Latest news
Brand Insight: Mercedes-Benz on Enlisting The Coen Brothers to Reignite Easy Rider
LBB Editorial, 6 months, 2 weeks ago
Mercedes-Benz USA’s Vice President of Marketing Drew Slaven, and Merkley CEO Alex Gellert, on big ambitions for the AMG brand
Advertising during the Super Bowl in 2017 is estimated to cost around $5 million for 30-seconds of airtime. As a brand, if you take the plunge you ... Read more
Brand Insight: O2 on Helping Launch OnePlus into the Mainstream
LBB Editorial, 8 months, 3 weeks ago
A recent stunt saw passersby decode a digital billboard
OnePlus has been making waves in the mobile phone market for some time now thanks to its low-cost, high performance handsets. But despite the chatt... Read more
Brand Insight: Why Bose and Grey Shut Down Central London
Grey , 9 months, 4 weeks ago
Dance like nobody’s watching with this dream trip through ghostly London landmarks
Usually when a film shows central London emptied of people it’s the sign of a zombie apocalypse, but a new Bose film has flipped the script and tra... Read more
Zenith Launches Insights Magazine
Zenith, 10 months, 1 week ago
The new magazine aims to provide updates on global adspend trends
As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on... Read more
How Pizza Hut Is Inspiring Literacy Across the Globe
LBB Editorial, 11 months, 1 week ago
Doug Terfehr, Senior Director of Communications and Marketing at Pizza Hut, discusses the newly launched ‘Literacy Project’
In a bid to inspire underserved communities around the world, Pizza Hut recently launched ‘The Literacy Project’, an initiative that aims to impact... Read more
Taking on the Big Boys: How Innovation, Aspiration and Charlie Sheen Changed the Condom Conversation
LBB Editorial, 1 year, 1 month ago
LBB’s Laura Swinton caught up with the team at A Little Bird about their incredible journey for challenger brand LELO HEX
Launching a new product is never easy – but what do you do when the category leaders eat up a whopping 73% of the market share?The answer is: make ... Read more
Brand Insight: Poo~Pourri on Keeping It Real
LBB Editorial, 1 year, 3 months ago
Founder and CEO Suzy Batiz, and VP of Creative Nicole Story, explain why an honest, head-on approach is the only way
There are two things that can make or break a new brand; usability and savvy marketing. Poo~Pourri boasts both. The “before-you-go toilet spray” is... Read more
Brand Insight: If Carlsberg Did Advertising…
LBB Editorial, 1 year, 5 months ago
Dharmesh Rana, senior brand manager at Carlsberg on shopping trolleys, Protein World and that iconic strapline
Carlsberg is a brand with such a strong voice and proposition that when its ‘If Carslberg did’ strapline was retired, the public never quite let ... Read more
Brand Insight: Squarespace on Making Dreams Come True
LBB Editorial, 1 year, 6 months ago
LBB’s Addison Capper chats with CCO David Lee about the Super Bowl, Key & Peele, and going global
Like many of today’s most exciting companies, Squarespace was born in a university dorm room; more precisely in the 2004 University of Maryland dor... Read more
Brand Insight: How KitKat’s 80-Year-Old Brand is Keeping Up with Modern Break Times
LBB Editorial, 1 year, 6 months ago
KitKat Brand Manager Ellie Worley talks to Laura Swinton about rituals, micro-breaks and moment marketing
“Have a break. Have a KitKat.” As slogans go, the line for Nestle’s chocolatey, finger-y snack is one of advertising’s greatest hits.Conjured up in... Read more