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Creative

72andSunny Gets The Squad Back Together in Live-Action COD Trailer

Call of Duty: WWII spot directed by Simon McQuoid

72andSunny Gets The Squad Back Together in Live-Action COD Trailer

Call of Duty returns to its roots for the release of Call of Duty: WW II in their latest live-action trailer, 'Reassemble!' which embraces the most powerful element of the franchise - the fans. In partnership with creative agency 72andSunny, the two created a first for the franchise with three unique versions of the trailer centred around the same narrative.

French, UK and global trailers follow the reassembly of three different squads to put real-life fans front and centre. In his Call of Duty directorial debut, Simon McQuoid helps celebrate the reassembling of the squad with a humorous :90 piece centred on friendship and the lure of reuniting to play the game.
 
Call of Duty: WWII marks a dramatic return to the franchise’s roots in an experience that redefines World War II for a new gaming generation. Players will be immersed in combat across three robust game modes; Campaign, Multiplayer and Nazi Zombies. The Campaign mode transports players to the European theatre as they engage in an all-new story set in iconic World War II locations. Multiplayer marks an exciting return to the roots and combat that defined the franchise, offering fast-paced, grounded action with an iconic arsenal of weapons and equipment. Nazi Zombies is an original, terrifying co-operative mode that unleashes a frightening new horror story as a dark and sinister plot unfolds to unleash an invincible army of the dead.

Check out the global, UK and French trailers below.

Global:



UK:



France:


Advertiser

Brand: Activision Blizzard

Creative Agency

Writer: Samuel Moore (Snr)

Strategist: Alex Morrison

Senior Producer: Dave Stephenson

Senior Designer: Juri Zaech

Producer: Vivian Le (Junior), Nick Phillips

Group Creative Director: Matthew Curry

Executive Producer: Zeynep Taslica

Creative Director: Rob Teague, Tim Wolfe

Creative Chairman: Glenn Cole

Creative Agency: 72andSunny

Chief Production Officer: Tom Dunlap

Business Director : Kallie Halbach

Business Coordinator: Kelsey Buehler

Business Affairs Manager: Jesse Sinkiewicz

Brand Director: Simon Hall (Group), William Nader

Brand Coordinator: Tanya Zaccaro

Production Company

Director: Simon McQuoid

Category: Events , Sports and leisure

Genre: Action , Comedy , People