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The Influencers

They Did It

RPA, 5 days ago

INFLUENCER: RPA's J Barbush offers a creative’s perspective on the new Nike work

The Nike work has the advertising world spinning. Even after several days, like many, I’m still trying to get my head around it. Each person in our... Read more

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Multicultural Marketing Is No Longer a Buzzword

Havas Worldwide, 5 days, 2 hours ago

INFLUENCER: The multi-cultural consumer is critical to the growth plans of all US industries, writes Megan Rokosh

The US population is currently the most culturally diverse and technologically advanced consumer base in American history. There are around 60 mill... Read more

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5 Global Music Trends for 2019

Record-Play, 5 days, 4 hours ago

INFLUENCERS: Record-Play's Anna Baqués and Kier Wiater Carnihan explore the current music industry trends set to develop next year

Although we’re still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we w... Read more

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Nope. Not Everyone’s a Challenger Brand

AJM, 6 days, 2 hours ago

INFLUENCER: True challengers are audacious aberrations, says Planet Propaganda's John Besmer

Recently I was discussing challenger brands with the CEO of a mid-sized franchise business. He concluded by saying “Everyone who isn’t number one i... Read more

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In Today's World, How Critical Is an Entrepreneurial Mindset to Career Progression?

Geometry Global, 1 week, 4 days ago

INFLUENCER: Geometry UK's James Cahill dives into a question posed at a recent MAAG GreenJam event

A recent MAAG [Marketing Agencies Action Group] GreenJam event asked the question: how critical to career progression is having an entrepreneurial ... Read more

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Reflections on Awards Season

Final Cut, 2 weeks, 3 days ago

INFLUENCER: From editors to cinematographers, all winners deserve to be front and centre, believes Final Cut USA founder and president Stephanie Apt

At the end of the whirlwind award season, I always feel a bit reflective. Grateful for the honours we have received from our peers, inspired by the... Read more

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Let’s End This 'Storytelling' Thing Once and for All

lbbonline.com, 2 weeks, 3 days ago

INFLUENCER: "We’re not storytellers. We’re emotion seekers," says U-Studio's Frederico Roberto

Got your attention? Good. Thank you. Yet another win for the 'a great opening line does wonders' adage. “We’ve been telling stories since the ... Read more

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Mapping the Maze - Research at the Heart of Storytelling

Nomad Films, 2 weeks, 3 days ago

INFLUENCER: Creative expression partnered with proper research is a match made in heaven, says Nomad Films' Nayoneka Shankar

Industries worldwide are working overtime, churning out content non-stop like rabbits having a field day in a bid to outdo each other. Minds have b... Read more

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Before We Throw the Joker out of Court…

Hush, 2 weeks, 3 days ago

INFLUENCER: Illustrator and animator, Dave Anderson, reveals why humour and jokes are like bird-watching

When I was at art school, I made one animation. Badly drawn on a WHSmith notepad, it was of a small naked man pelvic-thrusting in time to the natio... Read more

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AI - The Augmentation Game

AKQA, 2 weeks, 3 days ago

INFLUENCER: AKQA's David Justus explores AI's strong, real-world impacts on business and consumers

Hal 9000, Rosie the Robot, Skynet and that cute robot from Short Circuit - artificial intelligence has been a topic that has gripped the imaginatio... Read more