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The Influencers

Getting Out of the Bubble by Attending a Perceived 'In the Bubble' Event

TBWA Worldwide, 3 days, 19 hours ago

Tessa Conrad, TBWA’s Global Manager of Innovation & Operations breaks down her second year at SXSW

This year I was lucky enough to get to go to SXSW Interactive for the second time, which reminds me of how I pushed to go for the first time last y... Read more

The Influencers

Could The Marriage Of Marketing Fundamentals And Digital Technology Be A Happy One?

Red Engine, 5 days, 7 hours ago

Kate Richardson, Agency Director & Head of Strategy at Red Engine SCC argues 'If only we could get them to the altar'

One of the unintended consequences of the vast river of information flowing through the internet is our increasing tendency to oversimplify things.... Read more

The Influencers

HI Before AI – The New Digital Work Economy Needs More Real Brains

Serviceplan, 5 days, 16 hours ago

Serviceplan's Joana-Marie Stolz shares her impressions from SXSW 2017

Life is full of choices. Where should I live? Should I get married? Which campaign do I choose for the client pitch? How many people should I hire ... Read more

The Influencers

Two Words a Music Supervisor Does Not Want to Hear on a Monday Morning

soundlounge, 6 days, 15 hours ago

INFLUENCER: soundlounge's Ruth Simmons on a very complex and misunderstood area of music copyright

‘Soundalike’ and ‘Musicologist’. Two words that, as a Music Supervisor, generally fill me with dread. This is especially disconcerting on a Monday ... Read more

The Influencers

Free the Roster! A Foundation of Diversity for a Production Company

B-Reel Films, 1 week, 2 days ago

BRF’s London MD and Partner Margo Mars on pledging to Free The Bid and her vision to nurture unique talents to direct for advertising.

Diversity: ‘A range of different things’ / ‘A variety’. Since joining B-Reel Films in London last January as Managing Director and Partner, I ... Read more

The Influencers

Why Are There So Few Women in Creative and Tech Roles in Post?

Freefolk, 1 week, 2 days ago

Freefolk MD Justine White crunches the numbers and finds that the post industry should follow creative and production in their efforts to better support female talent

Ever since ex-Saatchi boss Kevin Roberts’ explosive comment last August that the 'gender debate was fucking over', an undeniable wave has rippled a... Read more

The Influencers

When Robots Can Do Everything We Can… What Will We Do?!

Jack Morton, 1 week, 2 days ago

In the face of lingerie brand Cosabella’s AI success, Jack Morton’s Charlotte Bunyan ponders how we prepare for the future

Way back in 2013, researchers at Oxford University helped sow the seeds of our panic about AI when they estimated that almost half of US occupation... Read more

The Influencers

The Tech Spectrum of SXSW

Y&R - North America, 1 week, 2 days ago

From birth to death and everything in between, Mansi Jayakumar, Global Innovation Director at Y&R, explores the standout trends

2017 marked my first visit to SXSW. The beauty of SXSW Interactive is that it’s more than a tech festival; it’s a trends festival. Just like the as... Read more

The Influencers

The New Generation of Content Creators: 7 Tips from a Social Content Geek

Media Bounty, 1 week, 2 days ago

Advice from Media Bounty Designer, Kara Bridson

Let me guess, your housemate works in ‘social media’? And you just assume he/she spends all day making memes and gifs? Am I right?Well I am one of ... Read more

The Influencers

Gestural Interaction: Is It the Future?

Lab, 1 week, 2 days ago

Jody Keily, UX Designer at Lab, swipes, taps and swooshes her way to tomorrow

Have any of you ever thought about what a life without a mouse or keyboard would be like when using your computer? I suppose if I’d asked you this ... Read more