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Opinion and Insight

Your Agency Has a Brand Too and It Won't Market Itself

Rothco, 4 weeks, 1 day ago

Rothco's director of marketing Jill Byrne says great work speaks for itself but it can’t be relied on to build your agency brand

It’s an age-old industry cliché, but for professionals who help to build brands for a living, we aren’t so good at building our own. I think it’s p... Read more

Opinion and Insight

Brands, Make Me Care

Boys and Girls, 4 weeks, 1 day ago

Rory Hamilton, partner and executive creative director at Boys and Girls, harks back to a time when everyday brands provoked strong feelings

How many brands do you care about? Maybe care is too strong a word, but how many brands do you even have an opinion about? I’ve been thinking about... Read more

Radio LBB

Radio LBB: Dark Night Blue

Screen Scene, 4 weeks, 1 day ago

Screen Scene’s Will Farrell put this gentle playlist together under the influence of sleepiness and gin

Making this playlist at night steered it toward a somewhat mellow, bedtime theme. Each song was picked because it has an emotional energy that can ... Read more

Creative

Vodafone Ireland Tells Sweet Family Tale to Highlight Possibilities of the Future

Grey , 1 month ago

The spot was created by Grey London and directed by Lena Beug of Dublin-based Red Rage Films

In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those which you’d... Read more

Creative

Dublin Agency The Public House Behind Paddy Power’s Latest Mischief

lbbonline.com, 1 month ago

The agency erected a 30-foot high statue of Virgil van Dijk outside Liverpool’s Anfield Stadium

This past weekend, The Public House unveiled a 30-foot gold statue of Virgil van Dijk outside Liverpool Football Club’s Anfield Stadium for their c... Read more

Hires, Wins & Business

“It Has the Potential to Be Magic”

Rothco, 2 months, 1 week ago

Rothco’s CEO Patrick Hickey talks to LBB’s Laura Swinton about the news that the Irish agency has been acquired by Accenture Interactive

This week, the talk of the town in the Dublin advertising scene is the news that award-winning creative powerhouse Rothco are to be acquired by Acc... Read more

Creative

The West of Ireland Gets Alien Endorsement in Otherworldly Travel Advert

Rothco, 2 months, 1 week ago

Follow in the footsteps of Luke Skywalker as Rothco and Fáilte Ireland position Ireland as the perfect galactic escape

The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Roth... Read more

Hires, Wins & Business

Rothco to Join the Accenture Fold

lbbonline.com, 2 months, 1 week ago

Top Irish indie acquired as consultancy giant continues its agency growth

Accenture has entered into an agreement to acquire Rothco, a full-service creative agency. Located in Dublin, Rothco will boost Accenture Ireland’s... Read more

Creative

Three Ireland Encourages Festive Family Fun with New iPhone X-Powered ‘GrAnimojis’ Campaign

Boys and Girls, 2 months, 1 week ago

Two minute festive film created by Boys and Girl promotes 'GrAnimojis', a new iPhone app that connects grandparents and their grandkids using Apple’s new Animojis

Three Ireland have launched their new Christmas ‘GrAnimojis’ campaign featuring new Apple iPhone X technology“With the Apple iPhone X topping lots ... Read more

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The Influencers

Disabilities in Advertising: How to Get It Right

DDFH&B, 2 months, 3 weeks ago

INFLUENCERS: Ahead of International Disability Day, DDFH&B/JWT Dublin’s Roisin Keown and Leo Bartoli share what they learned developing MakeWayDay

There are around 13.3 million people with disabilities in the UK, but you wouldn’t know that from watching the ads. Let’s be honest, adland doesn’t... Read more