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Opinion and Insight

For The Love of Branded Content: A Playground With Unlimited Possibilities

The Branded Content Marketing Association, 1 week, 1 day ago

Ana Ivandic, Chief Marketing Officer at Edition Digital and President of Slovenian Agency Association gives her thoughts on branded content

In modern advertising, branded content is becoming an increasingly more important ad format for agencies and brands alike. Ana Ivandic, Chief Marke... Read more

Opinion and Insight

'UHD Will Be an Amazing Creative Tool for Filmmakers'

Honeycomb TV, 1 week, 6 days ago

Andy Wilson, Head of Business Development at the DPP, tells all about bringing commercials into UHD and the future of media and technology

Over the past few years, Ultra High Definition hardware has been steadily trickling into the hands of filmmakers and consumers in the forms of came... Read more

Opinion and Insight

Chicago: The Goldilocks Zone for Creatives?

Mill Chicago, 2 weeks ago

Creatives from R/GA, Leo Burnett, Framestore, Whitehouse, FCB and the Mill tell Jason Caines why Chicago’s affordability, accessibility and friendliness make it a nurturing home for the creative community

In our working lives finding the sweet spot between lifestyle, work opportunities and affordability is a perpetual search. It seems like Chicago mi... Read more

Opinion and Insight

Net Neutrality: Why a Level Playing Field Matters

lbbonline.com, 2 weeks ago

Adam Richards, Head of Search at Collider, on a concerning topic brought to light by President Trump’s administration

For those of you that have not come across the notion of net neutrality, it is the idea that any provider or service has equal access to internet-c... Read more

Opinion and Insight

Secret Chicago: What to Eat and Where to Go

LBB Editorial, 2 weeks ago

LBB’s Jason Caines catches up with the locals to discover the best of the Windy City

You can’t beat a bit of local insight when it comes to making the most of a trip to Chicago, so we decided to ask around and find out what’s fun in... Read more

Opinion and Insight

Resurgence of the Icon: DDB North America’s Come Back

lbbonline.com, 2 weeks ago

Wendy Clark and Ari Weiss chat to LBB’s Laura Swinton

DDB North America is experiencing a rebirth. With the indomitable duo of President-CEO Wendy Clark and CCO Ari Weiss at the helm, the iconic agency... Read more

Opinion and Insight

Crafting a Masterpiece: Brad Paisley’s Fender Signature Presents

Superlounge, 2 weeks ago

Fender’s Sterling Doak and Superlounge’s Jordan Brady on introducing the country music superstar’s signature guitar to the market and working direct to client

Countless music legends have graced the Fender Signature Presents video series with their bespoke instruments: The Edge of U2, Jim Root of Slipknot... Read more

Opinion and Insight

Vanity Metrics Are So 2013

The Branded Content Marketing Association, 2 weeks, 1 day ago

BCMA on the crusade to develop a measurement tool that proves the effectiveness of branded content

In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still remains a challe... Read more

Opinion and Insight

Thinking Inside The Box

The Branded Content Marketing Association, 2 weeks, 1 day ago

Raydar Media's Iris Maor on what branded content producers can learn from TV production

In early 2006 I got a call from an advertising agency. They wanted to talk to us about making some TVCs for a major high street brand. ‘Us’ being m... Read more

Opinion and Insight

What’s Hot in Global Entertainment

The Branded Content Marketing Association, 2 weeks, 4 days ago

Doug Wood, Group Director, Research and Insight, Endemol Shine Group, on trends to keep an eye out for

Following the recent BCMA Leadership Series: Entertainment Matters for Branded Content, Doug Wood, Group Director, Research and Insight, Endemol Sh... Read more