... Read more

Your Shot

How the Ad Council Digitally Aged Kids in Real-Time to Deliver a Message from the Future

LBB Editorial, Mon, Feb 10, 2020

Ad Council’s Heidi Arthur, TBD’s Rafael Rizuto and Unit9’s Anrick Bergman tell LBB’s Addison Capper about the tech-forward, second iteration of their ‘Because of You’ anti-bullying campaign

According to the Ad Council, two out of three teens claim they've experienced bullying, yet most don't think they are part of the problem. While mo... Read more

Your Shot

How to Drop Freddie Flintoff from a Giant Dam in a Rover Metro

RSA Films, Fri, Feb 07, 2020

RSA Films director James Bryce talks LBB’s Alex Reeves through the most ambitious car stunt he’s ever undertaken for Top Gear

About two weeks ago, British car show and something of a national institution, Top Gear returned for its 28th series.Known for their increasingly b... Read more