Nike partnered with AKQA and Bullion to create an engaging piece of content to promote Tiger Woods' appearance at the 2018 Open at Carnoustie. The film was solely for Instagram stories and needed to appeal to both the younger audiences of Nike London and the more die-hard fans found on Nike Golf. 

AKQA teamed up with one of London’s most sort after comic talents; Michael Dapaah aka Big Shaaq. They came up with the concept of the ‘Wembley Open’ whereby Michael Dapaah acts as the groundskeeper, showing Tiger Woods the stadium and setting him up with bizzare challenges to perfect his skill set along the way. 

Director Ben Murray of Bullion lead the film and delivered a comic, dynamic and at times slightly surreal piece of content for instagram.