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The Influencers

Blowing Smoke About Cannabis

LP/AD, 3 weeks, 2 days ago

INFLUENCER: LP/AD's Alex Shifrin says Canada's cannabis legalisation might not offer as much opportunity as we think

With Canada’s legalisation of recreational cannabis use on October 17th, a great deal of time and money is being spent on advocating about and ente... Read more

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'Going Native' Isn't a Bad Thing If You Do It Right

Dare, 3 weeks, 2 days ago

INFLUENCER: Dare Inside's Grace Surguy on how in-house employees going native can actually stimulate creativity

Are you agency or are you brand?It’s a beast of a question, right up there with ‘What’s the meaning of life?’ and ‘What would you like to order, ma... Read more

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Apple Business Chat Just Came to the UK. Here’s Why It’s For Visionaries Like You

VMLY&R London, 3 weeks, 5 days ago

VMLY&R London’s innovation lead Gracie Page on an Apple innovation that should excite brand folks

Apple are smashing it these days. Hot off their September announcement of the new Watch Series 4 (I wrote more on that here), this week they announ... Read more

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Rude Boy: The Story of Trojan Records

Pulse Films, 3 weeks, 5 days ago

INFLUENCER: Nick Gill dives into Pulse Films and director Nicolas Jack Davies' new docu-feature

First, let me come clean. I’m a big fan of reggae music, so I loved this film before I saw it.But let’s do this properly.Between 1955 and 1963 over... Read more

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Día De Los Muertos Is More Alive Than Ever!

Alma, 3 weeks, 5 days ago

INFLUENCER: Alma's Luis Miguel Messianu digs deep into the origins of this unique celebration

Seems like 'Coco' has given 'El Día de los Muertos' a life of its own on behalf of us Hispanics living in today’s US, pretty much like 'Black Panth... Read more

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Using Images to Turn Your Brand into a Friendly Neighbour

SuperHeroes Amsterdam/ NYC, 3 weeks, 5 days ago

INFLUENCER: SuperHeroes Amsterdam/New York's Niek Eijsbouts on redefining energiedirect.nl's image bank

Whether you’re at an agency or working client-side, your end goal is the same: to help shape the face of a brand. To reach this goal, you should be... Read more

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The Rise of Consultancy Isn’t Just for Agencies!

Finger Music, 3 weeks, 5 days ago

INFLUENCER: Finger Music’s Dave Hodge says more brands and agencies want music consultants to make their spot stand out

Over the past 15 years, music companies who work with brands and agencies have been calling to be brought into the advertising process earlier. Des... Read more

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Could Tim Berners-Lee’s Latest Venture Mean Data Consciousness is the New Green?

UNIT9 London, 3 weeks, 5 days ago

INFLUENCER: UNIT9's Gilles Boisselet explores the impact 'Solid' will have on the ad industry and beyond

Rather than sit idly by, watching his World Wide Web baby mutate into Frankenstein’s monster, Tim Berners-Lee is fighting back with a new venture c... Read more

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Connections Outperform Content

TBWA\Helsinki, 3 weeks, 5 days ago

INFLUENCER: Stop thinking about content and build platforms that harvest connections in the right context, says TBWA\Helsinki's Markus Nieminen

We live in a time where our daily lives are filled with meaningless content. We are getting crushed by shitty content every day. And the pace is ge... Read more

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To B Corp or Not to B Corp?

North, 3 weeks, 5 days ago

INFLUENCER: Standing up for your values and investing in good is not only good for your collective moral core, it’s also good for business, writes North's Rebecca Armstrong

Agencies have typically been pretty mercenary places, focusing primarily on whatever it takes to meet client demands and their own bottom line. Vol... Read more