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Brand Insight

New Ocean Outdoor Study Reveals The Brand Building Power Of Full Motion DOOH Displays

Ocean Outdoor, 20 hours ago

Study discovers Full motion DOOH is 2.5 times more impactful than static sites

Neuroscience research demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static display... Read more

Brand Insight

Y&R Moves to Middle America to Live & Learn

Y&R - North America, 2 months, 2 weeks ago

Y&R strategists will reside in four cities to experience and understand regional life in latest cultural immersion project

Y&R North America launched today an 8-week long cultural immersion project aimed at better understanding the life and core values of people acr... Read more

Brand Insight

Are You Experienced? San Miguel Wants to Help Enrich Your Life

LBB Editorial, 4 months ago

Brand Manager Dharmesh Rana chats to LBB’s Alex Reeves about how the beer brand is encouraging people to find an experience-rich world

This week San Miguel is offering inspiration for people to live richer lives, welcoming guests to The San Miguel Experience at London’s One Maryleb... Read more

Brand Insight

What Is The Future Of Barbie And Branded Content For Mattel Inc?

The Branded Content Marketing Association, 4 months, 1 week ago

BCMA’s Back to the Future of Branded Content event discussed the success of the toymaker's past, present and potential gains in future

The second of BCMA’s Back to the Future of Branded Content series took place at Lions Entertainment part of Cannes festival and featured Mattel Inc... Read more

Brand Insight

Absolut: Pride, Progression and Vodka Kings

Cult, 4 months, 2 weeks ago

Constantin Bjerke draws out untold stories from the team behind one of the world’s biggest spirits brands

In an intimate interview, founder of production company and branded entertainment agency, Cult, Constantin Bjerke, speaks to Absolut’s Vice Preside... Read more

Brand Insight

Facebook UK Launches SME Council to Support Businesses That Connect and Collaborate, 6 months, 2 weeks ago

The launch of the SME Council is Facebook’s latest commitment to support small businesses and build a vibrant community of small businesses in the UK

Facebook has brought together fifteen rapidly-expanding small businesses from across the country to form its first UK SME Council – a platform to c... Read more

Brand Insight

Brand Insight: Why San Miguel is Hunting Out the Alt Rich

LBB Editorial, 7 months ago

The beer brand is reaching out to the public to find the truly life-rich and celebrate the brand’s adventurous roots

“Ordinary riches can be stolen; real riches cannot. In your soul are infinitely precious things that cannot be taken from you.” So wrote Oscar Wild... Read more

Brand Insight

It's Time For Brands To Stop The Social Pollution

ZAK, 7 months, 2 weeks ago

Matthew Bennett is Chief Creative Officer at ZAK and thinks in 2017, advertisers need to start being more realistic

Until the next big thing comes along, social is going to continue to be the most effective, value-for-money way of amplifying any brand message. Bu... Read more

Brand Insight

What Happens When a Long Established Brand Looks to Reposition Itself to a Millennial Audience?

ZAK, 7 months, 2 weeks ago

Joanna Davies, CEO and founder of Clerkenwell based agency ZAK explains all

It’s official; the under 30s are the influencers, tastemakers, official critics and reviewers in society today. This consumer audience makes up a q... Read more

Brand Insight

Unilever Brand Portfolio Valued at More Than Double KraftHeinz, 8 months ago

Food brands have experienced a challenging year, with the top 4 all losing brand value

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The world’s 5... Read more