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Opinion and Insight

Truly, Madly, Deeply – Nailing an Authentic Brand Experience

Jack Morton, 1 week ago

Jack Morton's cretive strategy director Caspar Mason reveals how they made an underwater experiential party experience for Desperado's that visitors will never forget

There’s always an unspoken fear in the back of your mind when you’re creating a live experience, especially one that’s never been done before. It’s... Read more

Opinion and Insight

Does the Festive Season Really Start Earlier Every Year?

Adstream, 1 week ago

Adstream team gives their advice for advertisers this festive season

The signs are subtle at first. A supermarket quietly starts stocking their shelves with Christmas themed treats. A nearby restaurant is boasting th... Read more

Opinion and Insight

Damon Stapleton: Advertising. There's a Reason They Say a Picture is Worth a Thousand Words

DDB New Zealand, 1 week ago

A blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Meow means woof in cat." - George CarlinYears ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads abo... Read more

Opinion and Insight

Changing the Guard in Spanish Production

LBB Editorial, 1 week, 4 days ago

The outgoing and incoming presidents of Spain’s Association of Advertising Production Companies look back at achievements and ahead to progress for their market

Two weeks ago the Association of Advertising Film Production Companies (APCP) in Spain held the sixth edition of its Advertising Film Production Da... Read more

Opinion and Insight

Gentleman Scholar Designer and Animator Jina Kwon Reveals All

Gentleman Scholar, 1 week, 4 days ago

Jina joined Gentleman Scholar LA as Designer/Animator last November and chats about her career highlights, childhood animation inspirations and much more

Gentleman Scholar is a bicoastal U.S. creative production company drawn together by a love for design and an eagerness to push boundaries.The compa... Read more

Opinion and Insight

How to Pull Off A Showstopper When Shooting Celebrity Talent: Part 4 Spain

Production Service Network PSN, 1 week, 4 days ago

Shooting with stars including Lionel Messi and Alicia Vikander comes naturally to PSN Spain who share top tips for working with top talent

Any person working in production knows that working with celebrity talent can bring a host of challenges to a shoot. More often than not you’re dea... Read more

Opinion and Insight

Matt Miller on the DoJ Investigation into In-House Production Two Years On

LBB Editorial, 1 week, 6 days ago

LBB’s Alex Reeves hears from the AICP’s Matt Miller and APFP’s Julien Pasquier on production companies’ campaign to limit agency in-house production

Production companies have been outspoken on the perceived injustice of agencies’ in-house production units being included on bids against independe... Read more

Opinion and Insight

Amp Amsterdam Releases Latest 'Tracks Of The Week'

Amp.Amsterdam, 1 week, 6 days ago

New music from Son Mieux, Alex the Astronaut, Robyn, Connie Constance Smino and The Black Eyed Peas & CL.

Our latest 'Tracks Of The Week' reflect the diversity in music nowadays - including indie-rock, hip hop, funky beats and even soul-influenced track... Read more

Opinion and Insight

WARC Awards 2019 Announces Opening Date for Entries, 1 week, 6 days ago

Effective Content Strategy will be chaired by Namita Mediratta from Unilever and more announced

The WARC Awards 2019, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplin... Read more

Opinion and Insight

New Report Reveals UK's Position as Global Data Leader Threatened by Brexit, 2 weeks ago

DMA CEO Chris Combemale, explains the impact of a no-deal ahead of briefing event on what Brexit means for the data and marketing industry

What does Brexit mean for data and marketing? No matter what Brexit deal is or isn’t struck, the impact on UK businesses could be significant. Ahea... Read more