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Opinion and Insight

Serviceplan CEO Explains Why Zest of Life Is Essential For The Ad Industry

Serviceplan, 1 week, 1 day ago

Florian Haller reveals workload, creativity, support and flexibility are key components for the advertising industry to thrive

The zest for life of employees is one of the most important values of the economyThe zest for life of employees is the elixir for corporate success... Read more

Opinion and Insight

Warc Report Data Reveals TV Takes Two-Thirds of Successful Big-budget Ad Campaigns

lbbonline.com, 1 week, 3 days ago

The report data was drawn from analysing more than 600 case studies

WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest insig... Read more

Opinion and Insight

How to Turn a F**k You Attitude into a Sh*t Hot Sharing Opportunity

Superlounge, 1 week, 4 days ago

Superlounge’s Jordan Brady on why breaking the cycle and supporting diversity behind the camera is a creative win for the industry

Let’s be honest, we directors aren’t exactly known for being the most open group of people. We’re a competitive bunch, and understandably – our job... Read more

Opinion and Insight

European Advertising Shows Signs Of Recovery In Third Quarter Of 2017

European Association of Communications Agencies, 1 week, 4 days ago

The new report shows that business confidence in the ad industry increased from +2 in July 2017 to +3 in October 2017, following a first half fall of 16 points

The sharp decline in business confidence in the European advertising and marketing sector during the first half of 2017 appears to have halted as b... Read more

Opinion and Insight

The Power of Storytelling

Lab, 1 week, 4 days ago

Robin Clementson, Sweet Shop's Digital Planning Director, reveals his thoughts on brand storytelling

For many brands, the power of narrative and the impact of its emotional connection to the end user often becomes over-looked and under-prioritised,... Read more

Opinion and Insight

Get to Know YARD, Sid Lee’s New Urban Culture Experts

Sid Lee Paris, 2 weeks, 1 day ago

LBB’s Addison Capper chats to the niche, Parisian agency shortly after their acquisition by Sid Lee

“Rap stars are pop stars. Luxury and streetwear are best friends. Street art is contemporary art.” These are the words of YARD, the Parisian agency... Read more

Opinion and Insight

How to Attract Younger Shoppers With Purpose

ZAK, 2 weeks, 1 day ago

Matt Bennett, Co-Founder and Chief Creative Officer at ZAK explains how alcohol brands can be more relevant to a younger generation

Are we at the thin end of a sober wedge? A 2017 study found that 75% of 21 to 35-year-olds limit their alcohol on nights out, citing reasons of sta... Read more

Opinion and Insight

Your 'Alternative' Music Chart

A-MNEMONIC Music, 2 weeks, 2 days ago

Rob from A-MNEMONIC shares his weekly playlist

Back in 2014, my partner and I came to the conclusion that we were sick of the same stagnant music chart that is called the top 40. We decided the... Read more

Opinion and Insight

The Sound Of Halloween

Wave Studios, 2 weeks, 3 days ago

As giffgaff is back this year with another successful Halloween film, Wave sound designer Dugal Macdiarmid reveals his creative process

Halloween is growing to mean three things: tricks, treats, and giffgaff’s annual horror show. It’s back for its fourth year and fast becoming a hig... Read more

Opinion and Insight

WARC Report 2017 Reveals UK Advertising Delivers Strongest H1 on Record

lbbonline.com, 2 weeks, 3 days ago

The Advertising Association/WARC Expenditure Report 2017 is the definitive measure of this years' UK advertising activity

UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 198... Read more