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The Influencers

Shall We Start Talking About Persuasion Again?

lbbonline.com, 3 weeks, 2 days ago

We have created complexity where there must be simplicity, says Neil Dawson

I recently re-watched an interview with Bill Bernbach. He’s talking about the impact of Television on the industry. He makes a statement that has s... Read more

The Influencers

How We Turned a Colour into a Media Channel

Saatchi & Saatchi Worldwide, 3 weeks, 2 days ago

Saatchi & Saatchi’s Jan Teulingkx on helping Gorillaz take over the world of magenta

I never really had a thing with magenta.I couldn’t associate anything with it. My favourite colour has always been blue.When I think of blue I have... Read more

The Influencers

Why Creatives Shouldn't Worry About AI

DDB North America, 3 weeks, 2 days ago

Words of comfort from Alexander Rea, Creative Technology Officer at DDB New York

Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine le... Read more

The Influencers

Idea Vagrancy

lbbonline.com, 3 weeks, 2 days ago

What happened to 'The Idea'? An anonymous poet gets to the heart of things...

It's not about The Idea anymore.The agencies kicked it out. Onto the streets. It hangs with the kids now. “Getting up to no good,” according to the... Read more

The Influencers

Hollywood and Adland Are Suffering the Same Originality Problem

Kode, 3 weeks, 2 days ago

We’re all bored to tears by movie sequels, but the ad industry ain’t much better, says KODE MEDIA’s Dan Mallerman

In recent years, there has been a creative malaise in Hollywood. It’s pretty rare to spot any genuinely original material.   Sequels, prequels... Read more

The Influencers

Can Artificial Intelligence Replace Your Creative Director?

Ogilvy & Mather Asia Pacific, 3 weeks, 3 days ago

INFLUENCER: Charlie Lowe, Regional Strategy Director at Ogilvy & Mather Singapore, debunks some AI myths

AI is beginning to permeate every industry in one form or another. From doing your taxes to recommending your music, it’s making its mark on a lot ... Read more

The Influencers

Build The Brand AND Make The Quarter

Carmichael Lynch, 3 weeks, 3 days ago

INFLUENCER: Marcus Fischer, CEO of Carmichael Lynch, offers some advice on an ongoing struggle agencies face in the industry

“We want to build our brand.” Most often, there is an unspoken follow up to that statement. We want to build our brand … as long as we do it w... Read more

The Influencers

Awards Season Predictions - John Maxham

DDB North America, 1 month ago

INFLUENCER: DDB Chicago CCO on what he believes will be the Grand Prix-winning work of 2017

As Chief Creative Officer of DDB Chicago, John Maxham oversees the agency’s creative talent and creative work for clients such as State Farm, Capit... Read more

The Influencers

To Brief or Not to Brief?

Ninja Tune, 1 month, 1 week ago

INFLUENCER: After 17 years working in music for brands and advertising, Sergio Pimentel has some advice for anyone trying to write a decent brief

Having spent the last 17 years working in sync on the brand side, as a music supervisor and now also on the music industry side, I have seen the ve... Read more

The Influencers

My Cannes Lions 2017 Predictions - Icaro Doria

DDB North America, 1 month, 1 week ago

INFLUENCER: CCO of DDB New York shares what he thinks will win big at this year's festival

2017 is one of those years where we head to Cannes knowing exactly what will win big. In other words, 2017 is a great year (in advertising). L... Read more