Latest news
"You Can’t Just Stick It in Reverse": How to Make Sound Go Backwards
ENVY Advertising, 1 day, 2 hours ago
ENVY Advertising’s Ian 'Arge' Hargest reveals the sonic wizardry behind award-winning reverse and slo-mo sound design
Sound design is one of the industry’s unsung heroes. It is often an indispensable part of a commercial and some adverts even rely on the soundscape... Read more
Advertising Was Never Supposed to be a Generic Medicine
DDB New Zealand, 1 day, 12 hours ago
Damon Stapleton, chief creative officer of DDB New Zealand reveals his thoughts on how generic advertising is made
"Computers are useless. They can only give you answers." - Pablo PicassoThe first thing advertising has to do is be noticed. It would seem rig... Read more
The Wimlex Show Brings E-Commerce Trends to the Podcast
Dept, 4 days, 2 hours ago
Dept's Director of Data & Intelligence Willem Blom chats about The WimLex Show
A source of inspiration for everyone that wants to be updated on entrepreneurship and e-commerce. That is the goal of the new podcast by Willem Blo... Read more
Do We Give Clients What They Want, or What They Need?
Dept, 5 days ago
Dept's Campaign Strategist Mewael Fitiwi chats about 'McDonaldization' at the Dept Festival
When going to McDonald’s, we know what we get. Ordering a Happy Meal comes with as many surprises as the rotating monthly toy. So, basically none. ... Read more
How Is ‘Branded Content’ Changing the Face of Advertising?
Thirty Two Music, 5 days, 4 hours ago
Virtual Sound's Toby Slade-Baker and Alex Lodge explore the shifting production landscape
A diverse group of content producers and creatives were interviewed for this article by new audio post-production service Virtual Sound. Interviewe... Read more
From a Sneakerhead's Passion to the Future of E-Commerce
Dept, 6 days ago
Dept's Marketing Assistant Gus Eadie chats about one of the Dept Talks at the Dept Festival about StockX
It’s half-past two on a sunny summer's day at the third edition of Dept’s annual Festival. Queues of highly anticipated enthusiasts have already ga... Read more
Women’s Sports Are a Stronger Bet Than You Think – Here’s Why
lbbonline.com, 6 days, 5 hours ago
Wasserman's Lenah Ueltzen-Gabell says it’s time for businesses to target women’s football as an intrinsic part of their marketing strategies
The Winter Olympics, the FIFA Football World Cup and of course the annual hot list including the Champions League Final and Wimbledon make for quit... Read more
Celebrating 25 Years of Canada's Best Ads
lbbonline.com, 6 days, 6 hours ago
Effie Canada looks back at top notch Canadian creativity
As Effie Canada officially opens their call for entries, they are looking back at 25 years of the CASSIES Awards to celebrate just some of the most... Read more
Why the Daniels Are Uniting Music Video Directors
LBB Editorial, 6 days, 22 hours ago
Promo directors are connecting on social media to push for greater transparency and fairness, finds LBB's Laura Swinton as she chats to Daniels Kwan and Scheinert
It all started with a tweet. Daniel Kwan (one half of inimitable directing duo The Daniels, who are behind the likes of Turn Down for What and... Read more
Dept's Dublin Branch Discovers Golden Opportunity at the Rainbow's End
Dept, 1 week ago
Dept's Front-end Developer Aleksandra Gajda relates her experience working for new care rental app CarTrawler and its benefits for users and developers alike
What if you were offered the possibility to work abroad for a couple of months, would you seize the opportunity if it were to present itself? Well,... Read more