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Brand Insight

Production Portugal Expands to Los Angeles

Production Portugal, Wed, Nov 20, 2019

Producer Sofia Noronha relocates to kick-start new office

Production Portugal has been running for almost two decades, with its 20th anniversary coming up next year. After shooting under the glowing light ... Read more

Brand Insight

Brand Insight: How HP Is Getting Real for the Holidays

LBB Editorial, Fri, Nov 15, 2019

Deepak Masand, global head of print marketing at HP, on the brand's Christmas campaign with Goodby Silverstein & Partners and Michel Gondry

Christmas is a time meant for togetherness but statistics suggest that the average family spends over 250 hours on their screens over the holidays.... Read more

Brand Insight

Felt Music's Big Move

Felt Music, Thu, Nov 14, 2019

Felt says goodbye to it's home for the past 16 years

After 16 years being homed at 75 Berwick Street, Felt has flown the nest. Looking back over the years, we've had the pleasure of working with so m... Read more

Brand Insight

Amazon Voted the UK's Top Brand

Impero, Tue, Nov 12, 2019

The online service leads the top ten

Global tech giant Amazon won out over 30 brands as the nation’s favourite brand.In a study which asked 2000 people to vote for their favourite bran... Read more

Brand Insight

New Survey Suggests Brand Activism Is on the Rise

CPPR, Wed, Nov 06, 2019

Content-led advertising continues to grow as brands address social and environmental challenges

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase ... Read more

Brand Insight

Advertising Production: The Motor That Drives the Audiovisual Industry in Spain

APCP, Thu, Sep 26, 2019

Turnover sees a 4% increase compared to previous years

The Spanish Advertising Production Association (APCP) has presented their 3rd annual Study of the Economic Impact of Advertising Production in Spai... Read more

Brand Insight

VMLY&R Launches D2C DNA, Book Exploring Direct-to-Consumer Brands

VMLY&R - North America, Mon, Sep 16, 2019

Book explains the new DNA that legacy brands must develop to compete in modern retail

VMLY&R, in association with Kantar, announced today the release of D2C DNA, a book that explores and explains the 23 characteristics, traits an... Read more

Brand Insight

Lego Builds for the Future and Boosts Korean Creativity

LBB Editorial, Mon, Sep 02, 2019

Korea General Manager Michael Ebbensen talks challenges and lights up the room at Ad Stars 2019, writes LBB’s Laura Swinton

If you’ve ever been unsure about your position on the debate of long-term brand building versus short term tactical bumps and ROI-bound digital cam... Read more

Brand Insight

Badoo Shows Honesty Is the Best Policy When It Comes to Dating Apps

LBB Editorial, Tue, Aug 06, 2019

With a new brand campaign about openness and honesty colliding awkwardly with an investigation into accusations of internal toxicity, LBB’s Laura Swinton chats to CMO Dominic Gallello

Naysayers may moan and groan about the unavoidable and inexorable rise of online dating – and if you’re single in 2019, it really does feel unavoid... Read more

Brand Insight

How AXE Moved Advertising Masculinity Beyond ‘Spray to Get Laid’

72andSunny Amsterdam, Mon, Jul 22, 2019

72andSunny Amsterdam’s executive strategy director Stephanie Feeney reflects on the trailblazing work that one 2016 campaign did to move male representation in advertising

After AXE launched its ‘Find Your Magic’ ad in January 2016, the way advertising represents men was never the same again. The first campaign for th... Read more