It seems that nowhere is safe from Monster Bill. This three-part campaign by GoCompare features a CGI money-gobbling critter terrorising people in their homes and cars when they least expect it. Luckily, moustachioed singing icon Gio Compario is on hand to save the day.

The spots, created by GoCompare, build on Yellow Boat Music’s long-standing partnership with the comparison site. Paul Cartledge and Philip Jewson delivered a bespoke soundtrack for each of the brand’s iconic TV campaigns, including the composition of a new underscore, and a salsa-music-inspired ending arrangement to complement Wynne Evans’ vocals. 

Paul Cartledge comments: “This was the first time a fully animated character like Monster Bill was introduced to the GoCompare ads, so timing the music to make the interactions realistic was a brilliant challenge. Framestore did a great job in bringing the character to life. As ever, the team at GoCompare and their strong vision made this project a pleasure to work on.”

Nicholas Hall, Head of Brand and Broadcast at GoCompare, comments: “We’re delighted with the collaboration between our production partners to achieve such outstanding advertising. The combination of live acting, CGI and music seamlessly blended together has resulted is some fantastic and iconic advertising for the Brand”.

Chris and Siân Wilkins, Creative Directors at GoCompare, comment: "We have always called for specific musical arrangements to be created for our iconic opera singer. Bespoke musical compositions are an important way of refreshing the character of our hero, Gio. His new role in combatting the money-eating Monster Bill enhances his heroic status."