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Brand Insight

Brand Insight: O2 on Helping Launch OnePlus into the Mainstream

LBB Editorial, 1 year ago

A recent stunt saw passersby decode a digital billboard

OnePlus has been making waves in the mobile phone market for some time now thanks to its low-cost, high performance handsets. But despite the chatt... Read more

Brand Insight

Brand Insight: Why Bose and Grey Shut Down Central London

Grey , 1 year, 1 month ago

Dance like nobody’s watching with this dream trip through ghostly London landmarks

Usually when a film shows central London emptied of people it’s the sign of a zombie apocalypse, but a new Bose film has flipped the script and tra... Read more

Brand Insight

Zenith Launches Insights Magazine

Zenith, 1 year, 2 months ago

The new magazine aims to provide updates on global adspend trends

As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on... Read more

Brand Insight

How Pizza Hut Is Inspiring Literacy Across the Globe

LBB Editorial, 1 year, 3 months ago

Doug Terfehr, Senior Director of Communications and Marketing at Pizza Hut, discusses the newly launched ‘Literacy Project’

In a bid to inspire underserved communities around the world, Pizza Hut recently launched ‘The Literacy Project’, an initiative that aims to impact... Read more

Brand Insight

Taking on the Big Boys: How Innovation, Aspiration and Charlie Sheen Changed the Condom Conversation

LBB Editorial, 1 year, 5 months ago

LBB’s Laura Swinton caught up with the team at A Little Bird about their incredible journey for challenger brand LELO HEX

Launching a new product is never easy – but what do you do when the category leaders eat up a whopping 73% of the market share?The answer is: make ... Read more

Brand Insight

Brand Insight: Poo~Pourri on Keeping It Real

LBB Editorial, 1 year, 7 months ago

Founder and CEO Suzy Batiz, and VP of Creative Nicole Story, explain why an honest, head-on approach is the only way

There are two things that can make or break a new brand; usability and savvy marketing. Poo~Pourri boasts both. The “before-you-go toilet spray” is... Read more

Brand Insight

Brand Insight: If Carlsberg Did Advertising…

LBB Editorial, 1 year, 9 months ago

Dharmesh Rana, senior brand manager at Carlsberg on shopping trolleys, Protein World and that iconic strapline

Carlsberg is a brand with such a strong voice and proposition that when its ‘If Carslberg did’ strapline was retired, the public never quite let ... Read more

Brand Insight

Brand Insight: Squarespace on Making Dreams Come True

LBB Editorial, 1 year, 10 months ago

LBB’s Addison Capper chats with CCO David Lee about the Super Bowl, Key & Peele, and going global

Like many of today’s most exciting companies, Squarespace was born in a university dorm room; more precisely in the 2004 University of Maryland dor... Read more

Brand Insight

Brand Insight: How KitKat’s 80-Year-Old Brand is Keeping Up with Modern Break Times

LBB Editorial, 1 year, 10 months ago

KitKat Brand Manager Ellie Worley talks to Laura Swinton about rituals, micro-breaks and moment marketing

“Have a break. Have a KitKat.” As slogans go, the line for Nestle’s chocolatey, finger-y snack is one of advertising’s greatest hits.Conjured up in... Read more

Brand Insight

Brand Insight: Why Keeping Creativity Close to Home Works for giffgaff

giffgaff, 1 year, 10 months ago

Giffgaff’s Tom Rainsford and Abi Pearl talk to Laura Swinton about taking creative in-house

Live streaming! Always on! Nimble! Judging by the buzzwords zooming around like angry wasps, advertising and marketing are all about living in the ... Read more