Directed by MPC’s Barry Greaves and Nikola Stefanovic, the pair joined forces with Ogilvy Hong Kong to write the next chapter in the continuing adventures of the Bovine hero and anti-hero, also known as Good Cow and Bad Cow. These lovable characters have been the face of Nestlé’s ice cream range since Aardman first created them in 2018, and we were excited to be able to continue their adventure and to also introduce viewers to a new CG human character.

In the fully CG animated campaign, compromising of two unique 15-second spots, we follow our new heroine through a colourful European and Japanese farmer’s market, where she’s confronted with the sweet and sickly offerings of Bad Cow and the natural wholesomeness of his alter ego, Good Cow.

The campaign underwent a huge design process to establish who our new heroine was. Our human protagonist was designed from scratch with every detail carefully constructed including hair style, wardrobe, demographic and personality. Only when we had all the details sketched in concept art, could we begin the process of building her in 3D.