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The Influencers

To Brief or Not to Brief?

Ninja Tune, 2 days, 22 hours ago

INFLUENCER: After 17 years working in music for brands and advertising, Sergio Pimentel has some advice for anyone trying to write a decent brief

Having spent the last 17 years working in sync on the brand side, as a music supervisor and now also on the music industry side, I have seen the ve... Read more

The Influencers

My Cannes Lions 2017 Predictions - Icaro Doria

DDB North America, 2 days, 23 hours ago

INFLUENCER: CCO of DDB New York shares what he thinks will win big at this year's festival

2017 is one of those years where we head to Cannes knowing exactly what will win big. In other words, 2017 is a great year (in advertising). L... Read more

The Influencers

The Human, the Nanobot and the Media Agency - Advertising According to Futurism

VCCP, 2 days, 23 hours ago

INFLUENCER: VCCP Media's Jake Webster explores Ray Kurzweil's predictions and what they could mean for adland

Predicting the future has been a fascination for humanity ever since the concept of ‘the future’ was invented. Futurism, the study of possible, pro... Read more

The Influencers

Play: The Fundamental Human Need That Will Reshape Marketing

Jack Morton, 2 days, 23 hours ago

INFLUENCER: Jack Morton's Lewis Robbins on what powerful communication – and play – can achieve

As an industry, we know that people's attention is a finite (and vastly over-subscribed) resource. One tactic to capture it is, of course, to inves... Read more

The Influencers

We All Moan About Procurement, But Are Agencies the Issue?

Rothco, 3 days ago

INFLUENCER: Rothco CEO Patrick Hickey says agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement

Don’t fight it. Change it. Agencies have been adapting to new channels of communication, new brand structures and new opportunities since thei... Read more

The Influencers

Creative Equals: The Importance of Female Mentors and Role Models

Ogilvy & Mather UK, 3 days ago

INFLUENCER: Ogilvy London's Ran Stallard shares her empowering experience from the Future Leaders event

According to Geena Davis: “if she can see it, she can be it”.Appropriate then that I find myself in a room filled to the brim with badass female cr... Read more

The Influencers

DOs and DON’Ts of Life on Set

Mr.Frank, 3 days, 1 hour ago

INFLUENCER: Producer Peter Gigg on surviving set life the Mr.Frank way

Working in film is a tricky business, and life on set can be intimidating, particularly for the uninitiated.Luckily, we at Mr.Frank have many years... Read more

The Influencers

How Voice Technology Is Changing the Way Brands Talk to Consumers

Leo Burnett Chicago , 3 days, 1 hour ago

INFLUENCER: As sight and touch give way to voice and sound, serving ads will get even more personal and conversational, writes Leo Burnett's Chadi Saab

If you own a smartphone, you have probably already interacted with Apple’s Siri or Android’s Google Assistant. While smartphones started as a hub f... Read more

The Influencers

From Brief to Delivery in 24 Hours

Grand Central Recording Studios, 3 days, 1 hour ago

INFLUENCER: Ben Leeves, Sound Designer at GCRS, examines the opportunities and challenges of global collaborations

In today’s digitalised world, cross-border interaction defines multiple facets of both our personal and professional lives. Global collaboration, b... Read more

The Influencers

4 A’s from Austin – Key Trends from SXSW

Isobar, 5 days, 7 hours ago

INFLUENCER: Rohan Lightfoot, Global Client Partner at isobar, on automation, augmentation, authenticity and the art of storytelling

When you’re at South by Southwest (SXSW), you’re never the smartest guy in the room; rather you’re in a room with Ray Kurzweil or Buzz Aldrin or Ma... Read more