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Etihad Airways Launches 48 Hour Challenge to Promote Abu Dhabi Stopovers, 8 months, 3 weeks ago

The spot features Kaiser Chiefs front-man Ricky Wilson exploring 24 major attractions in Abu Dhabi in just two days

Etihad Airways has thrown down the gauntlet to the millions of guests who transit through its Abu Dhabi home, as well as the residents of the UAE, ... Read more


Unilever’s OMO and FP7 in Dubai Introduce #KidsToday to Reach the Least Active Kids in History

McCann Worldgroup, 9 months, 2 weeks ago

OMO helped parents realise that playing and getting dirty isn’t just fun, it’s essential for kids’ learning and development

FP7 in Dubai, a McCann Worldgroup agency, is introducing #KidsToday in the Middle East, a digital campaign aimed at helping Unilever’s OMO to reach... Read more


Leo Burnett Dubai Brings Every Cinemagoers' Worst Nightmare to Life

Leo Burnett Europe, 9 months, 3 weeks ago

Ali Ali and Maged Nassar direct gross-out film for the du telecom network's du Tuesday promotion

du Tuesday is a ‘buy 1 movie ticket, get 1 free’ promotion that is exclusively available to cinema goers in UAE who use the du telecom network. For... Read more

Hires, Wins & Business

MEC Commerce Expands into Middle East and North Africa

Wavemaker EMEA, 10 months, 2 weeks ago

MENA office will be led by Head of Ecommerce Julio Cesar Rodriguez

MEC today announced the launch of MEC Commerce, the agency’s specialist ecommerce consultancy, in the MENA region. MEC Commerce combines the servic... Read more

Awards and Events

MullenLowe Open Presented ‘The Big Data Diet’ at Dubai Lynx

MullenLowe Open, 10 months, 2 weeks ago

Session revealed the role of data in creativity at MENA's biggest creative communications event

At this year’s Dubai Lynx International Festival of Creativity, MullenLowe Open, part of global creative network MullenLowe Group, debated the powe... Read more


TBWA\RAAD Dubai Pokes Fun at VR in Latest Campaign for Dnata Travel

TBWA Worldwide, 10 months, 3 weeks ago

Good People's Ali Ali directs cheeky new spots for the Emirates brand

VR has been touted as the 'next big thing'. It has made its way into millions of homes as it becomes ever more accessible, and keeps getting better... Read more


Mo Farah Brings Dubai To Life Using 360-Degree Technology, 11 months, 1 week ago

A new campaign allows you to join the gold medal-winning Olympian on his run across Dubai

People across the world have been given th opportunity to go on a 360-degree virtual running tour of Dubai, with the world’s greatest distance athl... Read more

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Editors' Choice

Brilliantly Deadpan Visa Ads Outlay Dirty Truths of Most Common Valentine’s Gifts

BBDO Asia, 11 months, 2 weeks ago

Editors’ Choice: Giving your loved one perfume this year? These films by Impact BBDO Dubai may make you rethink…

Flowers, teddy bears and perfume: they’re three of the most popular things to gift our loved ones. But hidden behind these seemingly loving product... Read more


Can You Help These Hungry Heroes Grab a Snickers?, 11 months, 2 weeks ago

Impact BBDO creates a clever twist on the much-maligned, often skipped YouTube pre-roll format

Snickers' popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In th... Read more

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The Influencers

Equality in 2017 - I Can’t Be Bothered Either

Ogilvy & Mather UK, 1 year ago

INFLUENCER: Ogilvy's Elizabeth Dewar on what she's learned whilst kick-starting SheSays in Dubai

(In case you haven’t already heard about SheSays, here’s an intro: ‘An award-winning global organisation running free mentorship and events for wom... Read more