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Opinion and Insight

The Gunn Report for Media 2016 Released

lbbonline.com, 3 days, 12 hours ago

The report summarises overall media performance in the year January to December 2016

The Gunn Report for Media, the global evaluation of media innovation and success, has today released its 2016 Media Report, summarising the overall... Read more

Opinion and Insight

Style Council: Why Rankin’s ‘The Full Service’ Agency is the Future of Fashion Advertising

LBB Editorial, 4 days, 4 hours ago

Rankin and Maruska Mason tell LBB’s Laura Swinton why The Full Service agency is thriving in the fast-moving worlds of fashion and advertising

Photographer and director Rankin is as prolific an entrepreneur as he is a creative. Over the past few years his stable of businesses and activitie... Read more

Opinion and Insight

Warc Launches Effective Marketing Report

lbbonline.com, 4 days, 5 hours ago

The report celebrates advertising that has delivered a clear return on investment

Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing t... Read more

Opinion and Insight

You Can Help Bring Memories to Life for Alzheimer’s Sufferers in Impressive VR Project

LBB Editorial, 4 days, 5 hours ago

‘The Wayback’ project uses virtual reality to make life better and evoke memories, finds LBB’s Laura Swinton

Could virtual reality be the key to unlocking dementia sufferers from the isolating prison of their disease? The Wayback is a new project that aims... Read more

Opinion and Insight

RCRD: A Conversation with Throwing Shade

CORD, 4 days, 6 hours ago

Part of an ongoing series of RCRD magazine interviews, the Londoner talks about her love of the city, travelling, and her multicultural influences

Nabihah Iqbal, better known as Throwing Shade, is wearing multiple hats. When she is not DJing around the world or working on music in her South-Lo... Read more

Opinion and Insight

Lead Culture, Don’t Follow It

The One Show, 4 days, 7 hours ago

John Jay, President of Global Creative at Fast Retailing (UNIQLO), explains why brands should be making authentic cultural connections that drive insight

Catching up with John Jay during a flying trip to Tokyo, we find out what cultural insights are doing for the expansion of UNIQLO and why the Globa... Read more

Opinion and Insight

The Southern Hemisphere’s Hot and It’s Not Just the Weather…

Production Service Network PSN, 4 days, 10 hours ago

PSN’s production experts from around the world tell you why your next shoot should be below the equator

Despite the fact that countries in the southern hemisphere are sporting long days and lots of sunshine this time of year, they also provide excitin... Read more

Opinion and Insight

The Best 2017 Valentine’s Campaigns

LBB Editorial, 6 days, 4 hours ago

Burger King’s ‘Adult Meal’, Visa’s ‘Uncommon Truths’, Pamela Anderson’s night in, and more…

Ooh la la! There’s no avoiding the Valentine’s Day onslaught whether you’re a singleton happily playing the field or a Bridget Jones-style ‘smug ma... Read more

Opinion and Insight

A Formula for Long-Lasting Love in the Boardroom

iris, 6 days, 6 hours ago

iris' David Morley explains the secret to a perfect client-agency relationship

Remember those first dates, when you were consumed with each other; only had eyes for each other, nobody else mattered and they were the most impor... Read more

Opinion and Insight

‘Norway’s Not Just Sweden and Denmark’s Little Brother’

The One Show, 1 week, 3 days ago

CREATIVITY CHEAT SHEET: The One Show asks local creatives what essentials we need to know about this super creative market

Today sees global advertising and design awards show The One Show release its fourth instalment of ‘Creativity Cheat Sheet’. In a series of five co... Read more