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Brand Insight

Switzerland is the Best Country in the World, Says 2018 Best Countries Report by Y&R’s BAV Group

Y&R - North America, 8 hours ago

Made in partnership with the Wharton School of the University of Pennsylvania, the rankings evaluate 80 countries across a range of criteria,

Switzerland held its position as the No. 1 country in the world, according to the 2018 Best Countries report, a rankings and analysis project ... Read more

Brand Insight

Brand Insight: Audi AG

LBB Editorial, 5 days, 7 hours ago

Jörg Dietzel on Audi’s moon mission, Asia and healthy creative competition

Many marketers like to talk about innovation and being on the cutting edge, but as Head of Creative/Sales Media at AUDI AG, Jörg Dietzel really is ... Read more

Brand Insight

How We Make It

lbbonline.com, 2 weeks, 1 day ago

Squarespace CCO, David Lee, on the importance of trimming the fat, adaptability, and the method behind the madness of their most recent creative campaign

Creativity and design are critical parts of Squarespace’s DNA. Over the years, we’ve iterated on our overarching creative vision to try and make su... Read more

Brand Insight

Zenith Publishes Issue 4 of Global Intelligence Magazine

Zenith, 1 month, 1 week ago

The magazine provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications

Today Zenith publishes the fourth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.As us... Read more

Brand Insight

Are You Experienced? San Miguel Wants to Help Enrich Your Life

LBB Editorial, 6 months, 1 week ago

Brand Manager Dharmesh Rana chats to LBB’s Alex Reeves about how the beer brand is encouraging people to find an experience-rich world

This week San Miguel is offering inspiration for people to live richer lives, welcoming guests to The San Miguel Experience at London’s One Maryleb... Read more

Brand Insight

What Is The Future Of Barbie And Branded Content For Mattel Inc?

The Branded Content Marketing Association, 6 months, 2 weeks ago

BCMA’s Back to the Future of Branded Content event discussed the success of the toymaker's past, present and potential gains in future

The second of BCMA’s Back to the Future of Branded Content series took place at Lions Entertainment part of Cannes festival and featured Mattel Inc... Read more

Brand Insight

Absolut: Pride, Progression and Vodka Kings

Cult, 6 months, 3 weeks ago

Constantin Bjerke draws out untold stories from the team behind one of the world’s biggest spirits brands

In an intimate interview, founder of production company and branded entertainment agency, Cult, Constantin Bjerke, speaks to Absolut’s Vice Preside... Read more

Brand Insight

Facebook UK Launches SME Council to Support Businesses That Connect and Collaborate

lbbonline.com, 8 months, 2 weeks ago

The launch of the SME Council is Facebook’s latest commitment to support small businesses and build a vibrant community of small businesses in the UK

Facebook has brought together fifteen rapidly-expanding small businesses from across the country to form its first UK SME Council – a platform to c... Read more

Brand Insight

Brand Insight: Why San Miguel is Hunting Out the Alt Rich

LBB Editorial, 9 months, 1 week ago

The beer brand is reaching out to the public to find the truly life-rich and celebrate the brand’s adventurous roots

“Ordinary riches can be stolen; real riches cannot. In your soul are infinitely precious things that cannot be taken from you.” So wrote Oscar Wild... Read more

Brand Insight

Unilever Brand Portfolio Valued at More Than Double KraftHeinz

lbbonline.com, 10 months, 1 week ago

Food brands have experienced a challenging year, with the top 4 all losing brand value

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The world’s 5... Read more