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The Influencers

3 New Rules for Partnering with Celebrities in the Age of Community

Sapka Communications, 6 days, 20 hours ago

Jake Katz, SVP, strategy at Trailer Park, on the replacing of ‘audience’ with ‘community’, what it means for brands, and lessons to be learned from Dwayne 'The Rock' Johnson

Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody kno... Read more

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The Influencers

What Matters in Marketing in 2019

Edelman, 1 week, 3 days ago

INFLUENCER: Edelman's Justin Westcott looks into fresh approaches to storytelling to expect in the new year

2019 will be the year that money – and by extension, brands – will flow into other digital platforms and formats.Twitch, for example, represents 15... Read more

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The Influencers

Christmas Is for Sale...

Rosapark, 1 week, 3 days ago

INFLUENCER: Rosapark's Jean-Francois Sacco digs in to this year's Christmas commercial feast

There are two ways to decode Christmas adverts. The first is to look at it from a creative angle and to compare originality and novelty. Each year ... Read more

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The Influencers

Christmas Ads: Good Tidings for All?

Recipe, 1 week, 3 days ago

INFLUENCER: Recipe’s Creative Founder, Dan Jacobs, debates the highs and lows of the festive bandwagon and reveals his top picks for 2018

All I want for Christmas is a Christmas ad.We’ve never made one.I can only imagine the pressure to deliver is both galvanising and agonising. ... Read more

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The Influencers

A Real-Time Revolution in Animation

Blue-Zoo Animation, 1 week, 3 days ago

INFLUENCER: Blue Zoo's Tom Box on what animation aficionados have to look forward to in 2019

There’s a big problem brewing with animation. As beautiful and creative as the medium is, it can take a painfully long time to create. This is a bi... Read more

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The Influencers

The Creative Possibilities of 360 Video

Dark Energy Films, 1 week, 3 days ago

INFLUENCER: Citizen 360 @ Dark Energy's David Betteridge clears a few things up surrounding 360 video

When the well seasoned/pickled commercial producer I have known for some years announced to his assembled huddle of Sapporo-clutching production bo... Read more

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The Influencers

Is Adland Ready for Blockchain? (Hint, No)

Feed, 1 week, 3 days ago

INFLUENCER: Blockchain technology will only be useful if it’s at our service, says Feed's Borja Escriva de Romani

Blockchain has been the buzzword for quite a while in leading innovation articles and business gatherings around the globe. Funnily enough, many pe... Read more

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The Influencers

Don’t Be Lazy Sadiq, Be Inventive

Therapy, 1 week, 3 days ago

INFLUENCER: Therapy's Richard Miles responds to the Mayor of London's ban on junk food ads on Transport for London inventory

I’m sorry but am I the only one who rolled my eyes when I read last week that London Mayor Sadiq Khan has confirmed junk food ads will now be banne... Read more

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The Influencers

Why KFC Is Being Served at My Christmas Dinner Table

Curious Productions, 1 week, 3 days ago

INFLUENCER: Curious Productions' Mark Grosvenor shares his thoughts on this year’s Christmas ad offerings

With that time of year rapidly closing in on us, the lads and lasses at Curious have downed tools to share our thoughts on the latest and greatest ... Read more

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The Influencers

2019 Predictions and Wishes: Donald Trump in Sci-Fi Comedy Horror Romp

Feel Films, 1 week, 3 days ago

INFLUENCERS: Feel Films' Louise Gagen hopes that we can all make the world a better and more interesting one in the year ahead

Ever since 2016 and the slap in the face of Brexit - followed by the double-slap of Trump - it feels like we’re living in an alternate reality… one... Read more