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Group745
Group745
Group745
Group745
Group745
Group745
Scott Sports - Scott Split Plus
17/09/2019
Advertising Agency
New York, United States
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Brand
Agency / Creative

Bike helmets have been evolving aero performance in cycling for decades primarily focused on reducing drag and increasing speed, however, most changes to helmets have focused on overcoming aerodynamic drag of the helmet alone. The agency discovered that while a helmet itself produces significant drag, a rider's position makes the greatest difference. Currently the only accurate way to understand aero performance for equipment and rider position is in a lab with a wind tunnel, which can be very problematic for training and often does not reflect the race day environmental conditions an athlete is faced with.

Therefore the agency focused on the rider to better understand their needs for managing aerodynamics, including their body position and navigating the environmental conditions of a race. This helmet is not solely designed in a lab, but designed with considerations that anticipate and understand human factors, including head positioning, body movement and even rider fatigue, so that the rider always has an aerodynamic advantage. Additionally there is a spring-loaded sunglass holder, which is a category first, a more compact shape than the traditional racing helmets of the past as those helmets focused on the rider remaining in one position for optimal aerodynamics, softer lower sides to fit snugly around the ears, and a front vent to keep the head cool in all positions. These functions all work to enhance the cycling experience and ultimately help benefit the cyclist.

The helmet was featured in the 2019 Tour De France worn by the Mitchelton-Scott team and by cyclist Annemiek Van Vleuten who won the Women’s Giro D’Italia in 2019. With all the success on the pro-cycling circuite, the helmet has gained significant media attention, topping the A-List in Creativity, and garnering International coverage. The Scott Split Helmet is available in retail in September 2019.