72andSunny Amsterdam has recently promoted Simone Moessinger to Creative Director, in a further commitment to creating culture-defining work on behalf of brands. 

A true citizen of the world, Swiss-American Simone Moessinger grew up between Europe and the USA, and is fluent in six different languages. With over 10 years of experience, Moessinger has worked for W+K in Portland, London and Amsterdam, creating work for Nike and ESPN, and then Anomaly NY, where she developed work for brands such as Converse, Nike, Umbro and Budweiser. 

In 2015, Simone Moessinger joined 72andSunny Amsterdam’s creative team, and since then has helped produce impactful, global work for Google, Benetton and Samsung. She is particularly proud of the work she developed for Samsung for the 2016 Youth Olympic games, which gave  a voice to young athletes who often feel alone, encouraging them to pursue their dreams. 

Simone is deeply invested in exploring brands’ power to be a platform for good and strives to create work that makes both people and partners understand their full potential. She will continue to help 72andSunny Amsterdam dig deeper to deliver progressive work that works across borders and deep in markets with partners such as Axe, Google, HeForShe, adidas, Bugaboo. 

Moessinger will report into the agency’s Executive Creative Directors, Carlo Cavallone and Stuart Harkness.

Carlo Cavallone, Executive Creative Director at 72andSunny Amsterdam says: "I'm so happy that Simone is stepping up with us, joining the leadership of this office. She has a unique ability to cut through the bullshit with laser-quality precision insights, while delivering highly emotional, heartwarming work."