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Creative

Beau Monde and McCann Romania's Bihor Couture Brand Opposes Cultural Appropriation

McCann Worldgroup, 4 months, 1 week ago

New fashion brand is composed of 100% authentic Romanian creations from Bihor County

BIHOR COUTURE – A traditional Romanian brand is standing up against cultural appropriationCultural Appropriation = the act of taking or using thing... Read more

Creative

How Jazz Romania Turned 1 Empty Chair into a Massive Money Raiser

LBB Editorial, 5 months, 1 week ago

Clever campaign helps charity Magichome build a new centre for the families of sick children, writes Laura Swinton

For parents whose children have cancer, life is exhausting. Things get even more draining when the family lives a long distance from the hospital –... Read more

Creative

Finding Inspiration in Eastern European Design Traditions

FCB EMEA, 5 months, 1 week ago

How FCB’s Romanian and Serbian offices embraced local heritage for a modern audience

Brands and agencies can seem obsessed with the future. They race through tech toys and fads, competing to be the most future-ready. But there’s som... Read more

Creative

Geometry Bucharest's Social Media Style Experiment

Geometry Global, 6 months, 1 week ago

Could mixing up your fashion look boost your Instagram popularity?

Ah that eternal question. How do you get more followers on Instagram? Geometry Bucharest may have the answer after they launched a secret social me... Read more

5 minutes with...

5 Minutes with… Catalin Dobre

McCann EMEA, 7 months, 1 week ago

An exclusive interview with the freshly-minted Creative Director of McCann Central Eastern Europe

2017 was an incredibly strong year for McCann Romania. When it came to consistently surprising creative, the agency quite frankly smashed it. From ... Read more

Your Shot

Cart Crash: Geometry Romania Highlights Perils of Drink Driving

Geometry Global, 9 months, 1 week ago

Smashed up shopping trolleys get a second lease of life in smart in-store activation for alcohol-free beer brand

Romanians, it’s fair to say, enjoy a beer. The country recently came tenth in a survey of the world’s biggest beer drinkers, with a whopping 92.1 l... Read more

Creative

KFC Romania's Halloween Campaign Wants to Save The World From Vampires with Garlic...Sauce

McCann Worldgroup, 9 months, 3 weeks ago

The black and red animated spot was made to support Romania's fame as the birthplace of Dracula, the world's most-well known lord of the undead

For Halloween, KFC Romania keeps the world safe by introducing it to the Romanian Garlic…Sauce, straight from Transylvania and 100% vampire repelle... Read more

Creative

Help KFC Call Out Social Media 'Oversharers'

McCann EMEA, 10 months ago

The campaign from McCann Bucharest is showing the oversharers what people think of them

According to the Urban Dictionary, an “oversharer” is a person who gives way to much information without request.Now combine this with today’s soci... Read more

Creative

Why Has McCann Launched Taco Bell Romania Ads All Across the CEE Region?

McCann EMEA, 10 months, 3 weeks ago

Bucharest is set for Central and Eastern Europe’s first Taco Bell - so McCann Romania are shouting about it in multiple countries

Some might say that things can happen a little bit too late in Bucharest, with music artists arriving after they’ve toured the world twice already,... Read more

Creative

Morgan Freeman Gives One Festivalgoer the Gift of His Voice for Visa

Publicis One, 11 months ago

New campaign from Publicis Romania celebrates an untold story

The latest campaign from Publicis Romania for Visa has given one woman the chance to share her story. They found her heartfelt message on the Untol... Read more