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Super Bowl

She Said, He Said: Super Bowl LI Edition

MullenLowe Group, 2 weeks, 1 day ago

Kate Hanley, VP, Associate Planning Director at MullenLowe US, looks at how men and women reacted to this year's ads

Let’s face it, America’s been through some polarising times in the past year. From Ryan Lochte to the perils of Pokemon Go, it seems there’s a lot ... Read more

Super Bowl

The Top Ads of Super Bowl LI

LBB Editorial, 3 weeks ago

A round-up of our favourite spots from the 2017 Super Bowl

Super Bowl LI marked one of the most exciting culminations of an NFL season in recent memory - the New England Patriots performed the biggest comeb... Read more

Super Bowl

My Big Game Anthem

Droga5 New York, 3 weeks ago

Droga5 associate creative director Evan Schultz presents his script for next year's big game

I was not fortunate enough to create an official Super Bowl spot. But after watching the ads go down last night, I’m feeling like I’ve got 2018 on ... Read more

Super Bowl

The Best Super Bowl Spot Wasn't On The Super Bowl

lbbonline.com, 3 weeks ago

180LA's Caspar Bock looks back to his homeland of Denmark for some big game inspiration

As a European living in America, I was given the opportunity to write something about this year's Super Bowl. Easy enough, I thought. An after... Read more

Super Bowl

Southwest Airlines' Epic Super Bowl Spot Will Give You a Good Giggle

Anonymous Content, 3 weeks ago

GSD&M teams with Anonymous Content’s Tim Godsall for latest in the 'Wanna Get Away' campaign

This Super Bowl Sunday, Southwest Airlines aired the newest “Wanna Get Away” campaign ad, “Surrender.” The commercial, which played during the Supe... Read more

Super Bowl

Martha Stewart and Snoop Dogg Get a #BagofUnlimited in T-Mobile's Super Bowl Spot

lbbonline.com, 3 weeks, 1 day ago

Cheeky new spot sees the dynamic duo cracking weed jokes

It's a match made in heaven. T-Mobile's latest Super Bowl spot (one of four that aired over the course of the weekend) features acclaimed rapper Sn... Read more

Super Bowl

Arash Safaian on Composing the Poetry of Flying for the Super Bowl

Manners McDade, 3 weeks, 1 day ago

German-Iranian Composer Arash Safaian scored the Turkish Airlines Super Bowl Commercial

Neue Meister artist Arash Safaian composed the music for this year's Turkish Airlines Commercial, aired during SuperBowl 51, the most revered adver... Read more

Super Bowl

Gadot and Statham Continue the Brawl in Part Two of Wix's Super Bowl Ad

lbbonline.com, 3 weeks, 1 day ago

Created in-house, the spot was produced by Bullitt and directed by Louis Leterrier

Wix.com has unveiled part two of its Super Bowl LI commercial directed by Louis Leterrier and featuring action superstars Gal Gadot and Jason Stath... Read more

Super Bowl

Michelin Highlights 'Caring' in Touching Super Bowl Debut

TBWA\Chiat\Day NY, 3 weeks, 1 day ago

TBWA\Chiat\Day NY launches emotional 'I Need You' spot directed by Anna & Ewan

Michelin introduced a new global campaign on FOX over Sunday, its first advertising appearance during the big game. The 30-second ad, titled “I Nee... Read more

Super Bowl

Adam Driver Screws Up SNICKERS' Live Super Bowl Ad in the Best Way

BBDO New York , 3 weeks, 1 day ago

BBDO New York teamed with O Positive's Jim Jenkins for the impressive big game spot

It was pretty ballsy for SNICKERS to announce that it would be performing its Super Bowl spot live during the big game. But boy, has it paid off.&n... Read more