• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Filter

Latest news

Your Shot

Your Shot: Orange’s Enfants Terrible Versus Santa Claus

Publicis Worldwide, Wed, Nov 20, 2019

Publicis Conseil ECD Fabrice Delacourt tells LBB’s Alex Reeves how technology, ‘80s cinema and a punk ethic brought down Santa “Gerard” Claus

France hasn’t really had it’s ‘John Lewis moment’ when it comes to Christmas advertising. Unlike the seasonal bonanza of heartstring-tugging that t... Read more

Your Shot

Your Shot: Why MullenLowe Philippines is Talking About Dementia this Christmas

MullenLowe Asia Pacific, Mon, Nov 18, 2019

Creative director Roman Olivarez talks LBB’s Adam Bennett through the thinking behind Alaska Milk’s emotional holidays campaign

Dementia is one of the world’s cruellest illnesses. That’s true wherever you go, but in the Philippines the issue is particularly prevalent. Despit... Read more

Your Shot

The Story Behind The Mill’s Venture into Publishing a Children’s Book

Mill New York, Fri, Nov 15, 2019

Anais La Rocca and Eve Grissinger on a sustainable project for Avocado Green Mattress that marked a shift in creativity for the studio

When Mill director Anais La Rocca and creative development lead Eve Grissinger were approached to pitch on a commercial for the sustainable brand A... Read more

Your Shot

Your Shot: Joe Public Takes Chicken Licken Back Through Time to Find Inner Peace

Joe Public United, Thu, Nov 14, 2019

Joe Public’s Natalie Walker and Jeanine Vermaak talk LBB’s Adam Bennett through the agency’s epic time-bending campaign for the iconic South African food chain

There are few brands quite so iconically South African as Chicken Licken, and fewer still with quite such a reputation for quality long-form ads. T... Read more

Your Shot

Why Boots is Having a Data-Driven Christmas

LBB Editorial, Tue, Nov 12, 2019

Boots is banking on utility over emotion for its campaign that's turning Xmas into CXmas to help us shop for fussy friends, writes LBB’s Laura Swinton

Crying at Christmas ads is so 2011, dontcha think? This year UK health and beauty retailer Boots reckons that people don’t need any help finding th... Read more

Your Shot

How Can We Tell the Origin Story of Father Christmas Like it Was Batman?

Wieden+Kennedy London, Tue, Nov 12, 2019

Sainsbury’s delves into a Dickensian tale that celebrates 150 years since their first festive season, writes LBB’s Laura Swinton

Christmas is a complicated crossroads for brands. Do they go full festive frenzy or tastefully restrained? Fun or functional? And are they looking ... Read more

Your Shot

Dorian & Daniel Weave a Melancholic Mystery for Mercedes

LBB Editorial, Mon, Nov 11, 2019

Known for their deft emotional touch, the duo talk LBB’s Alex Reeves through how they wrote and directed ‘Eternal Love’ for the German automaker

Late in 2015, a spec ad for Johnnie Walker made more of an impact than most officially commissioned commercials come anywhere near. The work of Dor... Read more

Your Shot

Your Shot: Why BMF Made a Never-Ending Ham for ALDI

BMF, Wed, Nov 06, 2019

Creative directors David Fraser and Dantie van der Merwe tell LBB’s Adam Bennett how they brought their fantastical idea to life

For us at LBB, one of the low-key highlights of the holiday season is a delicious curry made from leftover Christmas day meats. But what if those m... Read more

Your Shot

Miller Lite: ‘Timeless and Timely Is Exactly What We Were Going For’

LBB Editorial, Tue, Nov 05, 2019

DDB Chicago’s Myra Nussbaum and Rattling Stick’s Ringan Ledwidge talk to Laura Swinton about making a campaign that cuts through the social clutter

“The idea instantly hit home. I equally loathe and am enthralled by our relationship with technology. There’s much that excites me about how techno... Read more

Your Shot

How Argos Drummed Up Excitement for Its Book of Dreams this Christmas

The&Partnership, Thu, Oct 31, 2019

The&Partnership’s clever online campaign has notched up millions of hits, with a little help from comedian Bill Bailey, ahead of the Christmas TV ad reveal, writes LBB’s Laura Swinton

“It put me right in my mum and dad’s house, on the floor, going through the catalogue, my dad’s smelly feet, my mum smoking. It took me right back.... Read more