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Opinion and Insight

World Media Group Report Reveals Quality Journalism is Winning the War of Attention

Loudmouth PR, 5 days, 3 hours ago

Evidence suggests consumers are searching for quality journalism on trusted sites and moving away from click-bait headlines

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, de... Read more

Opinion and Insight

Are You Sick of Talking About Millennials?

The Hive, 5 days, 19 hours ago

Hive unites with resarch firm The Sound to showcase the generation to follow the millennial and why we should pay them attention

The Hive releases a new film that aims to encapsulate the next generation that follows the millennial.They have issued the following statement to e... Read more

Opinion and Insight

Mediacom and ViewersLogic Report Shows “Second Screening” Makes TV Ads More Effective

lbbonline.com, 5 days, 20 hours ago

Study also shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert

New research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when ... Read more

Opinion and Insight

Can Brand Marketing Help Unite America?

Grey New York, 6 days, 1 hour ago

Grey's togetherness study wide-ranging research taps marriage counsellors and more to determine whether brands can bring people together in an age of division

Grey New York has released a proprietary study titled The Famously Effective Business of Togetherness examining U.S. consumer perspectives on our p... Read more

Opinion and Insight

Amp.Amsterdam Releases The Sound of Your Week

Amp.Amsterdam, 6 days, 1 hour ago

Six fresh new tracks by Bastille, CHVRCHES and more with great stories for you to listen to

Amp Amsterdam has chosen another selection of tracks to get your weekend started the right way.What about the feeling walking out of the Berghain e... Read more

Opinion and Insight

INSIDE TRACK: Winning Clients with Creative Ideas

Tracks & Fields, 6 days, 3 hours ago

In this series Tracks & Fields deep dive into how to win new client business

Welcome to another edition of Fields & Track's INSIDE TRACK series.With each of the posts in this series Tracks & Fields deep dive into a p... Read more

Opinion and Insight

Spotlight on Women Creatives: Nicole Sykes, Creative Director, Clemenger BBDO Melbourne

Campaign Brief, 6 days, 10 hours ago

As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...

Nicole Sykes is a creative director at Clemenger BBDO, Melbourne, joining in September 2017.Nicole has won multiple major awards, including Gold ... Read more

Opinion and Insight

The Best Advertising Internship In The U.S. as Ranked by The Interns

StrawberryFrog, 6 days, 21 hours ago

StrawberryFrog interns aka 'Tadpoles' Colin Kreutzberg, Sara Björkegren, Ariana Shier, Victoria Vergara and Seona Kim reveal their intern experience

It’s internship season, and we wanted to write this article to talk about the best internship in advertising.We are the new blood, the new mad wome... Read more

Opinion and Insight

Nature Calls with Kiku Ohe

Merman, 6 days, 23 hours ago

LBB’s Laura Swinton catches up with the Kiwi director as he dips his toe into the UK market with Merman

“Contrast is a big thing in my work,” muses Kiku Ohe. The director is in London to work on his first commercial project through Merman and that sen... Read more

Opinion and Insight

Spotlight on Women Creatives: Liz Hammond, Creative Director, Rare, Perth

Campaign Brief, 1 week ago

As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...

Liz Hammond is creative director at Rare, Perth.After graduating from Curtin with a BA(Design) and winning AWARD School in 2000, she began her ... Read more