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Creative

215 McCann Tells a Furry Fable of Cats and Pandas for Minecraft

Hoku Uchiyama and Adam Bolt direct tale of an ancient nap-off gone horribly wrong

215 McCann Tells a Furry Fable of Cats and Pandas for Minecraft

Minecraft is more than a game. It’s a wide-open world full of action and adventure that inspires a community of players to build and explore. With such an active and collaborative community, Minecraft developers take pride in continually tweaking, updating, and evolving the world and biomes in the game to give players something to get excited about.

To announce that Minecraft will be adding two of the most beloved animals in the world, cats and pandas, into the game this Christmas as the first part of a game update coming to Minecraft, 215 McCann is working with Minecraft to tell the untold story of 'Cats and Pandas' on the smallest of scales.

Well, the Pandas are new. And most of the cats are new, but some basic cats were in the game previously but only available once a player tamed an ocelot. And these new cats are awesome.

The tale of an ancient nap-off gone horribly wrong is told on handcrafted sets with miniature puppets and props. This created a unique visual storytelling approach that stayed true to the blocky aesthetic of the digital world of Minecraft, turning it into a charming blocky physical world made of props and scale models.

The 'Cats and Pandas' film premiered at X018, an Xbox event, on November 10th and will run on owned and operated channels organically. Cat and panda mobs come to Bedrock Engine platforms (mobile devices, Xbox One, Nintendo Switch, Windows PC) next month.

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Client

Advertiser: Microsoft / Minecraft

Brand Director: Lydia Winters

Manager, Marketing Communications: Melissa Jenkins

Senior Director of Marketing: Taylor Smith

Communications Director: (Creative) Owen Jones

Director, Marketing and Communications: Fergus Lynch

Senior Marketing Manager: Emily Orrson

Project Manager: Nicolette Suraga

Creative Agency

Creative Agency: 215 McCann

Copywriter: Frank Fusco

Art Director: Chris Onesto

Strategist: Cassidy Wilber

Producer: Sarah Sweeney

Chief Creative Officer: Scott Duchon

Creative Director: Neil Bruce

Assistant Account Executive: Robert Kalish

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Head of Strategy: Brian Wakabayashi

Senior Account Executive: Sam Brody, Ben Blaska

Director of Integrated Production: Mandi Holdorff

Strategy Director: Cassidy Wilber

Production Company

Production Company: Partizan Entertainment

Executive Producer: Lisa Tauscher, Molly Griffin

Director: Hoku Uchiyama and Adam Bolt

DOP: Kenneth Wales

Producer: Dave Hebenstreit

Production Design: Dave Corey

Offline

Editor: Hoku Uchiyama

Post Production / VFX

Post Production Company: Ntropic

Flame Artists: Sarah Vigil-Bass

Producer: Emma Rooney

Flame Artist: (Senior) Aaron Vasquez, Todd Hemsley

VFX: Adam Bolt

Compositor: Jeff Doran

Music

Composer: Jonathan Sadoff

Performer: Alyssa Park, Ben Jacobson, Luke Maurer, Tim Loo, Mike Valerio, Heather Clark, Chris Beth, Stuart Clark, Rose Corrigan

Sound

Sound Engineer: Joaby Deal, Matt Wood

Producer: Vickie Sornslip

Sound Recording: One Union Recording

Category: Gaming , Sports and leisure

Genre: Animation , Storytelling