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Opinion and Insight

Imagination Trends 2020 - Beyond the Ballpit, from Frivolity to Authenticity

Imagination Global, Fri, Feb 21, 2020

Senior creative strategist at Imagination, Nick Blenkarne, looks at how brands can remain credible in a world of viral experiences

Because brand experiences often require significant investment, increased pressure is understandably being put on measuring their commercial return... Read more

Opinion and Insight

"I Would Like to Stay Curious and Courageous"

AOI Pro., Thu, Feb 20, 2020

AOI Pro director and cinematographer Chris Rudz delves into his vision and challenges of filmmaking and his future plans

A commercial director and cinematographer based in Tokyo, Chris Rudz is one of the most unique and talented directors AOI Pro. represents. Born in ... Read more

Opinion and Insight

“I Asked for Extra Mould on Mine!” The Ad Industry’s Flaming Hot Takes on ‘Moldy Whopper’

LBB Editorial, Thu, Feb 20, 2020

Burger King’s stunt has split opinion but everyone’s talking about it, writes Laura Swinton

Yesterday, Burger King dropped the ‘Moldy Whopper’, a campaign designed to trigger one of our most hardwired disgust responses while communicating ... Read more

Opinion and Insight

The Nuanced Art of Ad Agency PR

Rosapark, Wed, Feb 19, 2020

Rosapark’s new director of communication Lauren Weber-Staricky tells LBB’s Alex Reeves why comms is so crucial to a creative agency

Paris agency Rosapark recently announced the arrival of Lauren Weber-Staricky to the position of director of communication. Working with the agency... Read more

Opinion and Insight

Ask Peach: Why Marketers Needn’t Fear the SVoD Era

Peach, Wed, Feb 19, 2020

Peach’s Chief Digital Officer, Jason Trout, celebrates the opportunities that await advertisers in the video-on-demand sector

SVoD is an abbreviation for ‘subscription video on demand’. Services like Netflix, Disney Plus and Amazon Prime Video are all examples of SVoD plat... Read more

Opinion and Insight

Home Advantage for England and Out of Home Advantage for Brands

Posterscope, Tue, Feb 18, 2020

Paulo Farias, client strategy director at Posterscope explores the appeal of OOH advertising around England sporting events

2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all thei... Read more

Opinion and Insight

Improving the E-Commerce CX with Customisation

Dept, Tue, Feb 18, 2020

Dept's James McKenna delves into the rise of personalisation

In the past few months, Ruti’s instore fashion personalisation tool debuted, Mack House began offering sneakerheads access to a ‘Bring your own kic... Read more

Opinion and Insight

Brands Waste $67.2 Million on Super Bowl Ads This Year

System1 Group PLC, Tue, Feb 18, 2020

System1 found many companies to still waste money on Super Bowl ads which don't provide growth for its business

Brands spent a total of $520.8m on Super Bowl ads this year - but was it a waste of money? According to research from effectiveness agency System1,... Read more

Opinion and Insight

Jelly London Presents #NoBrief: David Luepschen

Jelly London, Mon, Feb 17, 2020

The animation director talks all about his diverse range of mediums and ongoing passion projects

February is allegedly the month of romance, love and passion, so throughout February, Jelly London is sharing three #NoBriefs and chatting to its a... Read more

Opinion and Insight

ENVY Advertising Bolsters Motion and VFX With Bill Wright

ENVY Advertising, Mon, Feb 17, 2020

Award-winning post-production company adds experienced motion graphic designer Bill Wright to its team

For post-production company ENVY Advertising, the addition of motion graphic designer Bill Wright, is a key next step in growing its VFX offering. ... Read more