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Brand Insight

You Are What You Eat, According to Golden Corral Buffet

The VIA Agency, Wed, Feb 05, 2020

The campaign from The Via Agency uses colourful spots with people who resemble their favourite food

Golden Corral plays on the classic aphorism, 'You Are What You Eat,' in a series of new creative spots from The Via Agency.The Raleigh, North Carol... Read more

Brand Insight

Humanising Customer Experience with Ford’s Sheryl Connelly

R/GA New York, Wed, Jan 22, 2020

R/GA CMO Jess Greenwood talks CX, rubber ducks and more with Ford’s chief futurist

For almost a decade now, the Ford Motor Company has released an annual trends report at the start of each year to gauge how consumers are feeling a... Read more

Brand Insight

Get to Know Papa John’s First Ever Chief Vegan Officer

LBB Editorial, Tue, Jan 21, 2020

Clare Every has spent much of her working life at ad agencies - now the Little London Vegan is also set to be the pizza delivery brand’s eyes and ears on all things vegan

Clare Every has spent much of her working life at advertising agencies. After cutting her teeth as a PA at MediaCom in London she headed to the Mul... Read more

Brand Insight

Brand Insight: How HP Is Getting Real for the Holidays

LBB Editorial, Fri, Nov 15, 2019

Deepak Masand, global head of print marketing at HP, on the brand's Christmas campaign with Goodby Silverstein & Partners and Michel Gondry

Christmas is a time meant for togetherness but statistics suggest that the average family spends over 250 hours on their screens over the holidays.... Read more

Brand Insight

Amazon Voted the UK's Top Brand

Impero, Tue, Nov 12, 2019

The online service leads the top ten

Global tech giant Amazon won out over 30 brands as the nation’s favourite brand.In a study which asked 2000 people to vote for their favourite bran... Read more

Brand Insight

New Survey Suggests Brand Activism Is on the Rise

CPPR, Wed, Nov 06, 2019

Content-led advertising continues to grow as brands address social and environmental challenges

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase ... Read more

Brand Insight

Advertising Production: The Motor That Drives the Audiovisual Industry in Spain

APCP, Thu, Sep 26, 2019

Turnover sees a 4% increase compared to previous years

The Spanish Advertising Production Association (APCP) has presented their 3rd annual Study of the Economic Impact of Advertising Production in Spai... Read more

Brand Insight

VMLY&R Launches D2C DNA, Book Exploring Direct-to-Consumer Brands

VMLY&R - North America, Mon, Sep 16, 2019

Book explains the new DNA that legacy brands must develop to compete in modern retail

VMLY&R, in association with Kantar, announced today the release of D2C DNA, a book that explores and explains the 23 characteristics, traits an... Read more

Brand Insight

Lego Builds for the Future and Boosts Korean Creativity

LBB Editorial, Mon, Sep 02, 2019

Korea General Manager Michael Ebbensen talks challenges and lights up the room at Ad Stars 2019, writes LBB’s Laura Swinton

If you’ve ever been unsure about your position on the debate of long-term brand building versus short term tactical bumps and ROI-bound digital cam... Read more

Brand Insight

Badoo Shows Honesty Is the Best Policy When It Comes to Dating Apps

LBB Editorial, Tue, Aug 06, 2019

With a new brand campaign about openness and honesty colliding awkwardly with an investigation into accusations of internal toxicity, LBB’s Laura Swinton chats to CMO Dominic Gallello

Naysayers may moan and groan about the unavoidable and inexorable rise of online dating – and if you’re single in 2019, it really does feel unavoid... Read more