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The Influencers

Is VR Changing the Way We Communicate?

REWIND, 11 hours ago

INFLUENCER: Sol Rogers, CEO & Founder, REWIND, looks towards the future of communication

The way we communicate is an ever-changing discipline. Each new technological innovation brings new channels and new opportunities for people to co... Read more

The Influencers

The Future is Immersive

The Department, 3 days, 6 hours ago

INFLUENCER: The Department's creative director Hamish Jenkinson on how to put consumers at the heart of the brands

Over the years I have absorbed myself in cutting-edge creative initiatives and ideas, and in 2017 I’ve fully immersed in the world of experience. B... Read more

The Influencers

Be a Musical Trendsetting Shepherd, Not a Sheep

Sentric Music, 3 days, 8 hours ago

INFLUENCER: Being the brand that breaks a band brings undeniable kudos to a company’s image, says Simon Pursehouse

When I was at university my flatmate bought me a t-shirt emblazoned with the slogan; “I Listen To Bands That Don’t Even Exist Yet”. I obviously nev... Read more

The Influencers

Brand Purpose in the Age of Polarisation

Jack Morton, 3 days, 11 hours ago

INFLUENCER: When a brand takes a stand, it needs to back it up with action, says Jack Morton's Caspar Mason

There used to be a time when, outside of the US, the Super Bowl was a pretty niche concern. If televised at all, it was enjoyed by insomniacs, new ... Read more

The Influencers

How Fake News is Affecting the Credibility of Advertising

soundlounge, 6 days, 11 hours ago

INFLUENCER: “If it’s trending on Twitter then it must be true…”

Sorry to have tell you Kellyanne, but ‘fake news’ has been around for hundreds of years. Back then, somebody in a village, (possibly also... Read more

The Influencers

Adland's Borders Reach Further Than London

Southpaw, 1 week, 3 days ago

Drop the regional tag and give the marketing and ad companies outside the capital their fair share of the limelight, writes Southpaw's managing director

Brexit has posed a difficult problem for the UK ad industry in the past week. On the one hand, Theresa May promised in the government's white paper... Read more

The Influencers

Resource Managers: Your Unsung Heroes

The Industry Club, 1 week, 5 days ago

INFLUENCER: The Industry Club's Jo Petroccia on a vital role that is often overlooked

With their agency-wide view, the resource manager is your agency’s unsung hero. Creative directors are obsessed, rightly, with creative output. ... Read more

The Influencers

The Future of Loyalty

RAPP, 1 week, 6 days ago

INFLUENCER: RAPP's Belinda Collins says loyalty doesn’t pay, and customers know it

Traditional Customer Loyalty is dead.  Shoppers are no longer committed to brands or products regardless of convenience or price because they ... Read more

The Influencers

The Big (Game) Brand Blip

AKQA, 2 weeks ago

AKQA's Dave Tupper says it's time to stop creating fluff that's seen by millions and start creating experiences that can affect millions

The Super Bowl drains the budgets from so many brands who believe that this is their chance to make a big splash for the year. But is a traditional... Read more

The Influencers

Over Sex in the Super Bowl

Y&R - North America, 2 weeks, 4 days ago

Are we seeing less sexulisation in Super Bowl ads? And why? Sandy Thompson, Global Strategic Planning Director at Y&R ponders

When I first started in the advertising industry I was hired to work on a beer brand. My first day on the job I was told by the account lead that t... Read more