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The Influencers

Shaping a Better Marketing World for All

Canadian Media Directors’ Council, 17 hours ago

INFLUENCER: Purpose, trust and imagination are the ingredients to making a difference, says CMDC president Shannon Lewis

As we move forward in time, it becomes clear that we all want better - as thinkers, creators and as customers. We are able to see, from all around ... Read more

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The Influencers

Why a Brand Should Make a Stand. Or Even a Kneel

The&Partnership, 4 days, 13 hours ago

INFLUENCER: Brilliant marketing ploy or genuine show of support? The&Partnership’s Yan Elliot explores Nike’s Colin Kaepernick ad

Just when you were wondering how long can Nike keep doing the same thing over and over again and that perhaps it is about time there was a challeng... Read more

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The Influencers

How Nike’s ‘Just Do It’ Slogan Grew Up

Rocket Film, 4 days, 16 hours ago

INFLUENCER: Die-hard 49ers fan Sara Eolin tells the story of how she gradually came round to the position of both Nike and its renegade quarterback Colin Kaepernick

I was not an athletic girl. When Nike started their Just Do It campaign, I was 11 years old. Their rally cry seemed to be one of “extreme jockage.”... Read more

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The Influencers

Brands Need to Stop Tiptoeing and Just Do It like Nike

ODD, 4 days, 16 hours ago

INFLUENCER: ODD’s Arif Miah believes Nike is plastering its position on the right side of history

Finally.A brand that actually has something to say that matters.  Most brands today steer clear of controversy. At best, their stances ar... Read more

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The Influencers

Take a Magic Leap of Faith: What You Need to Know About The Mega-Hyped Platform

Nice Shoes, 4 days, 16 hours ago

Nice Shoes creative director Tom Westerlin dispels unearned notions and lays out what’s possible with the mixed reality tech

A lot of the early reactions to Magic Leap’s much-anticipated release last month could be described as lukewarm at best. It’s not entirely surprisi... Read more

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The Influencers

Nike Just Did It

Gemini People, 4 days, 17 hours ago

INFLUENCER: Even as a non-American, Gemini People’s Sam Winward is feeling the power of the latest Colin Kaepernick campaign

I've yet to meet someone that hasn’t experienced goosebumps whilst watching the new Nike Dream Crazy ad, but perhaps it’s because they’re all Briti... Read more

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The Influencers

Dream Crazy: Political Statement, or Just an Advert?

No Sheet Music, 4 days, 17 hours ago

INFLUENCER: Why we should take Nike’s seemingly progressive stance on social injustice with a pinch of salt, according to No Sheet Music’s Dan Altendorff

Even if you were a Martian landed on Earth this week, with no previous knowledge of Colin Kaepernick, Nike, or Middle Earth (sorry… I mean America)... Read more

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The Influencers

Nike's Well-Calculated Strategic Controversy

TBWA\Helsinki, 5 days, 14 hours ago

INFLUENCER: TBWA\Helsinki's Mikko Santonen explores the aftermath of the new Colin Kaepernick campaign

Nike caused quite a stir by launching the Just Do It 30th anniversary campaign with NFL star Colin Kaepernick, stating boldly, “Believe in somethin... Read more

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The Influencers

Agency In-House Production: Just a Novelty?

Lee Films, 5 days, 15 hours ago

Lee Films EP Angel Recio on the rising trend of agency in-house production units

Recently, the new trend of creative agencies launching ‘in-house’ production units to service their more amenable clients has, as expected, reached... Read more

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The Influencers

Nike x Kaepernick: Standing for Something

Brave Bison, 5 days, 16 hours ago

INFLUENCER: Actions speak louder than words. Never has there been a better time to live by this well-worn proverb, writes Brave Bison's Will Pyne

By now a thousand articles have been written about Nike and Colin Kaepernick - news moves quickly now. A thousand brands will be green wi... Read more