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Brand Insight

Sex Doesn’t Just Sell: How Skyn is Having Nuanced Conversations Around Intimacy

Sid Lee, 2 weeks, 4 days ago

LifeStyles Healthcare CEO Jeyan Heper and Sid Lee’s Alex Pasini tell LBB’s Alex Reeves how sex-related brands need to behave in 2018

The world was really quite different ten years ago, wasn’t it? The iPhone was still new-fangled technology, Netflix was still a DVD rental company ... Read more

Brand Insight

The Ministry: From Dance Music Temple to Creative Workspace

LBB Editorial, 4 weeks ago

Almost three decades since Ministry of Sound created a sanctuary for electronic music in South London the brand is applying its philosophy to a new project

Whether you’re into dance music or not, the Ministry of Sound brand is iconic. Since it began in 1991, opening a pioneering nightclub in a neglecte... Read more

Brand Insight

Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy

POSSIBLE North America, 1 month ago

Research finds consumers tend to purchase where they search, with 51% of consumers starting their online shopping journey on Amazon

Amazon’s influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released today by Salmon,... Read more

Brand Insight

How Heineken is Using Psychology to Nudge Drivers

Heineken , 1 month, 3 weeks ago

Laura Swinton digs into the science behind an intriguing experiment from the global beer brand, designed to encourage and support designated drivers

Being a designated driver is no fun. Surrounded by increasingly inebriated friends or colleagues, pushing you to break and have just one or two dri... Read more

Brand Insight

Londis' Local Campaign Selected for Bestad's Six of the Best' Series

In The Company Of Huskies, 1 month, 3 weeks ago

Ad was chosen by Per Pedersen, Global Creative Chairman at Grey New York

The Huskies team's recent Londis Local campaign “Like a local” announces it has gained global recognition from the prestigious Best Ads on TV&... Read more

Brand Insight

Three Key Takeaways from VidCon 2018

Trailer Park London, 1 month, 3 weeks ago

Trailer Park London team reveal a trio of key insights from the tech-focused event

This year’s VidCon felt more multi-platform than ever before. Just a couple of years ago it was pretty much entirely YouTube’s domain but this year... Read more

Brand Insight

Why Strongbow and MTV Are Going Back to University

LBB Editorial, 2 months, 2 weeks ago

Heineken cider brand director Emma Sherwood-Smith explains the rationale behind their branded reality show ‘Re-Freshers Week’

Strongbow and MTV recently commissioned a new competitive reality show, produced by Viacom’s Elephant House Studios, that will transport participan... Read more

Brand Insight

5 Best Social Media and Content Marketing Tips for the Business World

Salamandra, 2 months, 3 weeks ago

In this guide, Salamandra provides 5 of the best tips that businesses can incorporate into their social media strategy

In this guide, Salamandra present to you the 5 best tips that you can incorporate into your content marketing strategies.This guide is mainly targe... Read more

Brand Insight

Soul Searching with San Miguel

LBB Editorial, 3 months, 1 week ago

Dharmesh Rana, marketing controller of world beer for the Carlsberg Group, explains this year’s continuation of its Life Rich campaign

Last week San Miguel announced the return of its ‘alternative wealth’ approach to marketing with a new invitation to consumers to ‘Find their Rich’... Read more

Brand Insight

Scary Stories with the Burger Bros

LOLA MullenLowe, 3 months, 1 week ago

Burger King CMO Fernando Machado and LOLA MullenLowe ECD Pancho Cassis talk scary ideas and their working relationship

A year ago Burger King was named Creative Marketer of the Year in Cannes, making the brand’s chief marketing officer Fernando Machado a sort of kin... Read more