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Creative

A Nordic Newspaper Placed Billboards Along Trump and Putin’s Routes from the Airport

TBWA\Helsinki, 4 months ago

‘Welcome to the Land of the Free Press’ - a provocative campaign from Helsingin Sanomat and TBWA\Helsinki

Billboards on the presidents’ routes from the airport to the summit have been filled with news headlines regarding them and their attitude towards ... Read more

Creative

This Finnish Beer Invited Trump and Putin to Hold Talks in a Sauna

hasan & partners, 4 months ago

Can peace unfold via this great Finnish tradition? hasan & partners and Karhu beer aim to find out

Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine se... Read more

Influencer Icon

The Influencers

Less a Creative, More a Director

TBWA\Helsinki, 4 months, 1 week ago

INFLUENCER: Creative directors focus too much on creativity and not enough on leadership, writes TBWA\Helsinki's Ville Ohtonen

Paul Polman is the head of Unilever, but nobody expects him to be able to make soap. As CEO of a global corporation, his expertise lies in leadersh... Read more

Opinion and Insight

How Brands and Agencies Must Adapt to Survive

hasan & partners, 4 months, 1 week ago

ADCE president Ami Hasan explains to LBB’s Alex Reeves why he thinks a focus on ‘customer experience’ will make many marketers and agencies extinct

Ami Hasan, president of the Art Directors Club of Europe, remembers when marketing used to be easy. For brands, at least. Marketing directors used ... Read more

Your Shot

Turning Product Placement Upside-Down to Make Finland’s Biggest Ever Movie

hasan & partners, 4 months, 1 week ago

Oscar-hopeful director Aku Louhimies and hasan & partners’ Eka Ruola explain how their pioneering model funded national epic movie ‘The Unknown Soldier’

‘The Unknown Soldier’ (‘Tuntematon Sotilas’) is an important film for Finland. Based on the beloved novel by Väinö Linna and directed by Aku Louhim... Read more

Creative

TBWA\Helsinki Introduces World’s First Taxi That’s Payable by Singing

TBWA\Helsinki, 4 months, 1 week ago

‘Singalong Shuttle’ is a campaign for emission-free taxi service Fortum

What if you could pay your ride by singing? Fortum, along with its agency TBWA\Helsinki, has launched Singalong Shuttle, combining rideshares with ... Read more

Creative

Instrumentarium Releases Touching Ode to Old Age ‘Summer of Love’

lbbonline.com, 4 months, 3 weeks ago

Older generation take centre stage in new ad for Finnish brand

The original summer of love was celebrated just over half a century ago in 1967. Finnish optician chain, Instrumentarium, has launched their new ca... Read more

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The Influencers

My Lion Will Go On

TBWA\Helsinki, 5 months ago

INFLUENCER: TBWA\Helsinki's Jyrki Poutanen looks back at Lion-worthy work that matters for the planet

There’s been several Cannes Lions winner predictions around already. A few industry pets have been unofficially appointed and I really can’t argue ... Read more

Creative

Finnish Wakeboarder Breaks World Record and National Record Twice in Same Day

TBWA\Helsinki, 5 months, 3 weeks ago

The brand stunt by TBWA\Helsinki for Finish energy company Fortum goes wrong, but then right after all

How about attempting a world record in water sports just days after the ice has melted in the Baltic Sea? And if that wasn’t grueling enough, imagi... Read more

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The Influencers

Internet Killed the Paid Media Star

TBWA\Helsinki, 6 months, 2 weeks ago

INFLUENCER: We should spark discussions, not make ads, writes TBWA\Helsinki's Ville Ohtonen

I was a clinically curious kid.My constant inquiries concerning things like stone age men, Asian geography, or the development of electric guitars ... Read more