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The Influencers

Why Flexibility Is the Future for Creatives

Digitas APAC, 5 days, 12 hours ago

INFLUENCER: Hannah Melanson, senior copywriter at Digitas Australia gives her thoughts on freedom in the work place and its benefits for ad industry workers

I’ll be the first to admit that my working arrangement is a unicorn.After two years in the Digitas Sydney office, my partner’s self-started wine bu... Read more

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The Influencers

How Can Data and Marketing Teams Across the UK Attract a Wider Talent Pool?

lbbonline.com, 1 week, 4 days ago

INFLUENCER: Kate Burnett, MD of DMA Talent, discusses how its Neurodiversity Initiative is helping businesses across the UK to amend their recruitment and working practices

According to the National Autistic Society there are around 700,000 people on the autism spectrum in the UK, of those, just 16% of autistic adults ... Read more

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The Influencers

Stop Overthinking It: Why Retailers Can Learn from Our Chicest Psychopath

TBWA\London, 1 week, 4 days ago

INFLUENCER: Michelle Gilson from TBWA\London digs a bit deeper into the hit BBC thriller for some practical tips

With the epic Killing Eve coming to a close, much of the water cooler chat has been about how the series epitomises a new era of female-empowered T... Read more

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The Influencers

“I’m Not Working In Post Production”

MPC London, 1 week, 4 days ago

Walter Campbell says things get made at MPC and that’s why he’s taken on a creative role there…

You ask me why I’m working in post-production? The answer is simple: I’m not. I always want to be where the work happens, or rather to be in t... Read more

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The Influencers

The End of the World is Nigh and Mutha Wants to Throw a Party

Brave Bison, 1 week, 4 days ago

INFLUENCER: Humans have ruined the planet, but Brave Bison CCO Will Pyne has some advice for how we can fix it

It’s time we all got real when it comes to the knackered state of this planet. Most of us (those who believe in science) would agree that we have t... Read more

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Inside the Buyer Mindset

Sapka Communications, 1 week, 4 days ago

INFLUENCER: Propac’s Glenn Geller interrogates the idea that shopping is dead

We are turning into a buyer nation.Shopping – browsing through aisles and diving into sales racks – is no longer very rewarding for customers. An a... Read more

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The Influencers

B2B Doesn’t Mean Business-to-Boring

Lab, 1 week, 4 days ago

INFLUENCER: Lab’s Daryll Scott reminds us that B2B marketing is also trying to reach humans and their nervous systems

In consumer marketing, we’ve known for years that decision making is not rational. Any behavioural economist will tell you that consumers are often... Read more

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The Influencers

Beyond Bitcoin: Blockchain Continues to Gain a Foothold in Retail/CPG

Isobar, 2 weeks, 1 day ago

INFLUENCER: Isobar Commerce's Shawn Mishra examines how blockchain technology is beginning to disrupt and shape the commerce value chain

At almost every technology and innovation conference I have been to in the last 3-4 years, there is one topic that is simply impossible to escape –... Read more

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The Influencers

The Perils of Native Content

Ogilvy UK, 2 weeks, 5 days ago

INFLUENCER: Ogilvy UK's Kathryn Pheby on the dos and don'ts of native advertising

Whenever I go on holiday, I always try to avoid standing out from the crowd. I’ve particularly got this down in Spain with my tried and tested comb... Read more

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Blowing Smoke About Cannabis

LP/AD, 3 weeks, 1 day ago

INFLUENCER: LP/AD's Alex Shifrin says Canada's cannabis legalisation might not offer as much opportunity as we think

With Canada’s legalisation of recreational cannabis use on October 17th, a great deal of time and money is being spent on advocating about and ente... Read more