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Creative

180 Amsterdam and ASICSs New Innovation Inspires Runners to Push Their Limits

The simple message with ASICS Flytefoam is 'Don't run, fly'

180 Amsterdam and ASICSs New Innovation Inspires Runners to Push Their Limits

This week sees the launch of ASICS new Flytefoam campaign which celebrates a new innovation in ASICS shoes that uses organic fibres for better performance and gives runners the perfect combination of lightness and protection.
 
The global campaign created by 180 Amsterdam aims to inspire and educate every runner to get faster. The simple message with ASICS Flytefoam is 'Don't run, fly'.
 
With the combination of a technology partner, advertising, retail, events and mobile, the campaign is brought to life with an online film, print, ooh and digital advertising executions that showcase some of ASICS athletes including world record breaking sprinter Candace Hill from the US and German triathlete and IronMan World Champion Jan Frodeno in a dramatic demonstration of what speed can feel like and what it means to ‘fly'.
 
Across major European cities including London, runners will also be able to take part in FlytePath challenges, where long straights in urban running routes are turned into takeoff zones, reflecting the core campaign message.



The education comes in the ASICS Pace Academy and tech partner RunKeeper – where runners can experience a gameified curriculum where you can earn rewards for improving your speed. The Academy, which can be accessed within the RunKeeper mobile app, also features a web series of training films taught by ASICS athletes.
 
Al Moseley, President and Chief Creative Officer, 180 Amsterdam said “180 Amsterdam is obsessed with delivering ideas that help brands bring influence and utility to culture. This is a unique campaign that motivates, trains and inspires any runner to get faster. We expect to see a lot of personal bests in the weeks ahead.”
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Client

Creative Director: Martin Terhart & Adam Noel

Account Director: Jim O’Regan

Creative Agency

Planner: Vincent Johnson

Business Affairs: Pamela Villaflores

President: Al Moseley

Print Producer: Mike Winek

Head of Production: Bethany Papenbrock

Director of Communications Strategy: Pete Fishman

Director of Film Production: James Southward

Creative: Lachlan Palmer-Hubbard & Chase Kimball

Production Company

Production Company: Stink London

Director: Jones & Tino

DOP: Mattias Rudh

Producer: Simon Eakhurst

Photographer : The Wade Brothers

Production Manager: Lucy Banks

Offline

Edit Company: Stitch London

Editor: Leo King

Post Production / VFX

Post Production Company: MPC Amsterdam

Colourist: George K

Producer: Kayleigh Dugdale

2D Supervisor: Ricky Weissman

Music

Audio Post Production: Wave Amsterdam

Sound Design: Randall MacDonald

Category: Clothing/fashion , Shoes