Latest news
Oh Snap! So That’s How You Create a Successful Snapchat Campaign…
LBB Editorial, 19 hours ago
LBB’s Paul Monan explores how Drinki, giffgaff and Gatorade are pushing the boundaries of Snapchat’s filters, lenses and Snap Ads
Every day, over 166 million people across the world are using Snapchat, with 60% of the app’s daily users hailing from the world’s top ten ad marke... Read more
What Do Editors Make Of Adobe’s AI Editing Experiment?
LBB Editorial, 19 hours ago
Are the robots heading for edit suites – or will artificial intelligence hit the cutting room floor?
They can tweet pithy biblical verse, defeat Go champions and predict disease, but can AIs ever replace real craft? Adobe and Stanford University ha... Read more
Is Bing a Thing Now? Microsoft’s AI-Powered Vision of the Future
LBB Editorial, 19 hours ago
LBB's Laura Swinton on how Microsoft stacks up against Google, Amazon and Facebook as we approach the intelligence age
“There are two companies creating super computers: Google and Microsoft, because we’re indexing the entire world,” says Steve Sirich, GM of Bing Ad... Read more
Eye Spy: How Artificial Intelligence Is Revolutionising Visual Search
LBB Editorial, 19 hours ago
LBB’s Addison Capper on a search function technology that’s evolving at the speed of light
For years the process of finding information and products online has been has been hampered by our limited vocabularies. If you saw a pair of sneak... Read more
How Agencies and Brands Can Get Their Game On with eSports
LBB Editorial, 19 hours ago
LBB’s Liam Smith explores the opportunities for advertisers in this fast-growing sector
Packed stadiums, big brand sponsorships, hordes of hysterical fans, massive prize pools. No, we’re not talking about the World Cup or the Super Bow... Read more
How Cheil Hong Kong Make Light Work of Innovative Product Design for Tesco
Cheil Worldwide, 19 hours ago
ECD Paul Chan and Global CCO Malcolm Poynton shine a light on the bags that battle poisonous pesticides in China
Earlier this year Cheil Worldwide Hong Kong launched ‘safety bags’ in flagship Tesco stores in China. The incredible little fruit and veg bags, loo... Read more
9 Techy Campaigns That Are Making Roads Safer
LBB Editorial, 19 hours ago
A round up of some of the most impressive campaigns that use innovation to save lives
Ad agencies have long been involved in road safety, communicating important messages around drink driving, speeding, seatbelts and crossing the roa... Read more
Tilt Brush: Not Just for Fun and Doodles
LBB Editorial, 19 hours ago
Why professionals are recruiting Tilt Brush as an important tool in their creative arsenal
The first thing to note about Tilt Brush is it’s fun – so very fun. It takes a hammer to the physical limitations of actualising the ideas in your ... Read more
Out With the New, in With the Old: Futuristic Ideas Powered by Ancient Tech
UNIT9 London, 19 hours ago
UNIT9 Creative Director Yifei Chai tells Alex Reeves about the wonders of resurrecting yesterday’s innovations and teaching old technology new tricks
There’s something satisfying about swishy new tech borrowing from concepts from the past. It has a hint of the retro without being gimmicky. Keen t... Read more
How to Build Creative Conversations in the Age of Voice Technology
LBB Editorial, 20 hours ago
Marty Wetherall, director of innovation at Fallon, on conversation design and how brands can get creative with voice-AI interfaces
Alexa, Siri, Cortana, Bixby and, err, Google Assistant (come on Google, would it hurt you to give it a name?) are coming to smash your screens. The... Read more