Saatchi & Saatchi is a global, full-service communications solution—using creativity to grow client business. Our brand of creativity is informed by our philosophy of Lovemarks.
Lovemarks thinking is the unique way we look at the relationships people have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason. They’re also capable of generating sustainable growth beyond normal expectations.
We offer a full suite of creative and production services, with expertise across a wide-variety of disciplines including retail, xploring, advertising, sustainability, strategic planning, sports/promotion marketing, digital, brand identity, youth marketing, direct marketing, guerrilla marketing, and emerging technologies.
Our people are multiskilled, multidisciplinary operators across these fields who allow Saatchi & Saatchi to deliver truly integrated solutions for clients.
We have grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York, with 140 offices in 76 countries. We are part of the Publicis Groupe, the world’s third largest communications group.
What we do
Full Service Integrated Communication Agency: creative ideas; Lovemarks development and research; communication and marketing strategy; consumer research and forecasting; identity and logo development; advertising scripts and production (television, film, print, radio, web, magazine, outdoor, direct); digital marketing; sponsorship and promotions; public relations; multicultural marketing; cause-related marketing; healthcare marketing; kids/youth connection.
Areas of Expertise: automotive; fast moving consumer goods, from hair and laundry to feminine, women and baby products, beverages (water to beer to wine) and ice-cream; pharmaceuticals (pain relief to condoms); telecommunications (fixed and mobile); computer equipment and networking; lotteries; travel (airlines, cruise ships, destinations); sports apparel; banking, financial and transaction services; internet retailing; consumer electronics; postal services; photography; travel and tourism; energy and electricity; sunglasses and watches; armed services; city and country branding; extensive social communications programs from action on HIV/Aids to anti-drink driving, gun control, elimination of nuclear testing, child protection, refugee awareness, overcoming racism, and sustainability.
You can see our work here http://www.saatchi.com/our_work/ideas_gallery
We work with 8 out of 10 and over half of the top 50 global advertisers and 4 of the top 5 most valuable global brands.
Our major network clients include Cadbury/Kraft, Deutsche Telekom/T-Mobile, Diageo PLC/Guinness, Emirates Airline, General Mills, Mead Johnson, Novartis, Procter & Gamble, Sony Ericsson, Toyota/Lexus, Visa Europe.
For Procter & Gamble, the world’s largest advertiser, we handle eight of their top ten brands or 14 brands across the Saatchi & Saatchi Network.