2014 AICP Winners Announced
The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at the NYU Skirball Center, and the AICP Directors Lectures Series at MoMA. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chairman of this year’s Show was Michael Sagol, Managing Director/Executive Producer of Caviar. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire Show archive – are available for viewing at the newly redesigned www.aicpawards.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,600 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces “Best in Show.” A campaign for Old Spice – comprising the ads “Constant Shower,” “Watermelon” and “Architect,” all directed by Steve Rogers, and produced by Biscuit Filmworks and Revolver for Wieden+Kennedy – was honored in Advertising Excellence/Campaign.
“The Epic Split” for Volvo Trucks out of Forsman & Bodenfors and directed by Andreas Nilsson of Folke Film, was honored for Advertising Excellence/Single Commercial. A Curator’s Recognition was given to Intel’s “Look Inside: Mick Ebeling,” via Venables Bell & Partners, and directed by Mick Ebeling and Lucy Walker of The Ebeling Group by a unanimous vote of the AICP Show Curatorial Committee. In the AICP Next Awards, the Most Next honor (Best in Show) went to “A Boy & His Atom” for IBM out of Ogilvy. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The grant was directed to P-TECH (Pathways to Technology) High School in Brooklyn.
The most honored production company in the AICP was MJZ, with nine honors, followed by Folke Film with six. Biscuit Filmworks, Furlined, and Park Pictures each received four honors; Epoch Films and Smuggler each received three honors. Among directors, Andreas Nilsson of Folke Films had the most honors, with six. Ted Pauly of Furlined was behind four honored pieces in the Show, while Nicolai Fuglsig of MJZ and Martin De Thurah of Epoch Films each received three. On the agency front, Wieden+Kennedy topped the list with 14 honors, followed by BBDO New York with eight; Forsman & Bodenfors with six; Droga5 with five, and Barton F. Graf 9000 with four.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. The AICP Next Awards are judged by a separate panel.
The AICP Show reel features custom-designed graphics by The Mill, with an original score by HUM Music. The Show Sponsor piece was created by The Mission with music by Mophonics Music & Sound.
On display during the gala reception for the AICP Show at MoMA was a video projection on the wall of the Sculpture Garden. The installation was created by Trollbäck + Company, with projection by longtime AICP collaborator and sponsor McCann Systems.
Sponsors help make all of the events during AICP Week possible. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, Shutterstock, and Universal Studios. Its Supporting Partners are: The Film Office of the Hawaiian Islands and Sony Pictures Studios. The Show Corporate Leader is the Directors Guild of America (DGA). The Show Corporate Benefactors are: Advertising Age, Aspen Travel, AwardCore, Creativity, Extreme Reach SourceEcreative, Hello World Communications, International Digital Centre, Inc., Istros Media Corporation, The London NYC and The London West Hollywood, McCann Systems, The Mill, Nice Shoes, and SHOOTMagazine/SHOOTonline. The Show Corporate Patrons are: AdSpur, Arenson Prop Center; COLOR: An Audio Production Company; Entertainment Partners; Frankfurt Kurnit Klein & Selz; Henryboy, HUM Music, The Mission; Mophonics Music & Sound; QUIETMAN; Spot Welders, and VCU Brandcenter.
The full list of honoured work are as follows:
Production Companies On Honored Work
9 Honors – MJZ
Direction – Old Spice “Momsong”
Production – Nike “Possibilities”
Production Design – Nike “Possibilities”
Production Design – Sony PlayStation “Greatness Awaits”
Humor – Old Spice “Momsong”
Performance/Dialogue – “A Lot Can Happen in 48 HRS”
Copywriting – Nike “Possibilities”
Agency Art Direction – General Electric “Childlike Imagination”
Visual Effects – General Electric “Childlike Imagination”
6 Honors – Folke Film
Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”
Next/Integrated Campaign – Volvo Trucks “Live Test Series Integrated Campaign”
Direction – Volvo Trucks “The Epic Split”
Visual Style – Volvo Trucks “The Epic Split”
Licensed Soundtrack Or Arrangement – Volvo Trucks “The Epic Split”
Next Viral/Web Film – Volvo Trucks “The Epic Split”
4 Honors – Biscuit Filmworks
Editorial – Guinness “Basketball”
Performance/Dialogue – Nike Golf “Play In The Now RZN”
Advertising Excellence/Campaign – Old Spice “Constant Shower,” “Watermelon,” and “Architect” (co-production with Revolver)
Next Product Integration – Hyundai “The Walking Dead Chop Shop App”
4 Honors – Furlined
Next Integrated Campaign – 350 Action “Climate Name Change”
Public Service Announcement – 350 Action “Climate Name Change”
Next Viral/Web Film - 350 Action “Climate Name Change”
Next Cause Marketing - 350 Action “Climate Name Change”
4 Honors – Park Pictures
Direction – Apple Computers “Misunderstood”
Editorial – Procter & Gamble “Pick Them Back Up”
Editorial – Apple Computers “Misunderstood”
