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Brand Insight

Brand Insight: Canadian Tire’s Winter Olympic Success

LBB Editorial, 1 month, 4 weeks ago

Eva Salem, VP of marketing at Canadian Tire, on bringing a country together with ‘We All Play for Canada’

The tapping of hockey sticks is a sound synonymous in Canada with an expression of respect and sportsmanship shown by hockey players (it stems from... Read more

Brand Insight

Brand Insight: OneMain Financial

LBB Editorial, 2 months ago

The USA’s biggest consumer lender just got its first big brand campaign in its 100+ year history - CMO Kim Wijkstrom talks us through it

Kim Wijkstrom believes in the power of brands. It’s perhaps unsurprising when you learn that one of the earliest clients he worked on in his advert... Read more

Brand Insight

How Heineken is Uniting Lonely Football Fans in Real Time

Heineken , 2 months, 3 weeks ago

Global Brand Director, Anuraag Trikha, tells Laura Swinton why Heineken’s Champions League campaign proves that football fans love cats

“So far, I think the wisdom of the crowds seems to suggest that people focus on the good stuff and not the bad stuff. I think we are inherently goo... Read more

Brand Insight

Brand Insight: Visit Faroe Islands

LBB Editorial, 4 months, 2 weeks ago

Guðrið Højgaard, gives us the lowdown on a creative strategy so successful that most of the archipelagos’ hotels are already booked up for 2018

The Faroe Islands is a visually stunning archipelago nestled between the Norwegian Sea and the North Atlantic that, due to its remote location, oft... Read more

Brand Insight

How Leo Burnett and Corona Are Championing Emergent Mexico

Leo Burnett Worldwide, 4 months, 3 weeks ago

From 2016’s classy dig at Trump’s wall to the heartfelt efforts in response to 2017’s earthquakes, the brand’s work stays true to its 'limitless' positioning, writes LBB’s Laura Swinton

In Mexico, Corona is a big deal. A very big deal. Depending on which report you read, it’s one of (if not the) biggest brands in Mexico. And it’s c... Read more

Brand Insight

Switzerland is the Best Country in the World, Says 2018 Best Countries Report by Y&R’s BAV Group

Y&R - North America, 4 months, 4 weeks ago

Made in partnership with the Wharton School of the University of Pennsylvania, the rankings evaluate 80 countries across a range of criteria,

Switzerland held its position as the No. 1 country in the world, according to the 2018 Best Countries report, a rankings and analysis project ... Read more

Brand Insight

Brand Insight: Audi AG

LBB Editorial, 5 months ago

Jörg Dietzel on Audi’s moon mission, Asia and healthy creative competition

Many marketers like to talk about innovation and being on the cutting edge, but as Head of Creative/Sales Media at AUDI AG, Jörg Dietzel really is ... Read more

Brand Insight

How We Make It, 5 months, 2 weeks ago

Squarespace CCO, David Lee, on the importance of trimming the fat, adaptability, and the method behind the madness of their most recent creative campaign

Creativity and design are critical parts of Squarespace’s DNA. Over the years, we’ve iterated on our overarching creative vision to try and make su... Read more

Brand Insight

Zenith Publishes Issue 4 of Global Intelligence Magazine

Zenith, 6 months, 1 week ago

The magazine provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications

Today Zenith publishes the fourth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.As us... Read more

Brand Insight

Are You Experienced? San Miguel Wants to Help Enrich Your Life

LBB Editorial, 11 months ago

Brand Manager Dharmesh Rana chats to LBB’s Alex Reeves about how the beer brand is encouraging people to find an experience-rich world

This week San Miguel is offering inspiration for people to live richer lives, welcoming guests to The San Miguel Experience at London’s One Maryleb... Read more