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Your Shot

VCCP Berlin on Unleashing Everyday Adventures for BMW Motorrad

VCCP, 4 days ago

ECD Carsten Fillinger on getting motorcyclists to embrace the adventures on their doorsteps

BMW Motorrad (Motorcycles) has just launched its first adventure bike that’s below 500cc. To celebrate its differences from the manufacturer’s more... Read more

Your Shot

Your Shot: How Amazing History and a 1960s Camera Led to This Beautiful Mini Film

LBB Editorial, 4 days ago

Jung von Matt/Spree and director Daniel Wolfe discuss ‘The Faith of a Few’, the gorgeous campaign that tells of Mini’s unexpected racing success

John Cooper had a dream. The co-founder of one of the world’s most humble vehicles, the Mini, believed that his little car could race against the v... Read more

Your Shot

How Australia’s Crowd-Sourced ‘Yes’ Campaign Depicted the Beautiful Potential of Equal Marriage

LBB Editorial, 6 days, 22 hours ago

Leo Burnett and Airbag describe the amazing 12 day production story behind the emotive film that’s touching hearts and changing minds in Australia

Last week Australians received postal surveys from the federal government asking them: “Should the law be changed to allow same-sex couples to marr... Read more

Your Shot

Your Shot: Spilling the Beans on Heinz’s Heart-warming Animated Film

Y&R New Zealand, 6 days, 22 hours ago

LBB’s Liam Smith chats to Y&R NZ's Tom Paine and Ellen Fromm and director Damon Duncan

To launch its new tin sizes in Australia, Heinz Beanz teamed up with Y&R New Zealand and production studio Assembly to create ‘Geoff,’ an absol... Read more

Your Shot

Your Shot: Capturing the Spirit of Camden

LBB Editorial, 1 week, 5 days ago

Sir John Hegarty, Sarah Marcon and Simon Orpin on how Camden Brewery’s first TV campaign came together

Last Friday night, during the first episode of the new series of Cold Feet, Camden Town Brewery made their TV advertising debut. And what a first f... Read more

Your Shot

Your Shot: Behind the Scenes on the Whirly Dirly Music Video for Young Martha’s ‘Homie’

Pulse Films, 1 week, 6 days ago

Director Oscar Hudson on working with Young Thug, Carnage and Meek Mill on a shoot that had it all... even the artists on set

Oscar Hudson is a director who never shies away from a tricksy technical challenge, and his latest outing may be his most head-spinning bit of in-c... Read more

Your Shot

Your Shot: How BBDO Paris Paid Homage to Cinematic Legends by Making Clothes for Rabbits

LBB Editorial, 2 weeks, 4 days ago

Creatives Benoit Lagalle & Clement Dantzer explain how they managed to team up with rabbits

To launch the new Mario + Rabbids Kingdom Battle for Nintendo Switch, Ubisoft enlisted BBDO Paris to create a series of new adverts to promote this... Read more

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Inside the Norwegian Advert That Went Viral - and Broke a Hundred Million Hearts

Kitchen Leo Burnett, 3 weeks, 2 days ago

LBB’s Koo Smith talks to Kitchen Leo Burnett about the ad that captured hearts across the world

This summer, Kitchen Leo Burnett released a quietly brilliant advert, The Lunchbox, for The Norwegian Directorate for Children, Youth and Family Af... Read more

Your Shot

Your Shot: How Deutsche Telekom Are Taking Their Fight Against Dementia into VR

Saatchi & Saatchi Worldwide, 3 weeks, 5 days ago

LBB’s Alex Reeves learns how Saatchi & Saatchi, Deutsche Telekom and UCL are aiding dementia research through a virtual reality game

In a world of late capitalism where people are sick of experts, life-saving scientific research struggles for funding while telecommunication compa... Read more

Your Shot

Feed Me Light’s Lucky Encounter with Narcy

Feed Me Light, 1 month ago

How a chance collaboration came about between a Canadian rapper and British creative studio

Sometimes cool creative projects take months of stressing the small details and political considerations. Sometimes they’re built on the back of pu... Read more