Sound Design – Duracell “Derrick Coleman/Trust The Power Within”
3 Honors – Epoch Films
Visual Style – Hennessy “The Man Who Couldn’t Slow Down”
Production – Hennessy “The Man Who Couldn’t Slow Down”
Cinematography – Hennessy “The Man Who Couldn’t Slow Down”
3 Honors – Smuggler
Cinematography – Chrysler SRT Viper “Body and Soul”
Performance/Dialogue – Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made”
Copywriting – Chrysler SRT Viper “Body and Soul”
2 Honors
The Ebeling Group
Lovely Giant
Mill+
Moonbot Studios
Outsider
1 Honor
1st Ave Machine
Aero Films
Arts & Sciences
Blacklist
Bob Industries
B-Reel
Bump Films
Exit Films
Gifted Youth
Gorgeous
Greenpoint Pictures
Harvest Films
HēLō
Highlight Films
Hornet
Hugo & Marie
Hungry Man
Legs Media
Modern Assembly
Moxie Pictures
Prodigious
Recommended Media
Royale
SKUNK
Studio Animal
The Super Group
Tool
Directors On Honored Work
6 Honors – Andreas Nilsson
Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”
Next/Integrated Campaign Volvo Trucks – “Live Test Series Integrated Campaign”
Direction – Volvo Trucks “The Epic Split”
Visual Style – Volvo Trucks “The Epic Split”
Licensed Soundtrack or Arrangement – Volvo Trucks “The Epic Split”
Next Viral/Web Film - Volvo Trucks “The Epic Split”
4 Honors – Ted Pauly
Next/Integrated Campaign – 350 Action “Climate Name Change”
Public Service Announcement – 350 Action “Climate Name Change”
Next Viral/Web Film - 350 Action “Climate Name Change”
Next Cause Marketing - 350 Action “Climate Name Change”
3 Honors – Lance Acord
Direction – Apple Computers “Misunderstood”
Editorial – Apple Computers “Misunderstood”
Editorial – Procter & Gamble “Pick Them Back Up”
3 Honors – Martin De Thurah
Visual Style – Hennessy “The Man Who Couldn’t Slow Down”
Production – Hennessy “The Man Who Couldn’t Slow Down”
Cinematography – Hennessy “The Man Who Couldn’t Slow Down”
3 Honors – Nicolai Fuglsig
Production – Nike “Possibilities”
Production Design – Nike “Possibilities”
Copywriting – Nike “Possibilities”
2 Honors
Jaron Albertin
Steve Ayson
Meagan Cignoli
Mick Ebeling
Angus Kneale
Brad Oldenburg & Limbert Fabian
Steve Rogers
1 Honor
Martin Allais
Matt Aselton
Peter Atencio
Coban Beutelstetter
Carlão Busato
Nico Casavecchia
Meagan Cignoli
Dvein, Blacklist
Yves Geleyn, Elliot Dear
Adam Goldstein
Alec Helm
John Hillcoat
Henry Hobson
Brien Holman
The Hudson Dusters (Michael Kuhn and Niles Roth)
Mario Hugo
Randy Krallman
Dan Levin
Scott Lyon
James Mangold
Zach Math
Noam Murro
Chris Palmer
Ted Pauly
A.G. Rojas
James Rouse
Jeff Tremaine
Frank Todaro
Matthijs van Heijningen
Jason Zada
Advertising Agencies On Honored Work
14 Honors – Wieden+Kennedy
Advertising Excellence/Campaign – Old Spice “Constant Shower,” “Watermelon,” and “Architect”
Advertising Excellence/International – Lurpak “Weave Your Magic”
Direction – Old Spice “Momsong”
Production – Nike “Possibilities”
Production Design – Nike “Possibilities”
Editorial – Procter & Gamble “Pick Them Back Up”
Licensed Soundtrack Or Arrangement – Coca-Cola “It’s Beautiful”
Humor – Old Spice “Momsong”
Performance/Dialogue – Nike Golf “Play In The Now RZN”
Copywriting – Nike “Possibilities”
Next Experiential - Heineken “Departure Roulette”
Next Social - Heineken “Crack The US Open”
Next Website/Microsite - Electronic Arts “Life Size Messi”
Next Mobile - Heineken “Crack The US Open”
8 Honors – BBDO New York
Production – Anheuser-Busch/Bud Light “Whatever Happens”
Editorial – Guinness “Basketball”
Agency Art Direction – General Electric “Childlike Imagination”
Animation – PETA “98% Human”
Visual Effects – PETA “98% Human”
Visual Effects – General Electric “Childlike Imagination”
Next Social - Lowe's “Vine Fix in Six Campaign”
Next Website/Microsite - Lowe's “Fix in Six Tumblr Page”
6 Honors – Forsman & Bodenfors
Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”
Next Integrated Campaign – Volvo Trucks “Live Test Series Integrated Campaign”
Direction – Volvo Trucks “The Epic Split”
Visual Style – Volvo Trucks “The Epic Split”
Licensed Soundtrack Or Arrangement – Volvo Trucks “The Epic Split”
Next Viral/Web Film - Volvo Trucks “The Epic Split”
5 Honors – Droga5
Visual Style – Hennessy “The Man Who Couldn’t Slow Down”
Production – Hennessy “The Man Who Couldn’t Slow Down”
Cinematography – Hennessy “The Man Who Couldn’t Slow Down”
Performance/Dialogue – Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Produced”
Next Mobile - UNICEF “Tap Project 2014”
4 Honors – Barton F. Graf 9000
Next Integrated Campaign - 350 Action “Climate Name Change”
Public Service Announcement – 350 Action “Climate Name Change”
Next Viral/Web Film - 350 Action “Climate Name Change”
Next Cause Marketing - 350 Action “Climate Name Change”
2 Honors
adam&eveDDB
CAA Marketing
Deutsch New York
Leo Burnett
The Martin Agency
mcgarrybowen
The Richards Group/Spotmakers
TBWA\Media Arts Lab
1 Honor
72andSunny
Anomaly
BBH New York
Clemenger BBDO Melbourne
COLLINS
DDB New York
Deutsch Los Angeles
Energy BBDO
FCB Chicago
Grey Brasil
Grey New York
GSD&M
INNOCEAN
Mullen
Nemo Design
Not Impossible Labs
Ogilvy New York
Pereira & O'Dell
R/GA
Saatchi & Saatchi New York
TBWA\Chiat\Day Los Angeles
Team One
