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Awards and Events

85 Winners Announced at IMC European Awards 2017

lbbonline.com, 11 months, 1 week ago

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe

85 Winners Announced at IMC European Awards 2017

85 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 32 agencies from 7 countries.

Czech Republic took the lead with 21 trophies, followed by Ireland with 19, United Kingdom 15, Italy 14, Belgium 12, Spain 3 and Germany 1. 

Outstanding winners are Havas Dublin from Ireland with a total of 10 awards – 3 for Superfan Stunt and These Little Things each, 2 for Hennessy Very Special and Tiger Uncage Originals each and These Days from Belgium with 8 awards – 3 for Coins of Hope, 2 for Disposable CamerApp and Put a Price on your precious each, and 1 for Floor 99.9.

The Grand Prix for an exceptional work was presented to These Days for their campaign Coins of Hope for Child Focus, the Belgian centre for Missing Children. Their amazing idea of depicting a missing child on a new euro coin have helped to create awareness and spread the hope for every missing child simply by spending the Coin of Hope.

IMC EUROPEAN AWARDS: 2017 WINNERS
Country Agency Name Campaign Client Category
BBDO Belgium Scarlet drops roaming Bruno Delhaise Brand Building
charges
BBDO Belgium Scarlet drops roaming Bruno Delhaise Product Launch/Relaunch/Trial
charges campaigns
BBDO Belgium Scarlet drops roaming Bruno Delhaise Integrated Communication
charges
Havas Brussels The 12thDevil EDF Luminus Sponsorship/Joint Effort/Tie-in
These Days Coins of Hope Child Focus Cause, Charity/Non-profit
BELGIUM Marketing or Social
These Days Coins of Hope Child Focus Innovative Idea or Concept
These Days Coins of Hope Child Focus Integrated Communication
These Days Put a Price on your precious Child Focus Digital Communications
These Days Put a Price on your precious Child Focus Small Budget
These Days Disposable CameraApp Telenet Digital Communications
These Days Disposable CameraApp Telenet Direct 1:1
These Days Floor 99.9 Stanley Black & Decker Event Marketing
Garp integrated 21 things to discover before Mondelez Integrated Communication
they grow up
Geometry Global Salvation Paper The Salvation Army Cause, Charity/Non-profit
s.r.o. Marketing or Social
Geometry Global Salvation Paper The Salvation Army Innovative Idea or Concept
s.r.o.
Geometry Global Salvation Paper The Salvation Army Product Launch/Relaunch/Trial
s.r.o. campaigns
CZECH
Geometry Global Salvation Paper The Salvation Army Small Budget
REPUBLIC
s.r.o.
Leemon Concept, Table tennis as you may not Czech Table Tennis Innovative Idea or Concept
s.r.o. know it Association
Leemon Concept, Table tennis as you may not Czech Table Tennis Sponsorship/Joint Effort/Tie-in
s.r.o. know it Association
Momentum Czech The Stars of Tomorrow Ferrero Ceska Brand Building
Republic
Momentum Czech The Stars of Tomorrow Ferrero Ceska Innovative Idea or Concept
IMC EUROPEAN AWARDS: 2017 WINNERS
Republic
Momentum Czech The Stars of Tomorrow Ferrero Ceska Integrated Communication
Republic
Momentum Czech The Stars of Tomorrow Ferrero Ceska Product Launch/Relaunch/Trial
Republic campaigns
Momentum Czech The Manual of Smart Car ŠkoFIN Branded Content
Republic Financing
Momentum Czech The Manual of Smart Car ŠkoFIN Innovative Idea or Concept
Republic Financing
SYMBIO You Don't Have to HARTMAN - RICO a. s. Brand Building
SYMBIO You Don't Have to HARTMAN - RICO a. s. Digital Communications
SYMBIO You Don't Have to HARTMAN - RICO a. s. Innovative Idea or Concept
Underline, a.s. IT Navigation t-shirt ALEF Distribution CZ, s.r.o. Direct 1:1
Underline, a.s. IT Navigation t-shirt ALEF Distribution CZ, s.r.o. Product Launch/Relaunch/Trial
campaigns
WELLEN a.s. My Food - Relaunch MyFoodMarket, s.r.o. Retail or Trade Marketing -
Dealer / Salesforce
Wunderman Prague Ford Charity handball Ford Motor Company Branded Content
Wunderman Prague Foodie Travellers Cestovní kancelář FISCHER, Digital Communications
a.s.
wvp Marco Polo Relaunch MAIRDUMONT GmbH & Co. Product Launch/Relaunch/Trial
GERMANY Werbegesellschaft Campaign KG campaigns
mbH
Because XM NIVEA Electric Picnic Beiersdorf Event Marketing
Experience
Because XM NIVEA Electric Picnic Beiersdorf Sponsorship/Joint Effort/Tie-in
Experience
Connector The Huawei Snapys Huawei Digital Communications
IRELAND Guns or Knives Dairygold Make A Minute Dairygold Brand Building
Havas Dublin Hennessy Very Special Edward Dillon Brand Building
Havas Dublin Hennessy Very Special Edward Dillon Innovative Idea or Concept
Havas Dublin Superfan Stunt PepsiCo Branded Content
Havas Dublin Superfan Stunt PepsiCo Event Marketing
