Ludacris and Flo Milli are ‘Buying All Black,’ every day, in the newest instalment of Google’s #BlackOwnedFriday. 
 
For the 3rd annual Black-owned Friday, Google launched an interactive, shoppable music video that allows viewers to choose how to spend a day, transported by searches for Black-owned businesses. The video, with an original song by Ludacris featuring Flo Milli, features 70+ Black-owned businesses, with over 100 shoppable products. 
 
This was an amazing project to craft the design, animation and VFX for, and we were very excited to see it all come to life. A few highlights include designing and animating a retro 8bit game sequence (any excuse to deep dive into our gamers library is ok by us), creating a ‘LudaMoji’ and collaborating with Shanée Benjamin on a 2D cell animated barbershop mini adventure sequence (scroll to get a peek). 
  
Join Ludacris and Flo Milli on their journey searching and shopping Black-owned, and then shop the 100+ products you’ll see throughout the interactive video right here! #BUYBLACK 24/7/365 
 
Read more about this year’s campaign here and check out last year’s campaign feat. T-Pain and Normani here.