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The Influencers

A Look Back at 2018 Valentine’s Advertising

Sapka Communications, 2 days, 16 hours ago

INFLUENCER: Camp + King's David Morrissey takes a look at the winners and losers of Valentine's Day 2018

After the holiday season and Super Bowl Sunday, Valentine’s Day advertising efforts are easily overlooked by marketers - but shouldn’t be. Valentin... Read more

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The Influencers

The Elastic Generation: Patronised, Stereotyped, Invisible

J. Walter Thompson London, 4 days, 14 hours ago

INFLUENCER: Women in their 50s, 60s and early 70s feel ignored by brands, writes J. Walter Thompson's Sarah Tilley

According to the ‘Elastic Generation: A Female Edit’ 2018 report, over half of women in the Elastic Generation (those aged 53 to 72) feel like soci... Read more

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The Influencers

Can You Hear The Future?

Pitch & Sync, 1 week, 2 days ago

INFLUENCER: Now that the new year of music is in full swing, Pitch & Sync’s Head of Music Joe Rice gives us his crystal-gazing vision for 2018’s music trends

A part of what makes music fascinating is the unpredictable nature of it. It makes forecasts, predictions and promises a bit futile. Then, on the o... Read more

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Stereotyping in Storytelling

Nomad Films, 1 week, 2 days ago

INFLUENCER: Nomad India's Amitabh Bhattacharya on the challenges of weaving a global story including a country as diverse as India

Over the last few years there has been an increasing trend among international clients to make India an important part of their global story. India... Read more

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The Influencers

Brands Need to Do Away with the Bullshit Term ‘Non-Working Spend’

Murphy Cobb Associates, 1 week, 2 days ago

INFLUENCER: Murphy Cobb Associates' Adam Kirby shows brands why ‘non-working spend’ is a fundamental misunderstanding of the creative ecosystem

There’s no clear origin for the term ‘non-working spend’ but I feel like it all started around 10 years ago. Brands started to pick up the dialect ... Read more

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Can Unilever or P&G Dump Google or Facebook?

StrawberryFrog, 1 week, 2 days ago

INFLUENCER: StrawberryFrog’s Scott Goodson on the transnational giants’ threats to tech platforms

“Keith Weed is mad as hell about online fake news and toxic content and he’s not going to take it any more,” says the headline of the NY Post today... Read more

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The Influencers

Women and Suffrage - An Inspiration for Advertising?

McCann LATAM, 1 week, 2 days ago

INFLUENCER: McCann's Maribel Vidal Giménez on creating work that's good for people, society and business

The Women’s Suffrage Centenary is a unique opportunity to celebrate a defining achievement in the history of civil right movements.We owe grace to ... Read more

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Truth in Advertising - A Rugby Example

lbbonline.com, 1 week, 2 days ago

INFLUENCER: Neil Dawson uses rugby to illustrate how all the finest ads have truth at the heart of them

It’s Six Nations time again! I was lucky enough to attend the Hong Kong Rugby Sevens tournament a few years ago. It’s basically a four-day fan... Read more

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The Influencers

The Tide is High at the Bouncy Ball Bowl

Jungle Studios, 1 week, 2 days ago

INFLUENCER: Jungle's Chris Turner on the ad that invaded the Super Bowl

I’ll confess the Super Bowl isn’t something that’s ever interested me, but over the years I have often wondered two things – why is it called Super... Read more

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Copy and Art? Creative Teams Can Be So Much More

adam&eveDDB, 1 week, 2 days ago

INFLUENCER: adam&eveDDB's Tom Sussman responds to Havas Düsseldorf's Darren Richardson

Cognitive dissonance. Odd phrase that. It's one that's become all too popular in our industry and I've tried very hard to avoid crapping on about i... Read more