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Opinion and Insight

"You Can’t Just Stick It in Reverse": How to Make Sound Go Backwards

ENVY Advertising, 1 day, 2 hours ago

ENVY Advertising’s Ian 'Arge' Hargest reveals the sonic wizardry behind award-winning reverse and slo-mo sound design

Sound design is one of the industry’s unsung heroes. It is often an indispensable part of a commercial and some adverts even rely on the soundscape... Read more

Opinion and Insight

Advertising Was Never Supposed to be a Generic Medicine

DDB New Zealand, 1 day, 12 hours ago

Damon Stapleton, chief creative officer of DDB New Zealand reveals his thoughts on how generic advertising is made

"Computers are useless. They can only give you answers." - Pablo PicassoThe first thing advertising has to do is be noticed. It would seem rig... Read more

Opinion and Insight

The Wimlex Show Brings E-Commerce Trends to the Podcast

Dept, 4 days, 2 hours ago

Dept's Director of Data & Intelligence Willem Blom chats about The WimLex Show

A source of inspiration for everyone that wants to be updated on entrepreneurship and e-commerce. That is the goal of the new podcast by Willem Blo... Read more

Opinion and Insight

Do We Give Clients What They Want, or What They Need?

Dept, 5 days ago

Dept's Campaign Strategist Mewael Fitiwi chats about 'McDonaldization' at the Dept Festival

When going to McDonald’s, we know what we get. Ordering a Happy Meal comes with as many surprises as the rotating monthly toy. So, basically none. ... Read more

Opinion and Insight

How Is ‘Branded Content’ Changing the Face of Advertising?

Thirty Two Music, 5 days, 4 hours ago

Virtual Sound's Toby Slade-Baker and Alex Lodge explore the shifting production landscape

A diverse group of content producers and creatives were interviewed for this article by new audio post-production service Virtual Sound. Interviewe... Read more

Opinion and Insight

From a Sneakerhead's Passion to the Future of E-Commerce

Dept, 6 days ago

Dept's Marketing Assistant Gus Eadie chats about one of the Dept Talks at the Dept Festival about StockX

It’s half-past two on a sunny summer's day at the third edition of Dept’s annual Festival. Queues of highly anticipated enthusiasts have already ga... Read more

Opinion and Insight

Women’s Sports Are a Stronger Bet Than You Think – Here’s Why, 6 days, 5 hours ago

Wasserman's Lenah Ueltzen-Gabell says it’s time for businesses to target women’s football as an intrinsic part of their marketing strategies

The Winter Olympics, the FIFA Football World Cup and of course the annual hot list including the Champions League Final and Wimbledon make for quit... Read more

Opinion and Insight

Celebrating 25 Years of Canada's Best Ads, 6 days, 6 hours ago

Effie Canada looks back at top notch Canadian creativity

As Effie Canada officially opens their call for entries, they are looking back at 25 years of the CASSIES Awards to celebrate just some of the most... Read more

Opinion and Insight

Why the Daniels Are Uniting Music Video Directors

LBB Editorial, 6 days, 22 hours ago

Promo directors are connecting on social media to push for greater transparency and fairness, finds LBB's Laura Swinton as she chats to Daniels Kwan and Scheinert

It all started with a tweet. Daniel Kwan (one half of inimitable directing duo The Daniels, who are behind the likes of Turn Down for What and... Read more

Opinion and Insight

Dept's Dublin Branch Discovers Golden Opportunity at the Rainbow's End

Dept, 1 week ago

Dept's Front-end Developer Aleksandra Gajda relates her experience working for new care rental app CarTrawler and its benefits for users and developers alike

What if you were offered the possibility to work abroad for a couple of months, would you seize the opportunity if it were to present itself? Well,... Read more