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Opinion and Insight

Oh Snap! So That’s How You Create a Successful Snapchat Campaign…

LBB Editorial, 19 hours ago

LBB’s Paul Monan explores how Drinki, giffgaff and Gatorade are pushing the boundaries of Snapchat’s filters, lenses and Snap Ads

Every day, over 166 million people across the world are using Snapchat, with 60% of the app’s daily users hailing from the world’s top ten ad marke... Read more

Opinion and Insight

What Do Editors Make Of Adobe’s AI Editing Experiment?

LBB Editorial, 19 hours ago

Are the robots heading for edit suites – or will artificial intelligence hit the cutting room floor?

They can tweet pithy biblical verse, defeat Go champions and predict disease, but can AIs ever replace real craft? Adobe and Stanford University ha... Read more

Opinion and Insight

Is Bing a Thing Now? Microsoft’s AI-Powered Vision of the Future

LBB Editorial, 19 hours ago

LBB's Laura Swinton on how Microsoft stacks up against Google, Amazon and Facebook as we approach the intelligence age

“There are two companies creating super computers: Google and Microsoft, because we’re indexing the entire world,” says Steve Sirich, GM of Bing Ad... Read more

Opinion and Insight

Eye Spy: How Artificial Intelligence Is Revolutionising Visual Search

LBB Editorial, 19 hours ago

LBB’s Addison Capper on a search function technology that’s evolving at the speed of light

For years the process of finding information and products online has been has been hampered by our limited vocabularies. If you saw a pair of sneak... Read more

Opinion and Insight

How Agencies and Brands Can Get Their Game On with eSports

LBB Editorial, 19 hours ago

LBB’s Liam Smith explores the opportunities for advertisers in this fast-growing sector

Packed stadiums, big brand sponsorships, hordes of hysterical fans, massive prize pools. No, we’re not talking about the World Cup or the Super Bow... Read more

Opinion and Insight

How Cheil Hong Kong Make Light Work of Innovative Product Design for Tesco

Cheil Worldwide, 19 hours ago

ECD Paul Chan and Global CCO Malcolm Poynton shine a light on the bags that battle poisonous pesticides in China

Earlier this year Cheil Worldwide Hong Kong launched ‘safety bags’ in flagship Tesco stores in China. The incredible little fruit and veg bags, loo... Read more

Opinion and Insight

9 Techy Campaigns That Are Making Roads Safer

LBB Editorial, 19 hours ago

A round up of some of the most impressive campaigns that use innovation to save lives

Ad agencies have long been involved in road safety, communicating important messages around drink driving, speeding, seatbelts and crossing the roa... Read more

Opinion and Insight

Tilt Brush: Not Just for Fun and Doodles

LBB Editorial, 19 hours ago

Why professionals are recruiting Tilt Brush as an important tool in their creative arsenal

The first thing to note about Tilt Brush is it’s fun – so very fun. It takes a hammer to the physical limitations of actualising the ideas in your ... Read more

Opinion and Insight

Out With the New, in With the Old: Futuristic Ideas Powered by Ancient Tech

UNIT9 London, 19 hours ago

UNIT9 Creative Director Yifei Chai tells Alex Reeves about the wonders of resurrecting yesterday’s innovations and teaching old technology new tricks

There’s something satisfying about swishy new tech borrowing from concepts from the past. It has a hint of the retro without being gimmicky. Keen t... Read more

Opinion and Insight

How to Build Creative Conversations in the Age of Voice Technology

LBB Editorial, 20 hours ago

Marty Wetherall, director of innovation at Fallon, on conversation design and how brands can get creative with voice-AI interfaces

Alexa, Siri, Cortana, Bixby and, err, Google Assistant (come on Google, would it hurt you to give it a name?) are coming to smash your screens. The... Read more