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Dentsu's Sumo Girls: 82 Techniques Sweep Advertising Awards

Dentsu Inc., 2 months ago

Dentsu's Kazunori Kawagoshi explains his creative mindset behind making an ad that reached the world

This ad, which tackles the Japanese national sport of sumo, has created a major splash. Two high school girls in sailor-style school uniforms engag... Read more


Dentsu's Innovative Seatbelt Aims to Help Japanese Children to Protect Themselves

Dentsu Inc., 2 months, 1 week ago

This product, which encourages a child to buckle-up on one's own, is a fun solution that can lead to forming the habit of wanting to wear a seatbelt

Despite the legal requirement to wear seatbelts in vehicle back seats, only around 30% of people in Japan use seatbelts on public roads, which is e... Read more


Dentsu Launches Innovative Nature Exhibition 'MOVE! Into The Wildlife'

Dentsu Inc., 2 months, 1 week ago

Nobuko Funaki, Creative Planning Division 4, Dentsu explains the processes behind creating the exhibit and the outcome of the project

No matter where in the world, children have always been fascinated by all kinds of animals, from those commonly seen in everyday life to rare anima... Read more


Dentsu’s OOH Advertising Evolves with GroundTruth’s Mobile Data

Dentsu Inc., 2 months, 2 weeks ago

Kei Hamada from Dentsu’s Out of Home Media Services Division discusses the evolution and possibilities of outdoor and transit advertising

Within the digital economy there is an expanding use of such data-related terms as data marketing, data driven, big data, and data management. It i... Read more

Hires, Wins & Business

Hakuhodo DY Holdings Launches Data Exchange Platform Development Division, 2 months, 3 weeks ago

The Data Exchange Platform Development Division will explore possibilities for data integration with various data-holding companies

Hakuhodo DY Holdings Inc. announces that it has established a Data Exchange Platform Development Division, aiming for secure, broader utilisation o... Read more

Opinion and Insight

Interfacing with Machines, Humans and Cats

Dentsu Inc., 2 months, 3 weeks ago

Dentsu’s Kyoko Yonezawa tells LBB’s Alex Reeves about her role as one of the first creative technologists - a conduit between engineering and creativity

Kyoko Yonezawa doesn’t have a typical advertising CV. Although she’s worked as a creative technologist at Dentsu since 2010, she started out with h... Read more

Opinion and Insight

Meet AOI Pro.’s Palme d'Or-Winning Producers

AOI Pro. Inc., 2 months, 3 weeks ago

Shoplifters producers tell LBB’s Laura Swinton about winning Japan’s first Cannes Palme d'Or in 21 years and working with Hirokazu Kore-eda

Japanese production company AOI Pro. might be best known to readers of Little Black Book for its commercials, but it has proven to be a dab hand at... Read more

Hires, Wins & Business

Brave Bison and Unruly Announce Partnership at Advertising Week Asia

Brave Bison, 3 months ago

At Advertising Week Asia, Caroline Troman, GM of Brave Bison APAC and Phil Townend, CCO APAC at Unruly presented five key steps for social video success

Brave Bison, the social video company, has launched a partnership with Unruly, the video marketplace you can trust.Brands are relying on data drive... Read more

Hires, Wins & Business

MullenLowe Group Japan Launches Industry-First 'Creative Kernel'

MullenLowe Group, 3 months, 1 week ago

The 4-person ‘Creative Kernel’, consisting of 3 nationalities, and 4 very unique collaborative talents represents a new vision for creative agencies

MullenLowe Group Japan has announced the formation of an innovative, industry-first creative unit to form the kernel around which the agency’s dist... Read more

Opinion and Insight

A Business Designer’s View IV: What Should Companies Focus On Now?

Dentsu Inc., 3 months, 3 weeks ago

Shingo Yamahara, Director at Dentsu Business Design Square discusses how companies need to respond to game changers arising in today’s market

Dentsu Business Design Square was set up as a specialist unit at Dentsu’s head office in Japan. Its task is to help client companies develop a stra... Read more