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Opinion and Insight

How Serviceplan Moscow Plugged into Russia’s Gamers

Serviceplan, 5 months, 1 week ago

Alena Voskresenskaya on how the agency got into the eSports game early with Lawson’s Whisky

Gaming in Russia is big. Like, really big. It’s the 11th biggest video game market in the world, worth $1.4 billion. There are an estimated 72 mill... Read more


Everybody Loves Crabs in These Deadpan Russian Ads, 5 months, 1 week ago

Agency Vokshod and director David Popescu embrace the unifying power of crab sticks

In a world where things are changing every second, where people can’t find mutual understanding in anything - from religion to culture - one agency... Read more

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The Influencers

The New Money: If Cash is No Longer King, What Is?

POSSIBLE EMEA, 6 months, 3 weeks ago

Vlad Stinikov, chief creative officer at POSSIBLE Moscow, on a new form of world currency

So, how is our society changing? What is most valuable for us today? What are we ready to fight for? What is our life’s purpose? How do we measure ... Read more

Opinion and Insight

The Quasi-State

POSSIBLE EMEA, 7 months, 3 weeks ago

Vlad Stinikov, creative director at POSSIBLE, on a new form of public order

A robot tax. Here it is – the solution to all the problems of the mankind. The first decisive step towards building a new happy world, using the sa... Read more


FC Lokomotive Get Motivated by Army of Young Fans Who Support Them Against All Odds

Leo Burnett Moscow, 9 months, 1 week ago

Created by Leo Burnett Moscow, the spot shows the pro team's play-by-play reactions to praise from their youngest and most passionate fans

As a part of the image campaign "Steel together", launched in last September, FC “Lokomotiv Moscow” and creative agency Leo Burnett Moscow created ... Read more


Steamy Stuff as Y&R Moscow Uses Mirrors to Highlight Water Wastage

Y&R - EMEA, 9 months, 3 weeks ago

Colgate and AZIMUT Hotels turns mirrors into media

WPP-owned creative agency, Y&R Moscow, has devised a water-saving campaign for Colgate, which has been brought to life in collaboration with AZ... Read more


How Proximity Russia Teamed with Uber to Help Find Missing Children

Proximity Worldwide, 10 months, 1 week ago

UberSEARCH campaign results in safe return of Yana, a 15-year-old child who had been missing

In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH — an experimental way to search for missing children in a big city by placing p... Read more


Blind Photographer Captures Natural Beauty in Powerful Samsung Russian Spot

Cheil Worldwide, 10 months, 1 week ago

Cheil Worldwide Russia develops inspiring campaign in partnership with charity The White Cane

Striking landscape shots taken by a blind photographer sit at the heart of ‘Over the Horizon’ – a new campaign for Samsung created by Cheil Worldwi... Read more


This Wine Bottle Dishes Out Advice... As You Empty It

Y&R - EMEA, 10 months, 2 weeks ago

Y&R Russia hides clever comic strips in wine bottles in a bid to promote responsible drinking

The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russi... Read more


Citi and Mastercard Create Hi-tech Solution To Help Suffering Russian Children

Publicis Russia, 10 months, 3 weeks ago

'The Untouchables' initiative aims to help BELA Fund raise donations to improve the lives of many young Russians

Imagine living a childhood without possibility of running with friends, playing ball in the yard, or even a mother’s embrace. As hard as it is to p... Read more