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Awards and Events

MassiveMusic’s Tamon Fujimi Announces Talk at ADFEST 2018

MassiveMusic Asia, 2 months ago

Creative Development Manager from MassiveMusic Tokyo on the importance of music and sound for brands

Tamon Fujimi, Creative Development Manager at MassiveMusic, will be speaking about the power of music and sound at ADFEST 2018, Asia’s most celebra... Read more

Creative

How Dentsu Harnessed Their New Venture's Motivation to Aid its Growth

Dentsu Inc., 2 months ago

Dentsu Tokyo team shares how they rebranded smartwear company Mitsufuji and why they did it

Tokyo-based creative agency Dentsu recently announced their investment in the Mitsufuji Corporation, a Kyoto based tech-clothing company who produc... Read more

Opinion and Insight

Dan Ushikubo on Why Business Designer Diversity Improves Performance

Dentsu Inc., 2 months, 1 week ago

Business Designer at Dentsu explains why designer diversity strengthens business

Dentsu Business Design Square was set up as a specialist unit at Dentsu’s head office in Japan. Its task is to help client companies develop a stra... Read more

Awards and Events

Dentsu to Present Teleporting Sushi, Power Suits and More at SXSW

Dentsu Inc., 2 months, 1 week ago

Agency to combine cutting-edge technologies with Dentsu’s ideas and creativity at this year's festival

The Dentsu Group will conduct exhibits and make presentations in the Interactive Category at the SXSW Trade Show starting March 11th, 2018. SXSW, h... Read more

Opinion and Insight

Using Prototyping to Eliminate Uncertainty

Dentsu Inc., 2 months, 3 weeks ago

Dentsu's Tadahiko Sakamaki on using all-new prototypes to promote business design

Dentsu Business Design Square was set up as a specialist unit at Dentsu’s head office in Japan. Its task is to help client companies develop a stra... Read more

Influencer Icon

The Influencers

Creating a Future That Serves Us Well

Dentsu Inc., 2 months, 3 weeks ago

INFLUENCER: Akihito Kunimi discusses what Dentsu Business Design Square is and what value it has to offer

At its head office, Dentsu has set up a specialist unit, Dentsu Business Design Square. Its task is to help client companies develop a strategy tha... Read more

Creative

UNIQLO Jeans Releases 'Rock Around the Clock'

TOKYO, 2 months, 3 weeks ago

Eiji Tanigawa directs ‘24h JEANS’, with La-La-Land’s Ari Robbins on Steadicam

In this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\HAKUHODO, UNIQLO Jeans become hands on a clock face, perfectly il... Read more

Creative

‘Election in the Dark’: How Dentsu Helped the Visually Impaired to Engage with Democracy

Dentsu Inc., 3 months ago

Yahoo! Japan’s Tokyo election website for the visually challenged provided useful online content and challenged disparity of information access

On July 2, 2017, all eyes in Japan were on the Tokyo Metropolitan Assembly election, which would decide the leadership of the nation’s capital city... Read more

Creative

How Dentsu Used Gaming to Ignite the Youth’s Passion for Politics

Dentsu Inc., 3 months ago

The ‘SimCity BuildIt School of Politics’ used a mobile game to teach complex policy issues

Declining interest in politics, particularly among young people, is a global issue. The same is true in Japan. Even in the most recent national ele... Read more

Opinion and Insight

How Work-Life Balance is Being Reformed at Publicis One Japan

Publicis One, 3 months ago

Long hours and overwork have long been an issue within Japan’s ad industry – Publicis One’s local MD Floriane Tripolino has set out to change things at her agency, writes LBB's Laura Swinton

“I am always convinced that if you have a balance of work and life you are probably a better advertiser. That’s my firm conviction.” Floriane Tripo... Read more