senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

180 Amsterdam and ASICSs New Innovation Inspires Runners to Push Their Limits

10/03/2017
Advertising Agency
Amsterdam, Netherlands
149
Share
The simple message with ASICS Flytefoam is 'Don't run, fly'
This week sees the launch of ASICS new Flytefoam campaign which celebrates a new innovation in ASICS shoes that uses organic fibres for better performance and gives runners the perfect combination of lightness and protection.
 
The global campaign created by 180 Amsterdam aims to inspire and educate every runner to get faster. The simple message with ASICS Flytefoam is 'Don't run, fly'.
 
With the combination of a technology partner, advertising, retail, events and mobile, the campaign is brought to life with an online film, print, ooh and digital advertising executions that showcase some of ASICS athletes including world record breaking sprinter Candace Hill from the US and German triathlete and IronMan World Champion Jan Frodeno in a dramatic demonstration of what speed can feel like and what it means to ‘fly'.
 
Across major European cities including London, runners will also be able to take part in FlytePath challenges, where long straights in urban running routes are turned into takeoff zones, reflecting the core campaign message.



The education comes in the ASICS Pace Academy and tech partner RunKeeper – where runners can experience a gameified curriculum where you can earn rewards for improving your speed. The Academy, which can be accessed within the RunKeeper mobile app, also features a web series of training films taught by ASICS athletes.
 
Al Moseley, President and Chief Creative Officer, 180 Amsterdam said “180 Amsterdam is obsessed with delivering ideas that help brands bring influence and utility to culture. This is a unique campaign that motivates, trains and inspires any runner to get faster. We expect to see a lot of personal bests in the weeks ahead.”
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from 180 Amsterdam
Refugee LinkUp
Refugee Talent Hub
06/09/2023
653
0
That's L'Esprit Libre
Club Med
04/09/2023
34
0
Hidden Lessons
Game of Our Lives
17/08/2023
17
0
ALL THEIR WORK