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The Influencers

Why the Ad Industry Needs PR

FinchFactor, 2 days, 3 hours ago

INFLUENCER: Advertising has an image problem, says Kerrie Finch, Founder & CEO of FinchFactor

Externally, the Mad Men fuelled stereotypes loom large in the public conscience. Internally, the industry is rapidly adapting to the changing needs... Read more

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The Influencers

How Have the Tech Giants Ruined Advertising?

StrawberryFrog, 2 days, 7 hours ago

INFLUENCER: StrawberryFrog's Scott Goodson examines how 'The Frightful Five' have impacted the industry

The tech giants are too big, declared The NY Times last week. The companies, The Frightful Five - Amazon, Apple, Facebook, Microsoft and Alphabet (... Read more

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The Influencers

Are QR Codes and NFC Tags Getting Their Second Wind?

DDB North America, 2 days, 7 hours ago

INFLUENCER: It looks like these two technologies are now getting a second chance, says DDB's Alexander Rhea

Apple has been noticeably late to the contactless game. They first made moves into the space a few years ago with the launch of their mobile paymen... Read more

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The Influencers

Spectator Spectacular: Making it Great for Fans, Makes it Great for Brands

CSM Live, 2 days, 8 hours ago

INFLUENCER: CSM Live's Giles Stanford on why elevating the human experience in sport is a win-win for both brands and fans

Great sports events have the power to create lifelong memories; to inspire and to invoke raw emotions. Think of the collective hush before the shot... Read more

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The Influencers

I’m a Guy Who Makes Branded Content. We Can Make It Better

Vox Media, 4 days, 1 hour ago

INFLUENCER: Graham Nelson, Creative Director for The Explainer Studio at Vox Creative, on solving the problem with branded content

As Vox Media’s in-house branded content practice Vox Creative launches The Explainer Studio, award-winning branded content producer Graham Nelson t... Read more

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The Influencers

The Evolution of the Agency Producer

iris, 4 days, 5 hours ago

INFLUENCER: iris' Head of Integrated Production Amy Eagles defines the producer model

I started my advertising career in 2006. Nearly 11 years ago, which in the grand scheme of things isn’t a long time.But in that time, advertising h... Read more

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The Influencers

Creating Content That Wins Awards

Ogilvy & Mather UK, 5 days, 2 hours ago

INFLUENCER: When it comes to entering a content award, there are some key questions you need to answer, says OgilvyOne's Scott Manson

Tuxedos! Chicken dinners! Cheesy discos! Yes, it’s awards time once again, with several marketing-related bashes (DMAs, CMAs) coming up on the rada... Read more

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The Influencers

Is This the Era of Digital Immortality?

Lab, 6 days, 5 hours ago

INFLUENCER: What if we could preserve memories throughout our lifetime for when we have kicked the bucket? Lab's Charlotte Mill explores

Recently I bought a new phone, and I’m not going to lie, I am not the best with all the faff of making sure all my numbers are saved in the correct... Read more

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The Influencers

No Regrets: Leaving Games to Join the VR Industry

REWIND, 6 days, 5 hours ago

INFLUENCER: Justin Manning, Executive Producer, REWIND, on why making the move was the right choice

The games industry has grown massively in the 23 years I have been working in it. When I first started out, it wasn’t a mainstream career choice; n... Read more

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The Influencers

Blue Thinking: "A Combination of Danger and Beauty"

JCDecaux , 1 week, 3 days ago

INFLUENCER: Following on from Mellor&Smith's 'Take F**king Risks' event with Dave Trott, JCDecaux Blue's Anto Chioccarelli gives her own views on risk taking

“Take risks” - we hear a lot of that in this industry and we see a lot of the opposite too. There is plenty of talk about taking risks, being bold,... Read more