Behavioural Sciences Practice
#ogilvychange is a new behavioural science practice that utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to create behavioural interventions in the
real world. Working with leading professors from the London School of Economics and Warwick University, a dedicated #ogilvychange resource works in partnership with agency and client teams to educate, stimulate and experiment with new and interesting ways to ‘nudge’ people to make better decisions in their daily lives.
Ogilvy & Mather UK’s commitment to innovation means we continue to invest in digital. Our ongoing aim is to give our clients access to the latest thinking and technology in the digital arena.
Our digital strategy is the very opposite of so-called ‘pure-plays’. We believe everything has to be seen as digital; it cannot be separated into a silo. In Ogilvy & Mather UK we have more than 150 digital natives, part of a network of 4,000 globally, whose work is highly specialised but who are completely integrated into the strategic process.
Mobile@Ogilvy offers the complete spectrum of mobile marketing solutions. From a creative perspective we truly understand the format of the mobile channel, upon which we create insight-driven brand experiences. We are thought leaders, able to leverage years of experience working with global clients in the mobile space. From an executional perspective, we provide full service, end-to-end production management including analytics and reporting.
Social@Ogilvy offers clients advice and implementation on social media opportunities. Our people are leaders in their field and work closely with our clients in this dynamic space.We also act as social media evangelists and work closely with Ogilvy PR’s 360° Digital Infl uence team – part of an international network that has been spearheading Ogilvy’s social capability across the globe.
Innovative Technology Solutions
Our ‘Laboratory’ spaces contain cutting-edge technology to help clients develop innovative digital marketing solutions across all online media and channels. More than just physical spaces, the Labs provide a window to the world of new technology and digital communications. They offer real-life, real time demonstrations of the fact that anything is possible.
Islamic Branding and Marketing
Ogilvy Noor is the world’s first bespoke global Islamic branding and marketing consultancy, created to help clients get the most from a market estimated to be worth at least two trillion dollars annually! Staffed predominately by committed Muslims, Ogilvy Noor operates via a number of hubs (including the UK) and aims to build strong brands that genuinely empathise with and appeal to Muslim consumers across the globe today.
Ogilvy Earth is the world’s fi rst dedicated sustainability marketing and consultancy practice, a true 360˚ offering including consultation, public relations, government affairs, advertising, employee communications and digital engagement. Ogilvy Earth was created to help companies deal with the communication of sustainability as they move beyond ‘green marketing’.
Our specialists have over a decade of experience working to maximise communications during the Olympic Games. As well as working with our existing clients, our specialists host ‘Olympic Series’ briefing sessions to advise both sponsors and non-sponsor brands on lessons learned since Sydney 2000.
Olympic clients: BP, Cisco, UPS, BT, IHG, British Airways
Consultancy and Business Acceleration
OgilvyRED is an agent of change. We aim to break through the tyranny of the status quo to drive growth and innovation. The OgilvyRED team includes leaders in brand strategy, strategic planning, research, marketing consulting, digital strategy, emerging media, e-commerce and CRM.