C14 the agency chaired by Amir Kassaei, responsible for the communication of Seat, called us for a project. The brief was clear:

“Barcelona is more than our hometown. A city full of diversity, coming together to form new ideas and new solutions. It’s technology and innovation, combined with style and design. That’s what inspires us as we build cars and create Easy Mobility Solutions. So, here you have a manifesto. We need to work with most creative artists from Barcelona in a film that ilustrate  the manifestó. To bring the colourful, vibrant spirit of Barcelona and SEAT to life,.

Our response was …ok…

So,  we gave each artist a phrase that captures our way of thinking, and paired them with a director to capture their vision. All of it came together to create a film full of one-of-a-kind pieces of art.

So, we did it.