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Super Bowl

For Super Bowl LII, a Global Take on America’s Big Game

Mirum, North America, 7 months, 2 weeks ago

Chris Sheppard, Global Content Manager at Mirum, examines the trends from this year's big game

Yes, this year’s Super Bowl between the Philadelphia Eagles and New England Patriots was a great game, but the real reason we tuned in was the comm... Read more

Super Bowl

The Elements Score a Touch Down with Two Super Bowl Spots

lbbonline.com, 9 months, 2 weeks ago

Both spots were made for US TV network NBC and feature US stars like Alicia Keys, Kelly Clarkson, Adam Levin and Jennifer Lopez

Transatlantic music company, The Elements, scored a touch down with not one but two spots in this year’s Super Bowl.  Both projects were deliv... Read more

Super Bowl

Super Bowl’s First Down

POSSIBLE North America, 9 months, 2 weeks ago

Aaron Howe, Group Creative Director at POSSIBLE, believes opportunities were missed during the 2018 Big Game

Before the game began, I was curious as to how the most political Super Bowl in recent memory would be handled by advertisers. The game made politi... Read more

Super Bowl

Our Pick of the Ads from Super Bowl 2018

LBB Editorial, 9 months, 2 weeks ago

The Eagles did away with the Patriots in the game - but which brands came up trumps?

Philadelphia Eagles vs. New England Patriots turned out to be a cracker of a Super Bowl, with the Philly team edging out on top despite a last seco... Read more

Super Bowl

Cinematic Spectacular Marvels at the Power of Our Senses for Turkish Airlines

TBWA Worldwide, 9 months, 2 weeks ago

The charismatic Dr. Oz stars in the scenic first Super Bowl ad from TBWA\Istanbul

Turkish Airlines, the airline that flies to more destinations than any other, totalling 300 locations, has launched its new global campaign ‘Five S... Read more

Super Bowl

Your Shot: How an Amusing Piece of Insight Informed This Pharmaceutical Super Bowl Ad

McCann North America, 9 months, 2 weeks ago

RB’s Brian Dolan and McCann’s Tom Murphy on discovering that one in five Americans had skipped work the Monday after the Big Game

Super Bowl Sunday is a day filled with food, beer, elation and / or heartache. All of which can be conducive to feeling a little tender the morning... Read more

Super Bowl

Ronaldo Trades Fútebol for Football in First Super Bowl Ad from Altice USA

Y&R - North America, 9 months, 2 weeks ago

Soccer star Cristiano Ronaldo takes to the American football field for the first time in campaign from Y&R

The world’s best soccer player, Cristiano Ronaldo, made his American football debut during last night’s Super Bowl, starring in Altice USA’s first ... Read more

Super Bowl

Don’t Forget the Target

lbbonline.com, 9 months, 2 weeks ago

Cole Hammack, a student on the Strategy Track at VCU Brandcenter, proves that Super Bowl campaigns don't have appeal to the lowest common denominator

One of the first things we learn in ad school is ‘you can’t make an ad without a target.’‘The target’ informs every step; from the strategic insigh... Read more

Super Bowl

Are Super Bowl Ads Worth It?

lbbonline.com, 9 months, 2 weeks ago

Emily Hudson, a student on the Creative Brand Management track at the VCU Brandcenter, weighs up the real value of a Big Game spot

It’s the question that plagues the nation’s biggest brands every year. The ad buys for the Super Bowl are astronomical, reaching just over $5 milli... Read more

Super Bowl

Alexa Loses Her Voice in Amazon's Star-Studded Super Bowl Ad

Hungry Man, 9 months, 2 weeks ago

Gordon Ramsay, Cardi B, Rebel Wilson and more star in new spot created by Lucky Generals and directed by Hungry Man's Wayne McClammy

For Super Bowl 2018, Amazon brought on Lucky Generals and Hungry Man director Wayne McClammy to launch their latest comedy-laden foray for the... Read more