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Carat UK

Carat UK

Media Agency

10 Triton Street, Regent's Place


London, UK

Telephone: +44 (0) 207 430 6000







Welcome to Carat, the world's leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.

Media convergence is removing the barrier between the point where brands engage with consumers and the point where people transact with brands. This makes the contribution of media to business growth more direct, visible and measurable.

Our ability to unlock this value is collaboration; with our Dentsu Aegis Network partners, with other agencies and with media and technology companies. This is built on our history as the largest independent global media agency, and Dentsu Aegis Network’s unique single-P&L operating model. This platform gives us the ability and agility to tap into the expertise of the entire network quickly and effectively to answer any brief or challenge, and take responsibility for the whole of a brand’s media ecosystem. 

This has enabled Carat UK to win more than 150 awards and £500 million worth of new business in the past three years, and helped us become the fastest-growing global media agency, consistently ranked #1 by RECMA within their Qualitative Agency Evaluation of 44 local markets.


In the new era of media, there are many more channels and marketing models to choose from.

We design, plan and execute bespoke on and offline branded content platforms and productions as part of wider integrated communications strategies.

We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

We use our proprietary, market-leading consumer behavioural survey, CCS, alongside a variety of other data sources and research tools to create client-specific insights. We provide sophisticated market analysis and strategic recommendations, including industry and geographical segmentations.

We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.

We recognise that the successful use of data can transform a modern media campaign and we specialise in finding new ways to harness data to deliver business value to our clients. We work with our sister agency, iProspect, to develop market-leading tools and services.

We place digital at the core of all our campaigns across Bought, Owned and Earned media. We have teams of specialists who focus on the delivery of excellence across all aspects of the medium, further supported by our sister agency, iProspect.

We have pioneered the use of analytics to improve the effectiveness of our direct response campaigns. We are currently focused on developing tools to optimise the allocation of performance budget across all digital channels, such as display, PPC, SEO and affiliates.

We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.

Our core scope is the implementational planning, negotiation, purchase, management and reporting of the government’s paid-for media across all relevant channels.

We conduct comprehensive brand and marketing analysis and strategy, including modelling and reporting.

Working alongside Amplifi, the media investment arm of Dentsu Aegis Network, our goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio . Amplifi operates across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.

We design, plan and produce complex and bespoke mobile applications and games, facilitate partnerships with key players, and build mobile commerce solutions, often leveraging the support and expertise of our sister agency, Isobar.

We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.

We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.

We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

We plan and negotiate authentic, long-term partnerships and placement based on brand values and the wider integrated communications strategy.

Working with our sister agency iProspect, the global market leader, we act as a centre of excellence for performance-based digital media. We deliver advanced performance marketing programmes including analysis, commitment and optimisation.

We design, create and manage fully integrated social media platforms, online PR strategy and campaigns, with the ability to analyse, monitor and optimise online presence and reputation. We create multi-channel social ‘war rooms’, enabling our clients to respond at the right time, in real time.

We place strategy at the heart of our real-world planning approach. Our experienced team have designed a unique approach – called Convergence Planning – to help clients navigate their way through an increasingly complex media ecosystem.