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Dissecting the Evolution of UX with R/GA Portland’s Hakha Mashayekhi

R/GA New York, 1 month, 1 week ago

How AI, VR, mixed reality, voice and more is impacting user experience, according to R/GA Portland’s experience designer

Having experience and knowhow in industrial design - the process of designing products to be manufactured through mass production - has taught Hakh... Read more


Proximity's Voice Lab 'Invoke' Set to Drive Voice Assistant Innovation

Proximity Worldwide, 1 month, 1 week ago

Building on Proximity’s legacy of storytelling, the lab was created to anticipate rapidly evolving customer behaviour

Proximity Worldwide has today unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office... Read more


‘Make Things, Make Good, and Make for the People’

FCB EMEA, 1 month, 1 week ago

FCB Spain’s Jesús Revuelta on being a CCO at the tender age of 35, the power of brands to intervene in the public sphere and doing rather than talking

In April Jesús Revuelta was recognised by his peers at the Club de Creativos with the Juan Mariano Mancebo Young Talent Award. Created this year to... Read more


Lab's Steve Radjen Aims to Run 21 Marathons in 21 Days for Charity

Lab, 1 month, 1 week ago

John Horsley, Founder and Chairman of Digital Doughnut, willalso shave off varying amounts of hair depending on the amount of money raised

Steve Radjen, Head of Digital Planning at independent digital agency Lab, is to run 21 marathons in 21 days in an effort to raise money for Naomi H... Read more


Enter the Cyberdelic World of DIY Virtual and Mixed Reality

LBB Editorial, 1 month, 1 week ago

James Edwards Marks of PsychFi and Ravensbourne’s DoubleMe HoloPortal talks reality bending and tech democratisation with LBB’s Laura Swinton

What would Aldous Huxley have made of our relationship with reality in 2018? The author may have walked through the doors of perception with his ex... Read more


Lateral Thinking and Immigrant Perspectives with R/GA’s Chiayu Chang

R/GA New York, 1 month, 2 weeks ago

Senior visual designer at R/GA New York explains how her East-meets-West background helped shape her approach to her creative life

Meet Chiayu Chang, a senior visual designer from R/GA New York. By blending the conceptual elements of her upbringing in Taiwan with the logical, s... Read more


Getting to Know Effie Pappa

Feed Me Light, 1 month, 3 weeks ago

Feed Me Light director and animator on what her Greek background means to her, why she loves London and the most dramatic moment in her stop-motion career

Award-winning freelance director and animator Effie Pappa has recently signed with the Feed Me Light team. Having produced a variety of commercials... Read more


A Change in Perspective for Smoke & Mirrors

Smoke & Mirrors, 2 months ago

Global creative director and Amsterdam managing director Kenn MacRae explains to LBB’s Alex Reeves how he’s looking at post production from many angles

Given his most recent positions as consulting executive creative director at iris and ECD at Sid Lee before that, working at a post house might see... Read more


Celebrating a Decisive Decade for Pereira O’Dell

Pereira O'Dell, 2 months ago

CEO Andrew O’Dell and CCO Rob Lambrechts tell LBB’s Addison Capper about the agency’s evolution from a San Francisco speakeasy to one of the most innovative advertising agencies on the planet

PJ Pereira and Andrew O’Dell first met in 2004. PJ was fresh to American shores from his native Brazil, pitching up in San Francisco as an ECD at A... Read more


Traktor on Stink and the ‘Next Big Thing’

Stink, 2 months ago

Stink founder and MD Daniel Bergmann, global CEO James Morris, and Traktor tell LBB’s Addison Capper about their new global partnership

“There’s no I in team. But there is one in Stink. And in some countries there’s a U in togetherness!”Traktor are reacting to their new global repre... Read more