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The Influencers

It's Time for Christmas Ads to Innovate

VML, 1 month ago

INFLUENCER: VML's Frederico Roberto breaks down this year's festive spots

When it comes to big ad moments of the year, “North Americans have the Super Bowl and Europeans have Christmas”. I’m sure you’ve heard this at some... Read more

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The Influencers

What the Net Neutrality Ruling Could Mean for Advertising

DDB North America, 1 month ago

INFLUENCER: DDB Chicago's Azher Ahmed on the 'death' of open Internet and what it could mean for your marketing strategies

Following the FCC's repealing of net neutrality, brands and advertisers are left questioning the consequences to their business models.The 'informa... Read more

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The Influencers

It’s Better to Piss People Off Than Play it Safe

Iris, 1 month ago

Iris Amsterdam's Amy Brown on five things we can learn from The President Stole Your Land

Last Monday, Donald Trump signed an order to reduce the size of two national monuments in Utah by nearly two million acres. Patagonia called him ou... Read more

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The Influencers

5 Tips for Achieving an Analogue State of Mind

White Rabbit Budapest, 1 month ago

INFLUENCER: Levente Kovacs, creative director at White Rabbit Budapest, wishes you a happy analogue holiday

The upcoming realm of the much-hailed Internet of Things (hands up, who hasn’t heard this expression at least a dozen times in the past 24 hours?) ... Read more

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The Influencers

The Emotional Truth of the 2017 Christmas Ads

Lab, 1 month ago

Charlotte Mill, Sales and Marketing Manager at Lab reviews this year's Christmas ads to discover which one was the most emotionally engaging

At Lab we have a deliciously insatiable desire to find the answer to a (seemingly) simple question: Why do people do what they do?This question bra... Read more

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The Influencers

REWIND's Guide to XR at Christmas and Beyond

REWIND, 1 month, 1 week ago

INFLUENCER: REWIND's Sol Rogers gives a VR & AR round-up, in case you're looking for techie stocking fillers

According to a new study, one in four millennials put VR gadgets at the top of their wish list this year. With the buzz that’s been around VR and A... Read more

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The Influencers

Why Brands Are Turning to Digital Out of Home to Amplify Their Video Advertising

Ocean Outdoor, 1 month, 1 week ago

INFLUENCER: Ocean Outdoor's Helen Haines examines the neurological impact of digital out of home content on audiences

Naturally, we work on the notion that large format full motion digital out of home (DOOH) displays in great locations offer agencies an incredible ... Read more

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The Influencers

Dear Brands, Please Stay Home for the Holidays

Arnold Worldwide, 1 month, 1 week ago

’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray

Unless you’re an eight-year-old boy, you know it’s better to give than to receive. And why is that? Well, it’s simple really. We love surprising pe... Read more

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The Influencers

Good Creative. Seems Obvious, But Why Are We Not Talking About It?

Vox Media, 1 month, 1 week ago

INFLUENCER: When it comes to digital, ignore the technical clutter and return to the roots of advertising, says Concert's Ryan Pauley

Imagine Thanksgiving without the turkey, or Halloween without candy, or Christmas without the tree, and you've pretty much got the current conversa... Read more

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The Influencers

A Story Should Be Told in One Sentence

Tinderflint, 1 month, 2 weeks ago

Tinderflint's James Johnson on why a simple story is key

I ask strangers for money.I have a variety of responsibilities within my role as Sales and Marketing Executive for Tinderflint but this sentence de... Read more