Latest news
5 Best Corporate Branding Changes
Salamandra, 3 months, 1 week ago
Salamandra develops a guide to the top five best corporate branding changes
Salamandra came up with this guide of some of the best branding styles that they think companies can take inspiration from, by incorporating simila... Read more
Meet the Future’s Sustainable Chocolate Entrepreneurs
72andSunny Amsterdam, 3 months, 2 weeks ago
We hear from the kids who took part in 72U Amsterdam’s Choco Bizz Kids residency programme
Last week 72andSunny Amsterdam’s creative residency programme, 72U, partnered with Tony’s Chocolonely to create a special edition of Fawaka’s Choco... Read more
How Three is Harnessing the Power of Memes and Snaps with its ‘Puggerfly’
LBB Editorial, 3 months, 3 weeks ago
Three UK’s head of comms and marketing execution talks to Alex Reeves about the partnership with Snapchat and its fabulous new animal mascot
Last week Three UK launched its latest ad campaign to celebrate the launch of its new partnership with Snapchat. The app is now included in Three’s... Read more
5 Approaches to Brand Visibility
Salamandra, 3 months, 3 weeks ago
Experts at Salamandra reveal five approaches that a brand can take to better improve its visibility
“What do the most successful businesses/brands have in common”? Let me re-phrase that… “what’s their secret…”.In terms of a brand environment, this... Read more
IKEA’s Brand of Warm, Swedish Homeliness
LBB Editorial, 3 months, 3 weeks ago
UK and Ireland marketing manager Laurent Tiersen explains the strategy behind IKEA’s stellar marketing track record
From the controversial (at the time) ‘Chuck Out Your Chintz’ to the iconic and expertly observed ‘Kitchen Party’ IKEA ads have set an admirably hig... Read more
Brand Insight: Chobani and the Magic of Food
LBB Editorial, 3 months, 4 weeks ago
Good food has great power, says Chobani CCO Leland Maschmeyer, who has spearheaded a romantic and folksy (and very creative) new aesthetic for the yoghurt brand
All brand categories come laden with their own baggage, weighed down by tropes and clichés that have built up and dug in over the years. Yoghurt is... Read more
Brand Insight: Canadian Tire’s Winter Olympic Success
LBB Editorial, 3 months, 4 weeks ago
Eva Salem, VP of marketing at Canadian Tire, on bringing a country together with ‘We All Play for Canada’
The tapping of hockey sticks is a sound synonymous in Canada with an expression of respect and sportsmanship shown by hockey players (it stems from... Read more
Brand Insight: OneMain Financial
LBB Editorial, 4 months ago
The USA’s biggest consumer lender just got its first big brand campaign in its 100+ year history - CMO Kim Wijkstrom talks us through it
Kim Wijkstrom believes in the power of brands. It’s perhaps unsurprising when you learn that one of the earliest clients he worked on in his advert... Read more
How Heineken is Uniting Lonely Football Fans in Real Time
Heineken , 4 months, 3 weeks ago
Global Brand Director, Anuraag Trikha, tells Laura Swinton why Heineken’s Champions League campaign proves that football fans love cats
“So far, I think the wisdom of the crowds seems to suggest that people focus on the good stuff and not the bad stuff. I think we are inherently goo... Read more
Brand Insight: Visit Faroe Islands
LBB Editorial, 6 months, 2 weeks ago
Guðrið Højgaard, gives us the lowdown on a creative strategy so successful that most of the archipelagos’ hotels are already booked up for 2018
The Faroe Islands is a visually stunning archipelago nestled between the Norwegian Sea and the North Atlantic that, due to its remote location, oft... Read more