Fashion can be very restrictive.

Telling us how to wear things.

How to pose.

What to look like.

But Replay Jeans does not endorse this message.

180 Kingsday’s recent campaign for Replay’s Hyperflex+ takes the battle to the next level. The Replay Hyperflex+ has enhanced 100% elasticity, super recovery and superior comfort in a world were most jeans leave you walking stiff like a zombie.

And that’s how we come to find Neymar Jr and Emily Ratajkowski fighting zombies in a post-apocalyptic world in 180 Kingsday’s brilliant new Attack of the Stiff Jeans Zombies campaign for Replay.

An incredible team of make-up artists, set designers, costume designers, animators and stage dressers brought the Paris location to life; and suddenly you’re in this Shanghai meets New York Bladerunner fight scene with our stars battling it out to stay alive. All soundtracked by a kick-ass collaboration between Swedish producer Phat Fab and Chinese rappers Wendy NoNo and JP.

That’s how you kick the hell out of fashion convention.