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Opinion and Insight

Why Brands Need to Take eSports Seriously

lbbonline.com, 1 day, 10 hours ago

Brands making the first investments in eSports, in the right way, are set to reap the greatest rewards, writes Wasserman's Simon Tracey

$100 million prize fund for an online gaming tournament? That’s the sum that Epic Games - owner of current hit game Fortnite - put up for grabs las... Read more

Opinion and Insight

Interfacing with Machines, Humans and Cats

Dentsu Inc., 1 day, 11 hours ago

Dentsu’s Kyoko Yonezawa tells LBB’s Alex Reeves about her role as one of the first creative technologists - a conduit between engineering and creativity

Kyoko Yonezawa doesn’t have a typical advertising CV. Although she’s worked as a creative technologist at Dentsu since 2010, she started out with h... Read more

Opinion and Insight

GDPR Deadline Day: We've Leapt Over The Final Hurdle, But What’s Next?

Contented Brothers, 1 day, 12 hours ago

Contented Brother's MD Tom Hall discusses the future of GDPR

I’m not going to lie.As a business, GDPR has been painful. For most commercial teams, the four letters have been the proverbial ‘hot potato’ tossed... Read more

Opinion and Insight

Forget GDPR, I'm Still on the Previous Bandwagon - Sorrell and Our Small Agency

Contented Brothers, 1 day, 13 hours ago

INFLUENCER: Contented Brothers' Tom Hall digests the recent 'Sorrellean tragicomedy'

For someone in the relatively unusual position of running an agency without any previous agency experience (as I am) the recent Sorrellean tragicom... Read more

Opinion and Insight

Meet AOI Pro.’s Palme d'Or-Winning Producers

AOI Pro. Inc., 1 day, 13 hours ago

Shoplifters producers tell LBB’s Laura Swinton about winning Japan’s first Cannes Palme d'Or in 21 years and working with Hirokazu Kore-eda

Japanese production company AOI Pro. might be best known to readers of Little Black Book for its commercials, but it has proven to be a dab hand at... Read more

Opinion and Insight

Singapore Swings Agency Tour

LBB Editorial, 1 day, 14 hours ago

Join us on a nose around Singapore’s ad land

Imagine a place that’s both an urban jungle and an *urban* *jungle*. A place where 80% of the population live in apartment blocks and yet lush foli... Read more

Opinion and Insight

New White Paper by Energy BBDO Reveals Unique Opportunity for Brands to Forge Bonds with Hispanic Shoppers

BBDO North America, 1 day, 17 hours ago

Study prompted by a surge in anti-immigration rhetoric and predictions of a Hispanic spending slowdown

Today, Energy BBDO unveils Forging a Bond with Hispanic Consumers: How to Unlock Brand Potential in a Challenging Political Environment—a white pap... Read more

Opinion and Insight

Irish Creativity’s Fight for Abortion Rights

LBB Editorial, 2 days, 12 hours ago

Ahead of Ireland’s referendum on abortion, much of the country’s creative community has been making an impassioned plea to repeal the eighth amendment, writes LBB’s Alex Reeves

On Friday, May 25th 2018 the Irish population is making a historic decision, voting on whether to repeal the eighth amendment of the republic’s con... Read more

Opinion and Insight

ICAD: Worshipping at the Altar of Creativity Since 1958

LBB Editorial, 2 days, 12 hours ago

ICAD president Rory Hamilton reflects on 60 years of Irish creativity ahead of the ICAD Awards

This Friday the bells of Christ Church Cathedral in Dublin will ring for a different reason to usual - celebrating the best creative work to come o... Read more

Opinion and Insight

How Ireland’s Largest Comms Company is Following in the Footsteps of Bowie, The Rolling Stones & U2

Core, 2 days, 12 hours ago

Core, previously Core Media, creates custom-built, innovative space designed for collaboration at 1 Windmill Lane

1 Windmill Lane, Dublin, was once the site of Ireland’s most renowned recording studio, playing host to some of the biggest names in music includin... Read more