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Brand Insight

How Heineken is Using Psychology to Nudge Drivers

Heineken , Thu, Jun 28, 2018

Laura Swinton digs into the science behind an intriguing experiment from the global beer brand, designed to encourage and support designated drivers

Being a designated driver is no fun. Surrounded by increasingly inebriated friends or colleagues, pushing you to break and have just one or two dri... Read more

Brand Insight

Londis' Local Campaign Selected for Bestad's Six of the Best' Series

In The Company Of Huskies, Wed, Jun 27, 2018

Ad was chosen by Per Pedersen, Global Creative Chairman at Grey New York

The Huskies team's recent Londis Local campaign “Like a local” announces it has gained global recognition from the prestigious Best Ads on TV&... Read more

Brand Insight

Three Key Takeaways from VidCon 2018

Trailer Park London, Wed, Jun 27, 2018

Trailer Park London team reveal a trio of key insights from the tech-focused event

This year’s VidCon felt more multi-platform than ever before. Just a couple of years ago it was pretty much entirely YouTube’s domain but this year... Read more

Brand Insight

Why Strongbow and MTV Are Going Back to University

LBB Editorial, Tue, Jun 05, 2018

Heineken cider brand director Emma Sherwood-Smith explains the rationale behind their branded reality show ‘Re-Freshers Week’

Strongbow and MTV recently commissioned a new competitive reality show, produced by Viacom’s Elephant House Studios, that will transport participan... Read more

Brand Insight

5 Best Social Media and Content Marketing Tips for the Business World

Salamandra, Thu, May 31, 2018

In this guide, Salamandra provides 5 of the best tips that businesses can incorporate into their social media strategy

In this guide, Salamandra present to you the 5 best tips that you can incorporate into your content marketing strategies.This guide is mainly targe... Read more

Brand Insight

Soul Searching with San Miguel

LBB Editorial, Tue, May 15, 2018

Dharmesh Rana, marketing controller of world beer for the Carlsberg Group, explains this year’s continuation of its Life Rich campaign

Last week San Miguel announced the return of its ‘alternative wealth’ approach to marketing with a new invitation to consumers to ‘Find their Rich’... Read more

Brand Insight

Scary Stories with the Burger Bros

LOLA MullenLowe, Thu, May 10, 2018

Burger King CMO Fernando Machado and LOLA MullenLowe ECD Pancho Cassis talk scary ideas and their working relationship

A year ago Burger King was named Creative Marketer of the Year in Cannes, making the brand’s chief marketing officer Fernando Machado a sort of kin... Read more

Brand Insight

5 Best Corporate Branding Changes

Salamandra, Thu, May 10, 2018

Salamandra develops a guide to the top five best corporate branding changes

Salamandra came up with this guide of some of the best branding styles that they think companies can take inspiration from, by incorporating simila... Read more

Brand Insight

Meet the Future’s Sustainable Chocolate Entrepreneurs

72andSunny Amsterdam, Tue, May 08, 2018

We hear from the kids who took part in 72U Amsterdam’s Choco Bizz Kids residency programme

Last week 72andSunny Amsterdam’s creative residency programme, 72U, partnered with Tony’s Chocolonely to create a special edition of Fawaka’s Choco... Read more

Brand Insight

How Three is Harnessing the Power of Memes and Snaps with its ‘Puggerfly’

LBB Editorial, Tue, May 01, 2018

Three UK’s head of comms and marketing execution talks to Alex Reeves about the partnership with Snapchat and its fabulous new animal mascot

Last week Three UK launched its latest ad campaign to celebrate the launch of its new partnership with Snapchat. The app is now included in Three’s... Read more