Latest news
Imagination Trends 2020 - Beyond the Ballpit, from Frivolity to Authenticity
Imagination Global, Fri, Feb 21, 2020
Senior creative strategist at Imagination, Nick Blenkarne, looks at how brands can remain credible in a world of viral experiences
Because brand experiences often require significant investment, increased pressure is understandably being put on measuring their commercial return... Read more
"I Would Like to Stay Curious and Courageous"
AOI Pro., Thu, Feb 20, 2020
AOI Pro director and cinematographer Chris Rudz delves into his vision and challenges of filmmaking and his future plans
A commercial director and cinematographer based in Tokyo, Chris Rudz is one of the most unique and talented directors AOI Pro. represents. Born in ... Read more
“I Asked for Extra Mould on Mine!” The Ad Industry’s Flaming Hot Takes on ‘Moldy Whopper’
LBB Editorial, Thu, Feb 20, 2020
Burger King’s stunt has split opinion but everyone’s talking about it, writes Laura Swinton
Yesterday, Burger King dropped the ‘Moldy Whopper’, a campaign designed to trigger one of our most hardwired disgust responses while communicating ... Read more
The Nuanced Art of Ad Agency PR
Rosapark, Wed, Feb 19, 2020
Rosapark’s new director of communication Lauren Weber-Staricky tells LBB’s Alex Reeves why comms is so crucial to a creative agency
Paris agency Rosapark recently announced the arrival of Lauren Weber-Staricky to the position of director of communication. Working with the agency... Read more
Ask Peach: Why Marketers Needn’t Fear the SVoD Era
Peach, Wed, Feb 19, 2020
Peach’s Chief Digital Officer, Jason Trout, celebrates the opportunities that await advertisers in the video-on-demand sector
SVoD is an abbreviation for ‘subscription video on demand’. Services like Netflix, Disney Plus and Amazon Prime Video are all examples of SVoD plat... Read more
Home Advantage for England and Out of Home Advantage for Brands
Posterscope, Tue, Feb 18, 2020
Paulo Farias, client strategy director at Posterscope explores the appeal of OOH advertising around England sporting events
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all thei... Read more
Improving the E-Commerce CX with Customisation
Dept, Tue, Feb 18, 2020
Dept's James McKenna delves into the rise of personalisation
In the past few months, Ruti’s instore fashion personalisation tool debuted, Mack House began offering sneakerheads access to a ‘Bring your own kic... Read more
Brands Waste $67.2 Million on Super Bowl Ads This Year
System1 Group PLC, Tue, Feb 18, 2020
System1 found many companies to still waste money on Super Bowl ads which don't provide growth for its business
Brands spent a total of $520.8m on Super Bowl ads this year - but was it a waste of money? According to research from effectiveness agency System1,... Read more
Jelly London Presents #NoBrief: David Luepschen
Jelly London, Mon, Feb 17, 2020
The animation director talks all about his diverse range of mediums and ongoing passion projects
February is allegedly the month of romance, love and passion, so throughout February, Jelly London is sharing three #NoBriefs and chatting to its a... Read more
ENVY Advertising Bolsters Motion and VFX With Bill Wright
ENVY Advertising, Mon, Feb 17, 2020
Award-winning post-production company adds experienced motion graphic designer Bill Wright to its team
For post-production company ENVY Advertising, the addition of motion graphic designer Bill Wright, is a key next step in growing its VFX offering. ... Read more