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The Influencers

Is Shopper Marketing Dead?

Geometry Global, 4 weeks, 1 day ago

INFLUENCER: The industry must no longer see shopper as offline vs online, but as seamless vs experience or ease vs meaning, says Geometry Global's Jon Hamm

At my agency this is obviously a question that is never far from mind. Or maybe more accurately if slightly less provocatively, what does the futur... Read more

The Influencers

Snapchat’s Cheeky Wheel of Fortune: Augmented Reality’s Fluctuating Forecasts

Publicis One, 4 weeks, 1 day ago

INFLUENCER: Is Snapchat facing some distinct growing pains? Publicis One's Fuad Ahmad explores

At the 2017 Cannes Lions Festival, a giant yellow Ferris wheel stood perched at the foot of the iconic red carpet leading to Cannes’ Palais des Fes... Read more

The Influencers

Zero Based Retainers - Why They’re Good for Clients and Agencies Alike

Recipe, 1 month ago

INFLUENCER: Recipe’s Ed Glover discusses the benefits of a different - and some would say brave - remuneration model

I am often asked what remuneration structures we use at Recipe. As with most agencies, we employ a number of different models but my favourite has ... Read more

The Influencers

Can Brands Save Us from Ourselves?

Rothco, 1 month ago

INFLUENCER: As we increasingly lose faith in global leaders, ROTHCO's Casey Smyth discusses how brands are stepping up in their place

Cast your mind back to what we have collectively witnessed in the last two years: A refugee crisis which saw many countries offer the bare minimum ... Read more

The Influencers

Why Competition Catalyses Creativity

Heads Up Production, 1 month ago

INFLUENCER: Heads Up Production’s Tim Page and Jody Allison discuss why stiff competition isn’t a bad thing when it comes to getting the best creative output

With increasing pressure on the industry to provide brands with more content within the same or even diminishing budget, agencies are rapidly tryin... Read more

The Influencers

Will Businesses Build the Perfect Voice for Their Brand?

Adelphoi Music, 1 month ago

INFLUENCER: Adelphoi's Jamie Masters explores the shift away from typing to speaking and the new emphasis on audio

Siri, Alexa, Cortana, Google Assistant... don't they all sound a bit alike? Even when you take all the variants into account – Siri, for instance, ... Read more

The Influencers

Meet HENRY: The Consumer Audience You Can’t Ignore

Havas Worldwide, 1 month ago

INFLUENCER: Havas Formula's Taryn Finley on why today’s brands should incorporate the 'high earner, not rich yet' consumer in their marketing efforts

In the marketing world, it’s hard to escape the recent headlines touting the newly defined 'Xennial' consumer (upper-end millennial). Personally, I... Read more

The Influencers

How Will Your Brand Sound In The New Golden Age Of Audio?

VCCP, 1 month ago

VCCP Media Founder Paul Mead discusses how recent innovations in audio technology can help advertisers to improve more than just the sound quality of their output

Listen. What can you hear right now? The human body is wired to be exquisitely sensitive to sound. Our hearing is the first sense to develop i... Read more

The Influencers

The New Normal

FCB EMEA, 1 month ago

INFLUENCER: FCB Inferno's Jason Ayers questions if the industry is pushing enough for diversity

I’ve been thinking a lot about ‘the new normal’ over the last few weeks following the recent ASA guidelines announcement, the news storms around BB... Read more

The Influencers

Pokemon Go, Unicorns, and The Augmented Reality Gold Rush

Publicis One, 1 month ago

INFLUENCER: Fuad Ahmad explores the challenges and opportunities of AR that humanity has to confront

The first person to die while playing Pokemon Go was a teenager in Guatemala who was shot multiple times as he and his friend wandered through an u... Read more