The Grand Openings campaign was created to deliver feel-good moments and celebrate McDonald's franchisees as well as their loyal customers. The visuals were created as part of the brand's worldwide "bubble of happiness" platform to mark grand openings - and reopenings - across Canada in 2021-2022.

Each visual in the grand Openings series is a playful representation of an iconic McDonald's Canada menu item. nine-foot-tall structures were erected using hundreds of biodegradable balloons - the ultimate symbol of celebration.

Each newspaper ad was talor-made to announce a new McDonald's restaurant location and the opening date in local publications.