The Serviceplan Group is the largest owner and partner-managed agency group in Europe. In the Houses of Communication, the only fully integrated agency model in Germany, all manner of communication disciplines work under one roof; whether brand strategists, creative professionals, media, design or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants, sales or content specialists – at Serviceplan, everybody works together.
Dr. Peter Haller and Rolf O. Stempel launched the agency in
Munich in 1970 with two employees and one customer. Together, they believed in
a new type of agency: interdisciplinary, holistic and integrated. The project's
name expressed this. Serviceplan has been growing continuously since then. Each
House of Communication combines all modern communication disciplines under one
roof – all working together.
Around 40 specialist companies are combined under the
umbrella of the Serviceplan Group, and they can be divided into four major
agency brands: Mediaplus founded in 1983 for national and international media
planning and purchasing, followed in 1986 by Facit market research and Plan.Net
in 1997, which is the digital agency of the Group, covering the entire online
What we do
Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We demonstrate our ideals with our House of Communication concept. At every House, we can develop globally integrated campaigns for our customers, because each combines classic, media, online and research under a single roof. However, an idea is only as good as its implementation in its respective market.
BMW, Bosch, Castrol, Continental, Consors Bank, Europcar, Germanwings, KFC, Lufthansa, MAN, METRO, MINI, Novartis, OBI, Paul Hartmann, Paulaner, Penny, Rolf Benz, Saturn, Schleich, Siemens, Sky, Unicef, Weight Watchers, WMF, ZDF
It is not only our clients and users who are won over by our innovative communication – industry experts have rewarded our work with prestigious awards of national and international importance.
At the minute we are especially proud of our youngest lions:
GOLD – Dot. The First Braille Smartwatch – Dot – PRODUCT DESIGN – COMMUNICATION
GOLD – Dot. The First Braille Smartwatch – Dot – INNOVATION – INNOVATIVE TECHNOLOGY
GOLD – Save Me – The Ski Pass That Saves Lives – Oetztal Tourismus – PRODUCT DESIGN – LIFESTYLE, FASHION, LEISURE, SPORTS & OUTDOOR
GOLD – WhatsGerman – PLAN.NET – MOBILE LIONS: Messaging Campaign
SILVER – WhatsGerman – PLAN.NET – MOBILE LIONS: Social Purpose
SILVER – The Daily Catch – METRO – DIRECT – USE OF DIRECT MARKETING: USE OF PRINT OR STANDARD OUTDOOR
and about a brand-new title: Serviceplan is "Red Dot: Agency of the Year 2016".