IMC EUROPEAN AWARDS: 2017 WINNERS
Havas Dublin Superfan Stunt PepsiCo Sponsorship/Joint Effort/Tie-in
Havas Dublin These Little Things Peter McVerry Trust Cause, Charity/Non-profit
Marketing or Social
Havas Dublin These Little Things Peter McVerry Trust Innovative Idea or Concept
Havas Dublin These Little Things Peter McVerry Trust Integrated Communication
Havas Dublin Tiger Uncage Originals Heineken Ireland Direct 1:2
Havas Dublin Tiger Uncage Originals Heineken Ireland Product Launch/Relaunch/Trial
campaigns
Ogilvy Mustang Run Ford Ireland Branded Content
Ogilvy Mustang Run Ford Ireland Digital Communications
Ogilvy Mustang Run Ford Ireland Integrated Communication
Verve the Live Magnum Release the Beast Unilever Product Launch/Relaunch/Trial
Agency campaigns
Verve the Live Just Eat Summer of Festivals Just Eat Ireland Sponsorship/Joint Effort/Tie-in
Agency
Bitmama SPADELLAMI Gruppo Fini Product Launch/Relaunch/Trial
campaigns
cdm milan Missione Ambiente by Bosch: Robert Bosch Loyalty Marketing
Multicultural Edition
cdm milan Congresso Sin 2016 Venezia Teva Italia Retail or Trade Marketing -
Dealer / Salesforce
Gruppo Roncaglia 4MATIC Adaptive Story Mercedes-Benz Digital Communications
Gruppo Roncaglia 4MATIC Adaptive Story Mercedes-Benz Innovative Idea or Concept
Gruppo Roncaglia #GoMB Mercedes-Benz Digital Communications
ITALY Gruppo Roncaglia #GoMB Mercedes-Benz Direct 1:1
Gruppo Roncaglia Unieuro Club - I love my Unieuro Loyalty Marketing
passion
LiveXtension History rewritten Gut edizioni Small Budget
The Big Now #FollowContador Polartec Digital Communications
The Big Now #FollowContador Polartec Product Launch/Relaunch/Trial
campaigns
The Big Now #FollowContador Polartec Small Budget
TRUE COMPANY LELO e Le Storie Tese LELOi AB Innovative Idea or Concept
TRUE COMPANY LELO e Le Storie Tese LELOi AB Product Launch/Relaunch/Trial
IMC EUROPEAN AWARDS: 2017 WINNERS
campaigns
360 MARKETING &
COMM. POETRY IN A BOTTLE BODEGAS BARBADILLO Brand Building
360 MARKETING &
SPAIN
COMM. BARBADILLO 360 CAMPAIGN BODEGAS BARBADILLO Integrated Communication
360 MARKETING &
COMM. FROM GREEN TO BLUE BODEGAS BARBADILLO Small Budget
Brand & Deliver Join the Radeon Rebellion Radeon Technologies Group Product Launch/Relaunch/Trial
Marketing LTD campaigns
Haygarth Clarins Urban Oasis Clarins (UK) Ltd Event Marketing
Haygarth Clarins Urban Oasis Clarins (UK) Ltd Innovative Idea or Concept
ignis Jameson #BeOriginal360 Pernod Ricard Global Travel Branded Content
Retail
ignis Jameson #BeOriginal360 Pernod Ricard Global Travel Digital Communications
Retail
ignis Jameson #BeOriginal360 Pernod Ricard Global Travel Innovative Idea or Concept
UNITED Retail
KINGDOM RPM Only One Captain Morgan Diageo Innovative Idea or Concept
TLC Marketing Relish Rewards Pallas Foods B2B
TLC Marketing Relish Rewards Pallas Foods Loyalty Marketing
TLC Marketing Giant Chip Fork TLC Marketing UK B2B
TLC Marketing Giant Chip Fork TLC Marketing UK Direct 1:1
TracyLocke Dolce by Ferrero Rocher Ferrero UK Brand Building
TracyLocke Dolce by Ferrero Rocher Ferrero UK Event Marketing
TracyLocke Dolce by Ferrero Rocher Ferrero UK Integrated Communication
Toucan Peperami Stunt Animal in the LSI Netherlands BV and Sony Sponsorship/Joint Effort/Tie-in
Angry Birds Movie UK
GRAND PRIX These Days Coins of Hope Child Focus Integrated Communication

IMCC Chairman, Ondrej Gottwald, said, “I am truly happy to announce that this year we have shortlisted 85 works out of 124 entries from 8 countries. This year’s quality of entries is again higher and it shows continuous positive trend in our industry. I would like to thank the jury for the excellent and professional voluntary work from them.”    

According to IMC European Awards Chair, Renate Vogt, “The number of campaigns entered in the IMC competition of 2017 was impressive. The highest number of cases ever was presented to 45 international judges. Not only the high number (124), but also the quality of cases made it a very tough job for the international jury to come up with a balanced and well augmented judgement within the 14 categories. We’ve seen some very impressive campaigns really “standing out from the crowd”, using new and innovative approaches, re-inventing a brand, bringing people to action. Examples which should be shared to learn from.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first round selection was made by a jury panel made up of 45 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Brussels on 18 November. All entries and judging procedures were managed via the official website at www.imcceurope.com.
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