Latest news
Three Key Takeaways from VidCon 2018
Trailer Park London, 3 months, 3 weeks ago
Trailer Park London team reveal a trio of key insights from the tech-focused event
This year’s VidCon felt more multi-platform than ever before. Just a couple of years ago it was pretty much entirely YouTube’s domain but this year... Read more
Why Strongbow and MTV Are Going Back to University
LBB Editorial, 4 months, 1 week ago
Heineken cider brand director Emma Sherwood-Smith explains the rationale behind their branded reality show ‘Re-Freshers Week’
Strongbow and MTV recently commissioned a new competitive reality show, produced by Viacom’s Elephant House Studios, that will transport participan... Read more
5 Best Social Media and Content Marketing Tips for the Business World
Salamandra, 4 months, 2 weeks ago
In this guide, Salamandra provides 5 of the best tips that businesses can incorporate into their social media strategy
In this guide, Salamandra present to you the 5 best tips that you can incorporate into your content marketing strategies.This guide is mainly targe... Read more
Soul Searching with San Miguel
LBB Editorial, 5 months ago
Dharmesh Rana, marketing controller of world beer for the Carlsberg Group, explains this year’s continuation of its Life Rich campaign
Last week San Miguel announced the return of its ‘alternative wealth’ approach to marketing with a new invitation to consumers to ‘Find their Rich’... Read more
Scary Stories with the Burger Bros
LOLA MullenLowe, 5 months, 1 week ago
Burger King CMO Fernando Machado and LOLA MullenLowe ECD Pancho Cassis talk scary ideas and their working relationship
A year ago Burger King was named Creative Marketer of the Year in Cannes, making the brand’s chief marketing officer Fernando Machado a sort of kin... Read more
5 Best Corporate Branding Changes
Salamandra, 5 months, 1 week ago
Salamandra develops a guide to the top five best corporate branding changes
Salamandra came up with this guide of some of the best branding styles that they think companies can take inspiration from, by incorporating simila... Read more
Meet the Future’s Sustainable Chocolate Entrepreneurs
72andSunny Amsterdam, 5 months, 1 week ago
We hear from the kids who took part in 72U Amsterdam’s Choco Bizz Kids residency programme
Last week 72andSunny Amsterdam’s creative residency programme, 72U, partnered with Tony’s Chocolonely to create a special edition of Fawaka’s Choco... Read more
How Three is Harnessing the Power of Memes and Snaps with its ‘Puggerfly’
LBB Editorial, 5 months, 2 weeks ago
Three UK’s head of comms and marketing execution talks to Alex Reeves about the partnership with Snapchat and its fabulous new animal mascot
Last week Three UK launched its latest ad campaign to celebrate the launch of its new partnership with Snapchat. The app is now included in Three’s... Read more
5 Approaches to Brand Visibility
Salamandra, 5 months, 2 weeks ago
Experts at Salamandra reveal five approaches that a brand can take to better improve its visibility
“What do the most successful businesses/brands have in common”? Let me re-phrase that… “what’s their secret…”.In terms of a brand environment, this... Read more
IKEA’s Brand of Warm, Swedish Homeliness
LBB Editorial, 5 months, 2 weeks ago
UK and Ireland marketing manager Laurent Tiersen explains the strategy behind IKEA’s stellar marketing track record
From the controversial (at the time) ‘Chuck Out Your Chintz’ to the iconic and expertly observed ‘Kitchen Party’ IKEA ads have set an admirably hig... Read more