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Brand Insight

Unruly Applies MediaCom's Cultural Insights Research to Testing and Targeting Solutions

MediaCom Beyond Advertising, 3 days, 1 hour ago

Unruly applies exclusive cultural insights and data to its video targeting segments to help brands reach new global markets

Australian consumers are less likely to be impressed by designer labels and celebrity endorsements and are among the most competitive in the wo... Read more

Brand Insight

Wavemaker and Ogilvy Launch Effectiveness Lab in India

Wavemaker Global, 1 month ago

Branded content will be the first area of study that the lab will investigate

Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectivenes... Read more

Brand Insight

Brand Insight: Visit Faroe Islands

LBB Editorial, 1 month, 3 weeks ago

Guðrið Højgaard, gives us the lowdown on a creative strategy so successful that most of the archipelagos’ hotels are already booked up for 2018

The Faroe Islands is a visually stunning archipelago nestled between the Norwegian Sea and the North Atlantic that, due to its remote location, oft... Read more

Brand Insight

How Leo Burnett and Corona Are Championing Emergent Mexico

Leo Burnett Worldwide, 1 month, 3 weeks ago

From 2016’s classy dig at Trump’s wall to the heartfelt efforts in response to 2017’s earthquakes, the brand’s work stays true to its 'limitless' positioning, writes LBB’s Laura Swinton

In Mexico, Corona is a big deal. A very big deal. Depending on which report you read, it’s one of (if not the) biggest brands in Mexico. And it’s c... Read more

Brand Insight

Switzerland is the Best Country in the World, Says 2018 Best Countries Report by Y&R’s BAV Group

Y&R - North America, 2 months ago

Made in partnership with the Wharton School of the University of Pennsylvania, the rankings evaluate 80 countries across a range of criteria,

Switzerland held its position as the No. 1 country in the world, according to the 2018 Best Countries report, a rankings and analysis project ... Read more

Brand Insight

Brand Insight: Audi AG

LBB Editorial, 2 months ago

Jörg Dietzel on Audi’s moon mission, Asia and healthy creative competition

Many marketers like to talk about innovation and being on the cutting edge, but as Head of Creative/Sales Media at AUDI AG, Jörg Dietzel really is ... Read more

Brand Insight

How We Make It, 2 months, 2 weeks ago

Squarespace CCO, David Lee, on the importance of trimming the fat, adaptability, and the method behind the madness of their most recent creative campaign

Creativity and design are critical parts of Squarespace’s DNA. Over the years, we’ve iterated on our overarching creative vision to try and make su... Read more

Brand Insight

Zenith Publishes Issue 4 of Global Intelligence Magazine

Zenith, 3 months, 1 week ago

The magazine provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications

Today Zenith publishes the fourth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.As us... Read more

Brand Insight

Are You Experienced? San Miguel Wants to Help Enrich Your Life

LBB Editorial, 8 months, 1 week ago

Brand Manager Dharmesh Rana chats to LBB’s Alex Reeves about how the beer brand is encouraging people to find an experience-rich world

This week San Miguel is offering inspiration for people to live richer lives, welcoming guests to The San Miguel Experience at London’s One Maryleb... Read more

Brand Insight

What Is The Future Of Barbie And Branded Content For Mattel Inc?

The Branded Content Marketing Association, 8 months, 2 weeks ago

BCMA’s Back to the Future of Branded Content event discussed the success of the toymaker's past, present and potential gains in future

The second of BCMA’s Back to the Future of Branded Content series took place at Lions Entertainment part of Cannes festival and featured Mattel Inc... Read more