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The Influencers

A Little Something for Your Time

Carmichael Lynch, 2 days, 2 hours ago

INFLUENCER: Carmichael Lynch CCO Marty Senn says it's time for adland to give back to the people

You’re procrastinating right now. I know you are. There’s no other reason for you to be reading this. No one assigned it to you. There’s no iCal no... Read more

The Influencers

My Experience of Giving Tottenham’s White Hart Lane The Send-Off it Deserved

Watchable, 2 days, 2 hours ago

INFLUENCER: Theo Delaney, director at Watchable Films and lifelong Tottenham fan, on the task of helming the stadium’s closing ceremony

Working for a Premier League football club is not like working for other brands. especially when you have been an obsessive fan all your life.When ... Read more

The Influencers

Welcome to the Age of Age

Y&R - North America, 2 days, 6 hours ago

INFLUENCER: Y&R's Belle Frank challenges the way the industry thinks about age, and what the implications are in marketing to people across the age spectrum

I’ve been an agency consumer insights person for a long time. Long enough to have been the youngest person in the room and long enough to now frequ... Read more

The Influencers

Most of the Time, Culture Influences What We Do. If You're Lucky, You Get to Influence Culture

TBWA\Chiat\Day NY, 4 days, 2 hours ago

INFLUENCER: Neil Dawson on how the stars aligned with Philips' iconic Carousel ad

Sometimes the stars align, where everything and (more importantly) everyone comes together to create a piece of work that resonates outside of adla... Read more

The Influencers

The Art of the Influencer: Striking a Balance Between Data, Human Insight and Industry Knowledge

ITB Worldwide, 5 days, 1 hour ago

INFLUENCER: ITB Worldwide's Emma Gregson explains the importance of casting strategy and giving creative control to influencers

From the silver screen to the red carpet, Audrey Hepburn was almost always seen in one of Hubert de Givenchy’s dresses. Over the course of her life... Read more

The Influencers

The Rise of the Chief Production Officer

The Talent Business, 5 days, 2 hours ago

INFLUENCER: The CPO is agency leadership's fourth pillar, says The Talent Business' Matt Drew

Matt Drew, Partner at The Talent Business, heading Production and Operations, talks to Ogilvy's CPO Clare Donald about why agencies are creating th... Read more

The Influencers

Think You Know Teens? Think Again

BETC Paris, 5 days, 3 hours ago

INFLUENCER: Here's what BETC Digital's Olivier Vigneaux and Sebastien Hondusse learned by studying teens for four months

Teens. Do you get them? Well, we don’t. Or actually we didn’t until a few months ago, when we decided to embed ourselves with French teenagers for ... Read more

The Influencers

The Agency Model As We Know It is Evolving — and It’s About Time

Engine, 5 days, 3 hours ago

INFLUENCER: Engine's Debbie Klein on the industry-wide shift towards content and a more nimble, agile way of working with clients

As tech and consultancy firms continue to move into our market and phenomena such as fake news unsettle the public's already wavering trust in mark... Read more

The Influencers

Artificial Intelligence: What Will Happen to Us?

Publicis London, 1 week, 2 days ago

INFLUENCER: What if human intelligence became artificial? Publicis UK's Jo Irwin explores

In a world where we now have a conversation with a box in our kitchen to order our groceries, we could be forgiven for thinking that ‘the future’ t... Read more

The Influencers

The Psychology of Chatbots

Lab, 2 weeks, 3 days ago

INFLUENCER: Lab's Charlotte Mill presents a beginners guide to chatbots

Chatbots have been around for over a decade, but since their recent explosive growth due to artificial intelligence (AI), we felt it would be usefu... Read more